You know how to bring a brand to life through stories and communication. Creativity, strategic thinking, organizational and interpersonal skills are in your toolkit. You love how a brand personality attracts people.
Now, all you need is an impressive brand manager resume to show that you have what it takes. You need experience and skills, but most importantly you need to show recruiters that you are capable of taking care of a brand through a convincing resume.
Whether you’re looking to become a brand manager, a brand director, or a brand strategist, this article will show you what it takes to impress recruiters.
A brand manager resume should be no longer than 2 pages and contains relevant information. It is common for brand managers to add personalized resume designs to show creativity as well.
On the other hand, a brand manager CV usually contains more than 2 pages, with more comprehensive information about the person. It is a more formal document and more often used for academic requirements.
Are you applying for a job that requires a brand manager resume or a brand manager CV? Make sure you’re working on the right document.
There are 4 resume formats: chronological, functional, hybrid, and targeted. If your career journey has few gaps or changes, it is recommended to use a chronological format as it shows your most recent experience first. To see if other formats suit you better, learn more about resume templates and formats for your brand manager resume.
Learning from others is always a good idea if you are not sure where to start. Browse through brand manager resumes online and take notes of what impresses you and what you should avoid.
A brand manager resume that wins a job is not only good but also matches the position. Remember to take a close look at the job requirements and descriptions of your desired brand manager position and make tweaks to your resume before submitting it.
A brand manager cover letter should show your personality, experience, motivation, and even writing skills. It is recommended to take the time to write one, even if it’s optional.
A great brand manager does not allow spelling errors or typos in any communication materials. Make sure there are no errors in your resume by proofreading it again and again before submitting it.
Make sure you have your personal information on the very top of your brand manager resume, including full name, email address, phone number, and location. If you have a portfolio website and LinkedIn profile, include them in the resume profile as well.
A resume headline or a resume title states who you are as a professional, usually a career title with a few adjectives or phrases. Try to make it short but concise.
Brand manager resume headline examples:
A resume summary for brand managers is just like a core brand message. Think of yourself as a brand: Who are you? What makes you special? What makes you better than other candidates? In 2-3 sentences, highlight your best achievements and skills.
Brand manager resume summary examples:
If you don’t have enough experience to write a compelling resume summary, a resume objective is a great alternative. A brand manager resume objective states your career goals and key motivations instead of past experiences.
Brand manager career objective example:
Senior student with an English major passionate about branding and advertising. Skilled in creative writing, storytelling, and project management. Excited to be a part of a fast-paced marketing agency with a focus on brand marketing.
Employers are looking for skills. A clear list of skills makes your resume look a lot more professional. Remember to be concise; only list brand management skills that you have that are also relevant to the position.
Brand manager resume skills examples:
Welcome to the most crucial part of your brand manager resume! The work experience section lists your professional experience in branding, including full-time, part-time, and even freelance jobs. First, list key information of the jobs such as title, company name, and date of employment. Next, concisely summarize your work responsibilities and achievements in bullet points.
Brand manager resume work experience examples:
Brand Marketing Manager / Super Tech, New York
Jul 2019 - Present
Assistant Brand Manager / Forever Agency, Boston
Sep 2017 - May 2019
💡 Pro Tip: use the STAR framework (Situation, Task, Action, Result) to explain your work more thoroughly.
If you are writing a senior brand manager resume, education would be a short section. Simply list your highest degree with the name of your university, major, and graduation date.
If you are creating an entry-level brand manager resume with limited work experience, education is a great place to show your experience and skills. For example, GPA, academic awards, relevant coursework, or extracurricular activities can all make you stand out.
Brand manager resume education examples:
MBA, Columbia University
2007 - 2011
Bachelor’s Degree in Advertising, Michigan State University, 2012 - 2017
GPA 3.92, Minor in Psychology
Vice President, American Marketing Associate Club
Want to show that you are skilled in branding? While there aren’t many certifications specifically for brand managers, you probably have some proud campaigns in your back pocket.
List a few projects that you are most proud of on your brand manager resume. It is even better if these projects are searchable on the internet. Also make sure you include any awards you received to build even more credibility.
Brand manager resume additional information examples:
Each job - even with identical titles - has slight differences. When you apply for multiple brand manager positions, remember to make tweaks that speak directly to the company and the position.
The most common method to customize your brand manager resume is to use the keywords from the job requirements and descriptions. Recruiters can then easily recognize you as a match for the job.
“Increased Instagram followers by 22%” looks a lot more credible than “greatly boosted number of followers” because you provide objective numbers. If you have data about your work result, do not hesitate to include them in your brand manager resume.
If you are applying through a job application site, an ATS (Application Tracking System) will likely read it before a human does. Try to avoid tables, charts, and complicated columns because the ATS will often not recognize them.
In the work experience section, it is recommended to describe your work with action words. Those verbs are great tools to explain your experience more vividly.
As a brand manager, you create all sorts of communication materials that convey a single brand message. As a job candidate, you should also think of yourself as a brand. From your brand manager resume summary to your cover letter, the core message - usually your best skills and your motivation - should remain consistent as well.
Speaking of cover letters, what makes a compelling cover letter for brand managers?
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To make sure recruiters recognize your cover letter, include your key information such as name, email address, and phone number.
Start your brand manager cover letter with a short but polite introduction, stating your gratitude and the position you’re applying for.
Why do you want this job? Cover letters are the best place to highlight your motivation and goals directly related to the company and the position. The goal is to make recruiters say, “Wow, you are meant to be our brand manager.”
While your resume lists all of your past jobs, your brand manager cover letter is the place where you get to highlight the key experiences and skills that are closely related to the position.
Finally, end your cover letter with gratitude and emphasize how excited you are to meet and chat with them soon.
While those are the key elements you should include, cover letters for brand managers actually allow more creativity than resumes. Apply your branding skills to craft a convincing and impressive story of yourself as the best candidate!
Further reading: The Cover Letter to Land Your Dream Job
Senior Brand Manager with digital marketing expertise
8+ years of brand management and digital marketing in tech companies across international enterprises and startups. Successfully launched 20+ brand events and marketing campaigns within tight budgets and timelines that led to a significant boost in awareness and subscriptions. Also skilled in content strategy, SEO, public relations, and team building.
Senior Brand Manager | Microsoft 365, Seattle, WA
May 2018 - present
Brand Marketing Manager | Sunrise Tech, Portland, OR
Feb 2014 - Apr 2017
Master of Business Administration, University of Washington, WA
2017 - 2018
Bachelor of Arts, Advertising, University of Oregon, OR
2008 - 2012
--- Originally written by Ashley Lee ---