Education

Master degree, Economics, NTHU. 2003-2005

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Bachelor degree, Chemistry, NTU. 1998-2003


Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Work Experience

Sr. Product Manager at CMoney | Aug 2022  - Jun 2023 

CMoney is the most famous investing software brand in Taiwan. I performed  Sr. Product Manager of 股市爆料同學會、籌碼K線 and 價值K線,which's traffic was nearly 1M/60K/30K MAU respectively.

My major contributions would be improving product user experience and introducing project management tool such as Jira/Asana to the team.

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Product Owner at Snapask | Nov 2018  - Jun 2021 

Snapask, as an educational version Uber , we provide students instant assistance from tutors who can solve asker's questions with our matching mechanism. I worked with engineers, ui designers, ux researchers as well as operation and business side as a squad to investigate, improve and develop the product. 

The major contributions include streamlining Q&A flow, ensuring tutoring quality and conversion rate of purchasing plans. As the key result, the revenue has grown by 45% within a year.  

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Country Head at Cookpad | Jan 2017  - Jul 2018 

My aim was to meet the KPI for Cookpad global expansion and to understand Taiwaness users' behavior with limited resources. We designed and executed effective plans which increased the growth KPI by 400% in 6 months, and we also conducted some user interviews to measure how people use our product and find hidden needs or problems.

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Founder at Dodocook | Feb 2014   -  Dec 2016 

I led a tiny team consisting of a PM(me), community manager, ads account and a programmer to run a recipe sharing service, Dodocook. It began from scratch and grew up with constant improvements. Due to having a great deal of market share, Cookpad acquired Dodocook in order to get into Taiwan market eventually.

Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Product Manager at Taiwan Mobile | Apr 2012  - Jan 2014 

I was in the team of an instant communication app, M+. Gift+, was a feature for M+ users to send gifts to their contacts. I built buying, redeem, billing mechanisms for Gift+ during this job. 

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

Assistant Marketing Manager at Ezfly | Apr 2010  - Jan 2012 

Ezfly is one of leading online travel agent in Taiwan. I led marketing department to introduce traffic and to design promotion events to bring in transactions. Our department also stimulated existing members before holidays, reminded them to plan the upcoming travel with our service and goods.

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Marketing Planner at Startravel | Sep 2005  - Mar 2010

Startravel is one of leading online travel agent in Taiwan. In the first place, I was in charge of a travel-information-sharing-platform, Starblog. I learnt fundamental knowledge and concept of product planning, project management and lean startup here. 

Apart from Starblog, I still participated other marketing works, such as ads, promotion, co-op, SEO, offline events.

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Skills


Product Management

-Value proposition

-Product roadmap

-AARRR in product

-Prototyping/User interview/User testing

-Goals and metrics setting

-Performance tracking

-A/B testing


Project Management

-Spec/User story

-Resource allocation/prioritization

-Release preparations

-Software i.e. Asana, Trello, Slack

-Scrum


Product Marketing

-SEO/ASO

-Content marketing/Social media 

-Event marketing  

-Go to market strategy