Personal Branding is to market one-self and his or her career. It is all about holding or building up a prescribed image of oneself through promotion and publicity. In today’s digital world, it is even easier since you can do a lot of marketing online. Why do you need to build a personal brand? In order to establish yourself in today’s competitive world, you need attain a stature through packaging and strategizing. This will help you to

differentiates you and it’s what people are going to notice. Tip: Creating your very own narrative can make all the difference in the success of your personal brand. Here’s How to Create the Story of Your Own Personal Brand ! 3. Tap Your Circle of Colleagues and Friends The old adage about it’s not what you know, but who you know, is a total cliché, yes, but it’s also true. Relationships matter and brand building, personal or

Purpose To produce the most effective content, you must know who it is aimed at and what it is meant to do. For example, knowing that your audience is made up of mommy bloggers and your purpose is to build brand awareness through social shares and reposts, then you would know that you need to craft your content piece to fit those things. Tip: Struggling to find your target audience? Follow these Six Steps To Defining Your Target Market and

their loyalty. Although the competence in the market is constantly growing, and it’s harder and harder to stand out, a personal brand can be an effective crisis management tool for businesses and professionals who provide services. Moreover, such a brand may guarantee the quality of services that in its turn creates credibility and attracts new clients. What is a Personal Brand? There are a lot of definitions, but the most accurate one is that a personal brand is an

profile picture allows others to attach a face to your name. This comes in handy in several situations, including recruiting, job interviews, and networking , to name a few! A great LinkedIn profile picture will also go a long way to building a brand of sorts, particularly if you use your LinkedIn profile picture on other official documents or professional platforms (but more on this later). LinkedIn pictures confirm your identity In the age of technology, identity theft has never been

included in your video portfolio. There are many mediums to host your video portfolio. Let's dig into where you can create your video reel portfolio. 🎬 Website A personal video portfolio website is perfect for someone who has been building their brand or is considering starting one. Although they take more time to construct, personal video portfolio sites allow more flexibility, especially for freelancers who need to showcase their individuality. 🎬 Online portfolio Portfolio services such as CakeResume , Behance

Reducing (existing) employee turnover rate Employees who make a candidate referral will feel they are part of the hiring process and that their opinions count. This in turn will make them more engaged and stay with your company long-term. Building your brand Think of it as word-of-mouth marketing. Job seekers tend to trust what your existing staff say about your company more than what you write in the job post. Hence, internal referrals can contribute to building

each of them! Contact Information In this part, you should include your full name, email address, mobile number, and address (not necessary). You can also add links of your professional personal websites like LinkedIn , CakeResume , Medium , if you have been building personal brand on them. 📖 Further reading: Why Every Professional Should Have A Personal Website Greeting To make a great first impression on the hiring manager, it's important to greet them by their name. You can easily find

allows you to hire more passively, saving you time and energy on pre-screening. There are a few different ways you can encourage employee referrals and increase your hiring success. You can get more referrals by offering incentives to your employees for referring new candidates who stay. This can be things like gift cards or bonuses. Another recruitment tip to encourage employee referrals is a more bottom-up approach, by building your brand. This is the best way to r...

In this article, you will learn: Why You Need a Personal Website 20 Best Personal Website Examples How to Create a Personal Website Tips for Creating a Personal Website Having a personal site is a super interesting aspect when working in the communication, marketing, journalism, design, architecture, or similar sectors where visual works reign. These are environments in which it is necessary to be able to demonstrate the work carried out and a personal web page is a perfect channel