Guide to Building a Makeup Artist Portfolio Website [Examples & Tips]

As a makeup artist, creating a professional portfolio is a way to stand out from your peers and distinguish yourself from other amateur artists. While your Instagram helps you augment your fan base, having a makeup artist portfolio website provides the professionalism to showcase your makeup creativity to top-class brands. An MUA portfolio with abundant makeup skillset will impress your client and leave an excellent impression. 

Creating a makeup artist portfolio is like curating an art portfolio. It requires more than uploading photos. Your makeup artist portfolio needs to convey your personal style or aesthetic sense and demonstrate the makeup experience. Moreover, it will be your best collection that documents your makeup technique and talent!

Building a makeup artist portfolio might be intimidating, and this article will cover everything you need to know about how to make a makeup artist portfolio.

A makeup artist portfolio is a photograph collection of a makeup artist’s works to help the artist attract clients. These photographs will demonstrate a makeup artist’s skills, creativity, experience, or styles. 

These photographs range from close-shots of eyes, lips, noses to full-body shots. A makeup artist portfolio is the best testimony of the artist’s qualification and reliability.

The beauty industry can be really brutal. Your professional makeup artist’s portfolio will speak louder than makeup education or certification. Your makeup works are the real deal and where the opportunity lies. You can choose the ways to present yourself, either by using different platforms or designing your visual identity.

Here are the main kinds of platforms to build your MUA portfolio. We will cover their strengths and weaknesses.

An online portfolio page is held by portfolio websites such as Behance, CakeResume, or Flickr with a personal page to demonstrate your makeup series and photographs. Using these services to host your makeup artist online portfolio page allows you to quickly onboard and connect with clients or other MUAs. 

Since these hosted websites have lots of users and traffic and are often free, there’s much more chance to be seen by random viewers without any money investment.

Kristine Saldava uses CakeResume to build her makeup artist portfolio and adds a link to her resume. Her makeup portfolio includes different makeup styles, but most importantly, the photographs are nicely shot.

A makeup artist website is a website that uses your own customized domain, such as zarahmakeup-creative.com. Building a makeup artist portfolio website demands much more time and effort. In addition, you have to pay for a custom domain.

However, a makeup artist portfolio website builder gives you the freedom to decide how to showcase your branding style. It also offers more flexibility on viewers’ interaction and digital marketing. You can even use it for e-commerce or build a more loyal customer base.

Nieves Timor's makeup artist portfolio provides excellent examples of diversity. Her makeup portfolio looks include fashion, theater, wedding bridal makeup, and couples & family. Her makeup artist portfolio website is easy to navigate and has clear organization. 

Social media is the most common way for makeup artists to use as a portfolio platform. Instagram and Facebook are must-haves for makeup artists. They are ideal platforms for daily marketing activity and connecting with your followers. Moreover, you can get inspiration or combine it with other professional MUAs.

Nevertheless, these portfolio platforms are less professional and less creative. You have less control over the presentation of your beautiful photographs. 

Mehak Oberoi is a Vogue awarded celebrity makeup artist from Delhi. Her works range from fashion, weddings to editorial and movies.

1. About me page

Your “About me” page is where you want your viewers to learn more about you and click on your Instagram, Facebook, or LinkedIn links. Besides a personal introduction or interesting information that helps with personal branding, you can list the clients you have worked with or activities you have participated in as a makeup artist in your makeup artist portfolio. 

2. Contact information

Adding a clear call to action is vital. Always make sure potential clients can reach you from each page on your MUA portfolio website. Your contact information should include your email address, online reach-out form, or phone number. 

3. Before & after images

You might not need before and after images in your portfolio if you are doing editorial makeup. However, before & after pictures are essential in a bridal makeup portfolio. Before & after photos can be powerful for local MUA or makeup artists doing makeovers, cosplay, or makeup classes. 

4. Details or brief description of the client/project

After deciding the organization of your makeup photos, add a brief description or introduction of your project and include your client and makeup idea in the portfolio. These will help other viewers better understand your reason for a specific makeup look and creativity.

5. Different types of makeup looks

Make sure you include different types of makeup looks in your makeup artist portfolio.
To create diversity in your makeup portfolio, you can include different styles of color tone, B&W, photography, clean makeup, fashion, skin color, facial shapes, or different lighting. These diverse photos will showcase your broad and versatile makeup skillset.

💡 Include a brief and eye-catching intro page.

The first thing your client sees should be a capturing photo. Use a key image or iconic visual to make your intro page pop. Your welcoming page should be brief and robust, either visually or information-wise. 

💡 Use high-quality images with good lighting.

When choosing photos to add to your makeup artist portfolio, make sure your images have good exposure, appropriate contrast, and high resolution, especially if you are printing your makeup artist portfolio. These are essential elements for a good photo and determine whether your makeup portfolio can be appreciated well.

💡 Regularly update your makeup artist portfolio.

Once you publish your makeup artist online portfolio, make sure you spend time updating your makeup portfolio once in a while. Website visitors will always expect to see your latest makeup portfolio looks. It’s best to renew them after you’ve completed one to three projects instead of organizing ten projects all at once.

💡 Use your best work as your first image.

​​There must be the best work that you are proud of. Your makeup artist portfolio should emphasize your best works and looks. Make sure your best work is on top of your other projects to leave the best impression.

💡 Include social proofs.

Social proof, such as testimonies, references, reviews, or positive comments, are ideal elements to include in your makeup artist portfolio. Since your clients may not understand much about makeup, you can add social proof to convince them that you are the best fit. Help your clients see how your former clients are satisfied with your work or other major events you have been hired as a makeup artist.

💡 Use the right size for your print makeup portfolio.

When editing your makeup artist print portfolio, be sure to determine the right size, either for your book or your images. Many makeup artists used to tear down sheets from magazines or other publications. If you want viewers to see the details, make sure your photos are 9 x 12 or 11 x 14.

💡 Take advantage of website templates.

As a makeup artist, chances are you are not familiar with coding. The good thing is that many website builders offer numerous templates that are aesthetically pleasing and easy to edit as a portfolio. Spend some time browsing these templates and choose the one that reflects your style.

✨ Do your own photoshoot.

As a beginner makeup artist, it’s hard to find professional photographers to help you create a portfolio. However, you can always consider doing your own photoshoot. It’s ideal for learning the basics of photography lighting to communicate with photographers in the future, and you can start by taking your photoshoots. You can learn to work with background papers, color filters or shades, tripods, and how light affects the facial shape from different directions.

✨ Become an assistant.

One of the best ways to learn is to become a makeup assistant for beginner makeup artists. You can observe the reason behind specific makeup steps, and learning these techniques will help your makeup work more elegant and delicate. Learning from the best is always the best way to save time and improve your skills. If you contribute actively to the work, you might even have the chance to include the work in your beginner makeup artist portfolio as well!

✨ Collaborate with photographers and/or models on a TFP.

Makeup and photographs work together. Your makeup portfolio looks will demand good lighting and photograph angles to bring it out. Good chances are there are also photographers looking for makeup artists to work on portrait photography projects. 

You can also do styled shoots to work with fashion designers, models, stylists, and other creatives to get credit for the work and build up your network.

Makeup Portfolio Example #1

Julia Kurolenko is an international makeup artist based in Melbourne, Australia. Her makeup artist portfolio has excellent examples, including social proofs. She also categorizes her works explicitly and is selective of the cover photos.

Makeup Portfolio Example #2

Isabel While is a makeup artist and hairstylist based in Bristol, U.K. She works with film, TV, advertising, and editorials. Her makeup artist portfolio focuses on presenting photographs clearly, emphasizing the abundant experience of working with different styles.

Makeup Portfolio Example #3

Tejaswini is a bridal makeup artist based in Pune, Mumbai, India. Her professional makeup portfolio website includes a wide range of Indian wedding or engagement makeup, which has bright lighting to demonstrate the details.

Makeup Portfolio Example #4

Shannon O’Brien is a Chicago-based makeup artist. Her makeup portfolio website is minimalist, clear, and well crafted. The makeup portfolio website is easy to navigate, and the information is easy to find.

Makeup Portfolio Example #5



Pepe Paladini is a makeup artist living in Tokyo, Japan. She uses Instagram as her makeup portfolio. She also specializes in special effects makeup, natural-looking makeup, and high glam makeup.