Market researchers (or market research analysts) collect, analyze, and interpret voluminous data to help their companies understand and predict customer behaviors, sales and market conditions, inventory situations, or related business performance.
Generally, market researchers can be separated into quantitative researches and qualitative researchers.
Quantitative researchers estimate opinions and behaviors of the population by analyzing data from large pools of respondents, while qualitative researchers collect data and deliver insights by conducting focus groups or interviewing small groups of respondents.
To apply for a market researcher job, you need not only solid math and analytical skills, but an eye-catching market research resume and cover letter to stand out from countless competitors.
Read the thorough market research resume and cover letter guidelines below to craft an appealing job application!
Read the 5 detailed writing tips for a market research analyst resume to catch your recruiters’ hearts!
ATS, the abbreviation of Applicant Tracking System, is a recruiting system used by most Fortune 500 companies to filter out unqualified resumes for the opening jobs.
It’s significant to make your market research resume ATS-friendly to beat the system.
Note that ATS can’t parse images and charts, so don’t insert them in the resume to confuse the system.
Also, remember to keep your market research resume neat and clean. List down your skills and accomplishments in a bullet list to make them readable to the system.
Preparation is the key to success. You could refer to online market research resume examples and templates to get the knack of resume writing.
You could incorporate important keywords like job title, hard and soft skills, and personality traits written in the job description of the market researcher opening throughout your resume.
It makes your market research resume relevant to the job and increases its visibility.
Note that a market research resume is different from a CV. A market research CV is often longer than 2 pages. It lists your comprehensive background like work history, skills, educational experience, and publications to apply for positions in the academic field.
In comparison, a market research resume is a 1 or 2-page long document showing only your experience and achievements that match the opening job.
💡 Tips: It’s important to make your market research resume fit the job description to impress recruiters and catch their eye.
Numbers always speak louder than words. When showing your past achievements in your market research analyst resume, try using numbers like percentages and rankings to quantify your achievements.
For instance, if you have helped improve the marketing department’s performance, you could measure and quantify your results by the following factors:
Market researchers work with numbers. It’s significant to show your math and analytical skills in the market research resume.
You could list down technical skills like quantitative analysis, data mining, or data analysis. It would be a plus to list down the analytics tools like Excel, Tableau, SQL, and R Programming.
A good market research resume objective demonstrates your ambitions and career plans to invoke recruiters’ interest.
It’s generally placed on the top of the market research analyst resume, right after the contect information, to maximize visibility.
The resume objective is typically 2 to 3 sentences long. It’s recommended to include 2 to 3 words to describe your personality traits. Don’t forget to mention your years of employment if your experience is related to market research. You could also insert the company name and the position you’re applying for in the resume objective to catch the recruiters’ eyes.
Don’t write irrelevant experience to fill up the space. Make your career goal align with the opening job.
Also, remember to keep the market research resume objective clear and concise. You should proofread it to avoid unwanted typos or wording errors.
Entry-Level Market Research Resume Objective Example:
Result-driven graduate with a degree in Mathematics. Aim to join ABC Inc. as a market research analyst to improve market performance with research skills.
Market Research Resume Objective Examples:
A resume summary for market research outlines your most competitive and alluring experience and skills to amaze your recruiters.
Entry-Level Market Research Resume Summary Example:
Market Research Resume Summary Examples:
The skills section in your market research resume demonstrates your hard and soft skills to boost the chances of landing the dream job.
It’s highly recommended to integrate the skills sections with work experience. You can also show your skills in a simple or extended bullet list.
A simple bullet list helps recruiters understand your competitive skills in a short time, yet it lacks explanation on your implementation of hard and soft skills.
Hence, you should elaborate on your skills in the work experience section.
In comparison, a list with expanded bullets gives elaboration on how you master and implement the skills in different projects, yet it might be too long to read if you list down more than 5 skills.
If you are a recent graduate or applicant with no work experience, read the 5 pieces of advice below to craft a winning market research resume!
It’s recommended to choose the functional resume format or targeted resume format because they don’t require an extensive job history.
A career objective, or a resume objective, shows your career plans and goals to the potential recruiters. You could insert the company name and the job title of the opening job in the market research resume to amaze the recruiters. On the other hand, drop the resume summary since it relies heavily on your past experience.
Remember to introduce your educational background in the market research resume. You should write down your school name, degree, your majors, the year of graduation, GPA (optional), and minors (optional) in the market research resume. If you’ve taken courses related to market research, you can also list them in the education section.
👍 If you don’t have a degree, you could write down online courses, seminars, or training camps you’ve taken in your market research analyst resume.
If you have other documents such as a portfolio, website, social media account page, or side project that can showcase your competitiveness, remember to include them in your market research resume and cover letter. Don’t miss out on every opportunity to showcase your strengths!
A well-designed market research analyst cover letter shows your sincerity to recruiters, especially when you don’t have much experience to bring to the table.
In addition, remember to tell recruiters if you have attached documents like a market research resume and portfolio. Finally, send your resume and related documents in pdf version to preserve the formatting.
✅ Don’t forget to write down greetings, your contact information (name, email address, and phone number), intention for job application, your most competitive advantages (hard and soft skills, and education background) in the market research cover letter.
Data-Driven and Self-Motivated Market Researcher
Email: [email protected]
Address: New York City, NY, 00926
Market analyst with 5+ years of work experience. Well-versed in data collection, data mining, and market analysis. Aim to fulfill a market analyst role to contribute to ABC Company and exceed sales goals.
Senior Marker Researcher, Example Inc.
Jan. 2020 - Apr. 2023
Marker Researcher, DEF Inc., NY
Apr. 2017 - Nov. 2019
Business College, NY
Bachelor of Science: Mathematics
May 2011 - Sep. 2016
--- Originally written by Naomi Lin ---