Digital Marketing Resume: Samples, Formats, Writing Guide

Digital marketing is a wide field in today’s world. Figuring out how to do a successful digital marketing resume can be complex. A resume is similar to what all marketers do every day: Sell yourself.

Therefore it is important to know what to include in a resume. This goes for both freshers with no relevant work experience, and individuals looking for a digital marketing specialist resume with proven experience in social media, content writing, SEO, or among other specialties.

Curriculum Vitae (CV) and resume are both documents that highlight your professional work, but there are differences in them.  In a nutshell, the differences between a digital marketing CV and a digital marketing resume lie in the format, the length, and the motive for applying.

A digital marketing CV sample can even reach 10 pages, detailing your whole career; while a digital marketing resume only highlights your qualifications relevant to the job position in no more than 2 pages.

If the position is an academic field, a digital marketing CV is suitable to show all your details and experience. For a job position, a digital marketing resume can be appropriate as it is quicker to read for recruiters.

Choosing the right format for your digital marketing resume depends on your relevant experience and digital marketing context. Therefore, you need to see which type of resume format for digital marketing works best.

There are four types of digital marketing resume formats: chronological, functional, hybrid/combination, and targeted resumes. Check out more on 4 Types of Professional Resume Formats. For making a fresher digital marketing resume, a functional format can be used, whereas those who already have experience can use the chronological format as a digital marketing resume template.

Search for resumes samples and observe as much as you can from them, and modify those elements into your digital marketing resume.

Whether you’re a recent graduate looking on how to do a fresher digital marketing resume, or an experienced professional looking to further your career, a strong digital marketing resume includes relevant skills and accomplishments to the position.

This is where you tell why you are qualified for the job. Utilize your unique personal traits to convince the hiring managers why you are a good fit for the position.

Make sure your resume is comprehensible throughout the document. Proofreading and double-checking your resume can help you spot mistakes or things you may end up leaving out for the better.

A digital marketing resume can be built in an hour or two. However, even if you do have the experience, it can be a daunting task to figure out exactly how much or what specific aspects to put on your digital marketing resume.

Digital marketing covers many roles and responsibilities due to the variety of specialists out there. Whether you are doing a digital marketing specialist resume or an entry-level digital marketing resume, this section will help you decide what to include/ exclude and build a digital marketing resume that will stand out from the rest.

1. Resume Profile ( Personal Information )

This is where the most basic details belong. This personal profile section should be on top, and shall display: 

2. Resume Headline

Using a few lines or phrases, briefly describe who you are as a qualified candidate, summarizing your career profile. A digital marketing resume headline should be concise and able to show your value within a few lines. Here are some headline examples you can use for your online marketing resume.

A rule of thumb when making a headline for your digital marketing resume is to start with your job title and/or strong traits, followed by years of experience, relevant skills and accomplishments

3. Digital Marketing Profile Summary

A summary of your qualifications and past accomplishments will boost your chances to garner interest from recruiters. If you are making a digital marketing specialist resume, using a summary over a resume objective will be more suitable, as a resume summary clearly shows your competence with previous outcomes.

In the previous example for writing a digital marketing profile summary, you can see the details such as position title, years of experience, specialization, accomplishments, and skills used to form the summary. Try to include these elements in your digital marketing resume summary.

4. Career Objective for Digital Marketing

The resume objective section is the perfect place to align with the company’s goal and showcase how you will help the company achieve its objectives.

It is important to include a digital marketing resume objective since it shows the recruiter your intention of building a future at the company. 

5. Digital Marketing Skills for Resume

The skills section is one of the most important sections in your digital marketing resume as it demonstrates what you are capable of. Some skills for a digital marketing resume are:

• CMS (e.g., WordPress)
• Google Analytics
• SEO
• PPC Advertising
• Email Marketing

Try to match your skill list with the skills the job description demands and have a combination of personal skills and technical skills. Make sure to check this list of skill categories.

6. Work Experience

List your relevant work experience in ascending order. You shall list each company you’ve worked for under the following format:

• Name of the company or entity
• The dates of employment
• Responsibilities and duties
• Milestones or Accomplishments (if any)

7. Education

Relevant academic background could be a plus. Avoid including unnecessary and irrelevant studies you did in your digital marketing resume. 

Here are some useful tips for writing a professional digital marketing resume:

A cover letter for digital marketing positions is a chance to sell yourself as an employee. Make sure to tailor your cover letter to your prospects, along with the resume. 

Your digital marketing cover letter should tell the hiring manager what’s great about your skills and experience. Whether it’s a cover letter for a digital marketing specialist position or a digital marketing internship, a cover letter establishes a link between you and the place you are applying for.

--- Originally written by José J. Rosales ---