Rashi

Adept and seasoned market research professional with 14 years’ of experience offering innovative solutions to life sciences companies. Played central role in multiple critical projects, challenged status quo by designing innovative research strategies that helped clients to meet their strategic goals. 

[email protected]

+91 96638 54098

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Specialties


Execution

Qualitative and Advanced Quantitative market research Techniques, Secondary research, Competitive intelligence, Forecasting 


Operations

Delivery management, Setting-up operations, Team management, Capacity management, Crisis management and P&L management


Business development

Developing new clients/leads, Client liaison, Account mining, Sales pitch, Proposal development and Capability building, Costing and Bidding

Skills


  • Brand Management: Business intelligence, Brand Monitoring (ATU), Brand Positioning, Competitive Landscape Analysis, Messaging & Need Based Segmentation, Choice Driver Analysis, Customer Satisfaction/NPS, Customer Journey and Experiences
  • Innovation Research: R&D prioritization (Individual product & Portfolios), Concept Testing and Attribute Analysis
  • Analytics and Consulting: Business Model evaluations, Go-to-Market strategies, Sales data analytics, Forecasting, Sales Force Performance analytics and Pricing & reimbursement 

Work Experience

IQVIA

Engagement Manager, April 2019 

Responsible for client engagement, project delivery and business development support in analytics and consulting for Pharmaceutical and Medical technology clients in Middle East and Africa market. Engage with other healthcare industry clients - Government lead healthcare projects in target geographies. 


Key responsibilities:

  • Lead projects and work with multiple team members from Global delivery center in India and team members from Middle East and Africa market along with other global and regional stakeholders for successful project completion 
  • Plan and streamline Cost effectiveness by ensuring project profitability through effective time utilization and activity control throughout the project
  • Constant engagement with sales team in developing clients relationships with the business development team - bringing RFPs, working on proposals, SMRs (strategic market reviews), cost evaluations and sales pitch with team
  • Support in acquiring new clients 


Optimal Strategix Group

Director, Oct 2015 - May 2017

Responsible for global (US, EU & APAC) project delivery and business development for Life science industry in APAC region. Incubated three new accounts.

Key achievements:

  • Streamlined Cost effectiveness by successfully managing global projects execution from India Core office
  • 2X increase in team efficiency by removing work redundancies
  • Significant contributor to the organization' APAC regional strategies 
  • Acquired new clients and Consistently achieved business targets 

Key projects:  

  • Go-no-go decision on innovation for Catheter portfolio of a major MedTech Client for China market . Decision lead to next stage development on the selected R&D concept. Provided long term plan on replacing the existing product with the new under-development product
  • Choice driver based Customer Segmentation tool for Sales team in the US market. This enabled customized positioning strategy through on-spot segmentation of the customers leading to effective sales pitches for the sales team, which was later adopted globally
  • Market size estimation for a potential blood Analytic tool in India for a Top 10 MedTech supplier. Supported with launch plan for automatic blood analyzer among major cities

Cetas Healthcare
Senior Director, Head of India Operations, Jul 2011 - Jul 2015

Responsible for managing the India operations, global project delivery and accounts management. 

Key achievements:

  • Established Set-up the India office operations from scratch 
  • Single handedly built a diverse yet coherent strong operations team 
  • Managed operational profitability across all projects
  • Designed organizational strategy to acquire new clients
  • Established knowledge sharing system and skill enhancement programs
  • RFP handling, proposal development and sales pitch management 

Key projects:

  • Successful evaluation and identification of holistic business model (including all healthcare components) for diabetes management in India, for a global diabetes leader
  • Developed business model (along with revenue estimations) for Dialysis Patient Care centers and identified potential cities to launch the model
  • Constant Innovation support for multiple Value based (cost effective) modalities for a global MedTech leader 
  • Developed a mechanism to estimate the installed base and future potential estimation for all major capital investment modalities in India. This consulting support lead our client to estimate modality forecasts across hospitals in India 

IPSOS 

Project Manager, Dec 2008 - May 2011

Responsible for Project management, Client management, Team management, Proposal writing and Business development

Key achievements:

  • Supported healthcare team development at New Delhi center
  • Execution of multiple Healthcare (MedTech, Pharma, Biotech, Hospitals, Healthcare IT etc) projects 
  • Developing Questionnaires, Discussion Guides, Final presentations (Including Top level executive presentations)
  • Managing field, programming and data team for smooth execution
  • Final client presentations, RFP handling and proposal writing

Key projects:

  • Re-Branding, positioning and messaging for a leading hypertensive drug across APAC markets as the drug faced significant year on year sales dip. Quarterly sales tracking post new messaging launch indicated increase in sales within 1 year - strengthening drug position in competitive space leading 
  • Patient journey evaluation and patient experiences for hemophilia market. Hemophilia is a market with limited patients and high competition, a single patient equates to millions in revenues. This project  helped the client in reducing the switch rates by devising customized patient engagement strategies

PharmARC (now IQVIA)

Consultant, Jul 2005 - Dec 2008

Responsible for Project execution, Quality control and support client management

Key achievements:

  • Executed 200+ projects in the areas of Competitive intelligence, Market assessments, Epidemiology assessments, Syndicated data analysis, Sales force diagnostics
  • Worked at client location, supported in implementing their sales force territory alignment
  • Built concept notes and proposal in senior analyst capacity 
  • Received multiple client delight awards
Key projects: 

  • Development of multiple complex clinical competitive tools/dashboards across disease areas under Center of Excellence (CoE) engagement with Top 5 Pharma client

  • Sales force diagnostics, Sales force planning and call planning for a leading Pharma player across 12 countries. Supported client during implementation at the lowest geographic unit in each country
  • Forecasting for multiple oncology indications includes epidemiology based and RX data based forecasts

Education

Masters in Pharmacy, Specialization: Pharmaceutical Marketing

Manipal University, Manipal

Bachelors in Pharmacy

MDU UNIVERSITY, Rohtak, Haryana

Post Graduate Diploma in Patent law

Nalsar University of Law, Hyderabad

Personal Information

Date of Birth: 04 Nov 1980

Marital Status: Married

Nationality: Indian