Reet Sibia Gwari

I would like to describe myself as Customer Experience Professional with the ability to build organizational ecosystem to deliver higher customer experience.

Ø  Build adaptive marketing capabilities

Ø  Tighten the alignment with sales

Ø  Take accountability for the returns on marketing spend

Strengths: Strategizing & designing customer interactions through product design, product feature enhancement, multi-channel communication and experiential marketing.

Total Experience - 12 years

 

WORK EXPERIENCE

Sr. Manager Marketing Communications

Region Holdings/Orvito, Inc | Nov 2011 – Present

Orvito is a Boston based organization that has in small span of time designed and built the entire suit of IoT products like World’s first Smart Switch Panel, Video Door Phone, Sensors, Universal Remote Controller etc. It has sales footprint in India, US, UAE and Africa.

 

Key Responsibilities:

Competitive Intelligence - With a sharp focus on customer, recognize & capitalize the current market trends in terms of product offerings, technology and partner ecosystem.

Product Positioning - Defining the product category, and creation of compelling messaging for differentiation of the product; I was responsible to ensure that the positioning is consistent through all channels of communications - internal & external.

Content Generation - Delivering high-quality product materials and collateral (brochures, sales decks, website copy), as well as thought leadership materials in the form of blog articles, whitepapers, eBooks, videos, web pages, to support demand generation campaigns and sales cycles. Developing audience engagement strategy with external partners with specific focus on digital marketing.

GTM Strategy - Strategizing & Executing GTM strategy for entire product portfolio in all the target markets. (USA, Europe, South Asia)Demand Generation - Working closely with the sales team on lead generation activities, including trade shows, email campaigns, hosted events, etc., with messaging and collateral and ensure sales has appropriate follow up materials to execute on leads.

 

Sr. Specialist Corporate Communications

Sistema Shyam Teleservices Ltd | Apr 09 - Oct 10

I was responsible for MTS media roll out for the entire country. I got a unique opportunity to be responsible for coordinating Mr. Vladimir Putin’s visit and interaction with industry bodies in India.

 

Manager PR & Corporate Communications

DLF Estate Developers Limited, Gurgaon | Mar 07 - Jan 09

Joined DLF Estate Developers Limited, India`s Largest Real Estate Company, as Assistant Manager PR & Corporate Communications, with an additional responsibility of generating revenue through commercial and sponsored promotional activities.

 

Co-founder Jadu Pvt Ltd

Jul 05 - Sept 06

With its headquarters in Sweden the company manufactured and exported eco-friendly clothes.

 

Lecturer at Ludhiana College of Engineering and Technology

Oct 05 - Mar 06

As a part time lecturer in MBA department, I taught the following subjects:

Business Environment and Production and Operations Management and Organizational Behavior and Below the Line Advertising.

 

Executive at DIREM Marketing Services (Delhi) Pvt Ltd

Jun 04 - Jul 05

DIREM is a direct marketing consultancy having three offices in India. Godfrey Philips India, Mother Dairy and Ego Café were the key accounts that I handled.

EDUCATION

COVER LETTER

I have 12+ years of experience in designing customer interactions with the company and its products. I have handled various job responsibilities from Direct Marketing to Public Relations and now to the role of “whole-brain” marketing manager.In my current role, I am solely responsible for the brand building with the strategic thrust on product marketing.

Exposure to Internet Marketing

 

CONTENT STRATEGY

 

Built the content strategy around the connect lifestyle that is relevant to the consumer rather than talking about the organization and its product to attract right audience. Brand voice was developed to portray our brand as Knowledgeable, (expert view and trends)Trustworthy, (not being slick or “salesy.”) Empowering (right information and ideas) Approachable (steer clear of unnecessary jargon) and Optimistic (‘first fan’ for our own solutions but don’t feel the need to be overly promotional).

 

Orvito’s new voice and thoughtfully distributing a mix of relevant original and curated content, there was an organic uptick in Orvito’s audience size and reach, particularly on Facebook. Orvito has been added to 100+ IoT-related Twitter lists, is routinely retweeted, and has attracted several high profile followers including Gartner. 

(DEC 2015)

 

SOCIAL MEDIA MANAGEMENT, MEASUREMENT & OPTIMIZATION

 

•             Manage Orvito social profiles
  
•             Publish/share content (automated and non-automated)
  
•             Provide routine audience interaction on primary Orvito social channels
  
•             Manage paid audience growth campaigns (e.g., paid Facebook and Twitter advertising)
  
•             Perform additional organic audience growth activities as appropriate
  
•             Compile and review results from available data sources
  
•             Draw insights and develop recommendations to improve performance
  

 

DESIGN, DEVELOP AND MANAGE ORVITO DIGITAL ASSETS

Designed and developed Orvito website and product websites, launched the blog “IoT Now” that talks about organization, trends, inside peaks, product journey etc. Successfully launched partner micro site integrated with sales and CRM software.

 

http://www.orvito.com/ , http://www.orvito.com/blog/ , http://www.getspindle.com/

PUBLIC RELATIONS

Another important aspect of my job role is to create positive exposure to Indian and International media. A three pronged approach:

• PRODUCT REVIEWS - Major Forums in Electronic and Print media

• PRESS RELEASES & INDUSTRY STORIES - Via PR News wire and distribution to key business media. Keep in constant         

   touch with media for Quotes and Participation

• GUEST ARTICLES - Opportunity to submit articles in various media channels

As a PR exercise extensive secondary research was conducted and the gaps in the industry were identified as pointed out by influential media persons. A media kit was designed that spoke about the strength of the company and subtly highlighting how the company solutions have the capability beyond what is there in the market. This led to a very successful PR reach out exercise where the Forbes Editor contributing to the next market series reached out to us for a conversation with our CTO.

Orvito’s new voice and thoughtfully distributing a mix of relevant original and curated content, there was an organic uptick in Orvito’s audience size and reach, particularly on Facebook. Orvito has been added to 100+ IoT-related Twitter lists, is routinely retweeted, and has attracted several high profile followers including Gartner. (DEC 2015)

INITIATIVES

 

Having worked in a startup for the last 5 years, with a 4 member team I have been instrumental in designing and setting up entire marketing communication for the organization. It started with having the hygiene factors for communication in place, naming and designing the products, app design and now to partner & retail management.

 

A lot of hard work also went into my decision of participating in CEDIA 2015 in Dallas. It started with getting the right booth (as we were really late in applying) and setting it up without any help of the vendor. We designed the entire booth in house and got it shipped from China at a shoestring budget. The effort yielded in signing up of 150 partners in the region.  (http://www.orvito.com/a-funny-thing-happened-on-the-way-to-the-cedia-expo/)

 

Another high impact job that I undertook was getting the products designed and manufactured from South Korea, Singapore and getting them manufactured in China. Due to resource restrain we could not go to a renowned product design agency, I worked closely with designers from Samsung design institute in S Korea and a relatively smaller firm in Singapore to get the products out. Design Patent has been applied in my name for Spindle (http://www.orvito.com/behind-the-scenes-the-making-of-spindle/#more-717 )

WHY HIRE ME?

Few of the qualities that I possess to be a successful marketer are –

• Highly adaptive (still hung on - anything I want to be when I grow up!)
  
• Innovative but research backed decisions for example I introduced Orvito IoT platform called Orvito Nucleo™ when there was too much of noise in single product companies. This positioning helped me get my CTO an interview with likes of Michael Wolf of Forbes with my first ever press release for the organization
  
• Team player with focus on organization success and personal growth rather than wasting efforts on proving myself