Brand Manager (Resume Sample, Format, Examples)

brand manager resume sample
Created by CakeResume

You know how to bring a brand to life through stories and communication. Creativity, strategic thinking, organizational and interpersonal skills are in your toolkit. You love how a brand personality attracts people.

Now, all you need is an impressive brand manager resume to show that you have what it takes. You need experience and skills, but most importantly you need to show recruiters that you are capable of taking care of a brand through a convincing resume.

Whether you’re looking to become a brand manager, a brand director, or a brand strategist, this article will show you what it takes to impress recruiters.

How to write a resume for brand managers?

Step 1: Understand the differences between a CV and a resume.

A brand manager resume should be no longer than 2 pages and contains relevant information. It is common for brand managers to add personalized resume designs to show creativity as well.

On the other hand, a brand manager CV usually contains more than 2 pages, with more comprehensive information about the person. It is a more formal document and more often used for academic requirements.

Are you applying for a job that requires a brand manager resume or a brand manager CV? Make sure you’re working on the right document.

Step 2: Choose the right brand manager resume format. 

There are 4 resume formats: chronological, functional, hybrid, and targeted. If your career journey has few gaps or changes, it is recommended to use a chronological format as it shows your most recent experience first. To see if other formats suit you better, learn more about resume templates and formats for your brand manager resume.

Step 3: Look up brand manager resumes templates and examples.

Learning from others is always a good idea if you are not sure where to start. Browse through brand manager resumes online and take notes of what impresses you and what you should avoid.

Step 4: Tailor your resume for your desired brand manager position.

A brand manager resume that wins a job is not only good but also  matches the position. Remember to take a close look at the job requirements and descriptions of your desired brand manager position and make tweaks to your resume before submitting it.

Step 5: Craft a cover letter.

A brand manager cover letter should show your personality, experience, motivation, and even writing skills. It is recommended to take the time to write one, even if it’s optional.

Step 6: Proofread.

A great brand manager does not allow spelling errors or typos in any communication materials. Make sure there are no errors in your resume by proofreading it again and again before submitting it.

What to put on a brand manager resume?

1. Resume profile (personal information)

Make sure you have your personal information on the very top of your brand manager resume, including full name, email address, phone number, and location. If you have a portfolio website and LinkedIn profile, include them in the resume profile as well.

2. Resume headline

A resume headline or a resume title states who you are as a professional, usually a career title with a few adjectives or phrases. Try to make it short but concise.

Brand manager resume headline examples:

  • Passionate Brand Manager experienced in the fashion industry
  • Senior Brand Manager with 10+ years experience in FMCG
  • Associate Brand Manager with digital marketing expertise

3. Resume summary

A resume summary for brand managers is just like a core brand message. Think of yourself as a brand: Who are you? What makes you special? What makes you better than other candidates? In 2-3 sentences, highlight your best achievements and skills.

Brand manager resume summary examples:

  • 5 years experience in brand strategy and multi-channel brand marketing. Successfully held 3 brand events that attracted 2000+ attendees and boosted product sales by 15%.
  • Skilled in market research, brand messaging, and public relations. Effectively boosted media exposure and increased brand awareness by 30% in 4 months. Led marketing team to win the Top 10 National Best Brand of 2020.

4. Resume objective (optional)

If you don’t have enough experience to write a compelling resume summary, a resume objective is a great alternative. A brand manager resume objective states your career goals and key motivations instead of past experiences.

Brand manager career objective example:

Senior student with an English major passionate about branding and advertising. Skilled in creative writing, storytelling, and project management. Excited to be a part of a fast-paced marketing agency with a focus on brand marketing.

5. Skills

Employers are looking for skills. A clear list of skills makes your resume look a lot more professional. Remember to be concise; only list brand management skills that you have that are also relevant to the position.

Brand manager resume skills examples:

  • Market Research
  • Digital Marketing
  • Brand Communication
  • Public Relations
  • Advertising
  • Copywriting
  • Visual Design
  • Presentation
  • Creative Problem-solving
  • Adobe Illustration

6. Work experience

Welcome to the most crucial part of your brand manager resume! The work experience section lists your professional experience in branding, including full-time, part-time, and even freelance jobs. First, list key information of the jobs such as title, company name, and date of employment. Next, concisely summarize your work responsibilities and achievements in bullet points.

Brand manager resume work experience examples:

Brand Marketing Manager / Super Tech, New York
Jul 2019 - Present

  • Developed marketing objectives against business goals and created go-to-market plans and content roadmaps.
  • Worked closely with an advertising agency to launch 3 digital marketing campaigns, leading to 1.2m unique views and a conversion rate of 25%.
  • Managed and mentored a team of 6 marketing specialists.

Assistant Brand Manager / Forever Agency, Boston
Sep 2017 - May 2019

  • Supported cross-channel marketing campaigns for clients including Microsoft, Dell, Adidas, and Walmart through market research and strategic planning.
  • Coordinated 7 brand events which effectively boosted media exposure and brand awareness, all exceeding client’s goals.
  • Designed digital loyalty marketing program for ABC Corp, increasing membership by 60%.

💡 Pro Tip: use the STAR framework (Situation, Task, Action, Result) to explain your work more thoroughly.

7. Education

If you are writing a senior brand manager resume, education would be a short section. Simply list your highest degree with the name of your university, major, and graduation date.

If you are creating an entry-level brand manager resume with limited work experience, education is a great place to show your experience and skills. For example, GPA, academic awards, relevant coursework, or extracurricular activities can all make you stand out.

Brand manager resume education examples:

MBA, Columbia University
2007 - 2011
Bachelor’s Degree in Advertising, Michigan State University, 2012 - 2017

GPA 3.92, Minor in Psychology
 Vice President, American Marketing Associate Club

8. Additional information

Want to show that you are skilled in branding? While there aren’t many certifications specifically for brand managers, you probably have some proud campaigns in your back pocket.

List a few projects that you are most proud of on your brand manager resume. It is even better if these projects are searchable on the internet. Also make sure you include any awards you received to build even more credibility.

Brand manager resume additional information examples:

  • Shine like a SuperStar - Super Tech Annual Exhibition, Nov 2018
    Attracted 2500+ attendees and 100+ media exposure
  • Real Beauty Campaign, Dove, Sep 2013
    Best Advertisement of the year, AAA Institution, 2013
    Most Impactful Brand Marketing of the year, BBB Association, 2014

Tips for writing the best brand manager resume

 📍  1. Customize your brand manager resume for each position.

Each job - even with identical titles - has slight differences. When you apply for multiple brand manager positions, remember to make tweaks that speak directly to the company and the position.

 📍  2. Use Keywords from the job description.

The most common method to customize your brand manager resume is to use the keywords from the job requirements and descriptions. Recruiters can then easily recognize you as a match for the job.

 📍  3. Quantify results on resumes.

“Increased Instagram followers by 22%” looks a lot more credible than “greatly boosted number of followers” because you provide objective numbers. If you have data about your work result, do not hesitate to include them in your brand manager resume.

 📍  4. Choose an ATS-friendly brand manager resume format.

If you are applying through a job application site, an ATS (Application Tracking System) will likely read it before a human does. Try to avoid tables, charts, and complicated columns because the ATS will often not recognize them.

 📍  5. Include resume action words (verbs).

In the work experience section, it is recommended to describe your work with action words. Those verbs are great tools to explain your experience more vividly.

 📍  6. Stick to your core brand message.

As a brand manager, you create all sorts of communication materials that convey a single brand message. As a job candidate, you should also think of yourself as a brand. From your brand manager resume summary to your cover letter, the core message - usually your best skills and your motivation - should remain consistent as well.

Speaking of cover letters, what makes a compelling cover letter for brand managers?

CakeResume provides the best brand manager resume templates & examples for you to demonstrate your qualifications. Let us help you land the dream as a brand manager with a strong resume (free download)!

How to write a brand manager cover letter?

Contact Information
To make sure recruiters recognize your cover letter, include your key information such as name, email address, and phone number.


Introduction
Start your brand manager cover letter with a short but polite introduction, stating your gratitude and the position you’re applying for.


Motivation
Why do you want this job? Cover letters are the best place to highlight your motivation and goals directly related to the company and the position. The goal is to make recruiters say, “Wow, you are meant to be our brand manager.”


Qualification
While your resume lists all of your past jobs, your brand manager cover letter is the place where you get to highlight the key experiences and skills that are closely related to the position.


Closing
Finally, end your cover letter with gratitude and emphasize how excited you are to meet and chat with them soon.

While those are the key elements you should include, cover letters for brand managers actually allow more creativity than resumes. Apply your branding skills to craft a convincing and impressive story of yourself as the best candidate!

Further reading:  The Cover Letter to Land Your Dream Job

Brand manager resume example

Sebastian Clarkson

Senior Brand Manager with digital marketing expertise

(+1) 666-3333
[email protected]
Seattle, WA

Professional Summary

8+ years of brand management and digital marketing in tech companies across international enterprises and startups. Successfully launched 20+ brand events and marketing campaigns within tight budgets and timelines that led to a significant boost in awareness and subscriptions. Also skilled in content strategy, SEO, public relations, and team building.

Work Experience

Senior Brand Manager | Microsoft 365, Seattle, WA
May 2018 - present

  • Developed general brand communication strategy with cross-functional departments.
  • Managed a team of 10 marketing specialists to execute digital marketing campaigns that led to a 60% increase in free memberships and a 35% increase in paid subscriptions within a year.
  • Organized 3 brand events partnered with units including Washington State Office, University of Washington, and multiple startups, attracting 3000+ attendees and 240+ media exposure in total.

Brand Marketing Manager | Sunrise Tech, Portland, OR
Feb 2014 - Apr 2017

  • Identified key marketing opportunities and developed branding and content strategy guidelines for all communication.
  • Established social media strategy in collaboration with CEO and product team, greatly improved team efficiency and motivation.
  • Achieved 200% growth in membership and 100% growth in social media engagement, effectively contributing to a successful product launch.
  • Won 2016 Most Innovative Startup Brands in Oregon.

Education

Master of Business Administration, University of Washington, WA
2017 - 2018

Bachelor of Arts, Advertising, University of Oregon, OR
2008 - 2012

Skills

  • Brand Development
  • Digital Marketing
  • Marketing Strategy
  • Visual Design (Adobe Photoshop, Adobe Illustration)
  • Content Strategy
  • Public Relations
  • Social Media Strategy
  • Leadership & Teamwork
  • Creative Storytelling
  • Product Management

--- Originally written by Ashley Lee ---

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