Raja Tubagus Wijaya Kusuma
I'm 39 years old, a retail marketing professional with over 15 years of experience in the industry.
I've worked at the operational level in stores, sales promotion, and marketing communication. I've been recognized for my work by winning 15 awards over that time, and I've also participated in two talent pools (Management Development Program—Top Student, Talent Hackathon).
In that time, I've worked on more than 100 campaigns, branding awareness initiatives, sales programs, and event activations with a 30%++ growth impact on national-wide awareness, impression, crowd, and contribution sales exposure.
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
Creative Addict, Organized, Optimistic!Last Project
Mozaik Bandung
"One of the event activations by Gramedia combines three elements: mural art, music, and literacy. The objective of Mozaik itself is to foster collaboration between local artists and Gramedia, provide a new point of interest within Gramedia, and offer a creative platform for the community."
Gramedia Science Day
"Science Day 2022, organized by Gramedia since 2016, is the largest science competition in Indonesia. It involves group activities and scientific experiments for students in grades 4-6 of elementary school. This year, Science Day 2022 invites participants to conduct experiments on the theme of force and air."
Lebih Dekat Festival
"It is an activation initiated collaboration with bank BTN on the occasion of Gramedia's 53rd anniversary, aimed at synergizing Gramedia to be closer to literacy, music, and local umm.
Tiktok Ecosytem Impact #serunyamembaca
"It is a digital campaign strategy through the TikTok platform aimed at increasing sales, exposure, engagement, and impressions for Gramedia."
Work Experience
2007 - 2014
Gramedia Sunter
Sales Operational Associate
PT. Gramedia Asri Media Kompas Gramedia Group
"Successfully achieved 7 consecutive years of sales targets and received the Best Employee Unit award in 2011."
2014 - 2016
Sales Promotion Officer
PT. Gramedia Asri Media Kompas Gramedia Group
"Organizing national-level events: coloring competition, tryouts, math competition, and science olympiad, with a total participation of 5,000++ participants."
2016 - 2019
Sales Promotion Superintendent
PT. Gramedia Asri Media Kompas Gramedia Group
"Leading a team of 2 officers - leading the sales promotion team to attract visitors to Gramedia through events, activations, and collaboration."
2019
Talent Pool - Management Development Program
PT. Gramedia Asri Media Kompas Gramedia Group
"Top Student for the Gramedia Retail Academy Project
Gramedia Retail Academy (ARG) is an education and training program for retail professionals by Gramedia. The ARG training model consists of understanding concepts and practical work."
2019 - 2021
Assistant Store Manager Gramedia Supratman dan Merdeka Bandung
PT. Gramedia Asri Media Kompas Gramedia Group
"Leading a team of 15 people in Gramedia Supratman and a team of 25 people in Gramedia Merdeka Bandung.
Awards:
No. 1 Profitable Gramedia Store The Best Performance for the Pesan, Bayar, Antar, dan Marketplace program."
2020 - 2021
PIC online Regional Gramedia
PT. Gramedia Asri Media Kompas Gramedia Group
"Leading and coordinating 15 Gramedia stores in Jabodetabek and Bandung to carry out digital marketing expansion, store team maintenance, member database maintenance, and the Quran endowment program."
2021 - 2023
Marketing Communication Manager
PT. Gramedia Asri Media Kompas Gramedia Group
"Leading a team of 25 employees
Responsible for overseeing the implementation of Marcomm Strategy in 110 Gramedia Stores nationwide
Responsibilities include: Brand Activation & Partnership, Customer Relationship Management, Brand Development, Social Digital and Multimedia
2022 Performance:
Achieved sponsorship target from 4M to 5M Conducted 25 National Events with an impact of 80% branding, 50% visitors, and 30% Gramedia sales Achieved membership acquisition target from 1,000,000 to 2,000,000 Achieved target of increasing followers, impressions, and engagement by 30%++ on all Gramedia social media platforms, as well as sales revenue of 1 billion from the TikTok ecosystem (live shopping, affiliate, creator community, campaigns, events, and sales programs)."
2021 - 2023
Marketing Communication Manager
Cofi and Cozy
PT. Gramedia Asri Media Kompas Gramedia Group
"As the Marketing and Communication for Cofi and Cozy Coffee Shop, my role involves developing and implementing strategic marketing initiatives to enhance brand visibility and customer engagement. Responsibilities include creating compelling content for social media, managing promotional campaigns, events and collaborating with the team to ensure a consistent brand image. Additionally, I am responsible for analyzing market trends, gathering customer feedback, and implementing effective communication strategies to foster a strong connection with our audience.
2019 - 2023
Marketing Communication Manager
PT. Gramedia Asri Media Kompas Gramedia Group
"Mentor, Trainee of Gramedia Retail Academy: Public Speaking Class
Number of Students: 500++"
2023 Maret - 2023 until now
Marketing Communication Manager
PT. Pro Nutra Abadi
PT Gajah Emas Sukses
PT Gajah Emas Jaya
"As the Marketing and Communication Specialist for multiple F&B brands, including Marjolaine French Bistro, Mugido Japanese Cream Bun, Chicha Sanchen Taiwanese Brew Tea, and Warisan Bu Lika Indonesian Authentic Foods, my role is to develop and execute comprehensive marketing strategies for each brand. This includes crafting engaging content for various platforms, managing promotional campaigns, events activation and ensuring a cohesive brand image across all channels. I am also responsible for analyzing market trends, gathering customer feedback, and implementing effective communication strategies to enhance brand awareness and customer loyalty for each unique culinary experience offered by our diverse range of F&B establishments.
Looking Position
- General Manager
- Creative Director
- Marketing and Communication Manager
- Event and Planning Manager
Big Awards
The Best Employee Unit
- The Best Employee 2011
Group of Retail and Publishing
Kompas Gramedia
Top Student
- Management Development
Program Batch 1 2019
Group of Retail and Publishing
Kompas Gramedia
Education
1999 - 2002
SMAN 100 Jakarta
IPS
Soft Skills
- Leadership
- Communication
- Team Work
- Team Management
- Business Strategy
- Public Speaking
Hard Skills
- Microsoft Office
- Creative Thinking
- Event Planning & Management
- Brand Marketing
- Program Planning
- CRM Management
- Social Media Marketing
- Campaign Management and Strategy
Language
- English — Menengah
