Marketing Coordinator Resume Writing Tips [+ Examples & Templates]

marketing coordinator resume example
Created by Cake

Marketing coordinators play a significant role in a company’s marketing department. Making a polished marketing coordinator resume is way simpler than an advertising campaign, but there is a little margin of error. A market coordinator resume comprises some of the duties you partake at work: self-advertising and summarizing your “data”. 

The importance of a marketing coordinator resume for an applicant lies in how long, and how diverse, he/she handled many different aspects of the company’s marketing, such as marketing research, web, and email marketing, and creating presentations.

A good marketing coordinator resume should clearly show you were in charge of creating and executing web-based marketing campaigns and events. A marketing coordinator has a variety of experience and skills that will help the company grow, thus it is crucial to include in your marketing coordinator resume the most relevant qualifications based on the job description.

How to Write a Marketing Coordinator Resume?

Step 1: Understand the differences between a marketing coordinator CV and a marketing coordinator resume.

Curriculum Vitae (CV) and resume both outline key elements in your life, but both papers are clearly different. 

A marketing coordinator CV focuses on your academic credentials, whereas a marketing coordinator resume highlights your skills and qualifications.

A marketing coordinator CV can have multiple pages showing your whole life; while a marketing coordinator resume can be only one page, sometimes 2 pages.

A marketing coordinator CV is your go-to document for academia and for a job position, while a marketing coordinator resume is preferred when it comes to job applications.

Step 2: Choose the right marketing coordinator resume format.

Picking a format for your marketing coordinator resume relies on the extent of your marketing career. Therefore, you need to see which type of marketing coordinator resume format suits you. The four types of format for a marketing coordinator resume are: chronological, functional, hybrid/combination, and targeted resumes.  For more information, check 4 Types of Professional Resume Formats

A chronological resume format would be appropriate for many marketing coordinators in terms of readability and highlighting your work experience. For an entry-level marketing coordinator resume, you can opt for a targeted-resume or functional resume to show your qualities with the experience you have so far.

Step 3: Look up resume templates & examples online as references.

Search for a few marketing coordinator resume examples and include elements you find useful in your resume. You can reword your marketing coordinator resume based on how other resumes were done, making it better than its original form.

Step 4: Tailor your marketing coordinator resume for the job position.

Do mention your past accomplishments and roles you were in charge of. Make sure these align with the job posting. Tailoring an entry-level marketing coordinator resume will be quicker due to less trajectory compared to higher levels. However, if you are an experienced job seeker, you will decide what elements are relevant to the job opening when tailoring your marketing coordinator resume, as experienced coordinators have a diverse range of work experience.

Step 5. Craft a marketing coordinator cover letter

Use your cover letter to reach out to employers at a personal level with what you can bring to the table.

Step 6. Proofread your marketing coordinator resume

Double-check your resume to avoid any mistakes and leave out unnecessary details.

What Does a Resume for a Marketing Coordinator Look Like? 

Knowing what to include and exclude in your marketing coordinator resume is important, therefore it needs a structure. Your marketing coordinator resume is your sales pitch. You’ll want to highlight the skills and experiences that make the difference. Nonetheless, there are other sections to craft for making a well-written marketing coordinator resume.

1. Resume Profile (Personal Information)

This is the essential section on how recruiters can reach you out. State your full name, professional title, email, and phone number. You may include your address and a link to your personal website or LinkedIn page. 

Avoid sharing irrelevant personal information in your marketing coordinator resume such as your race, gender, salary, or sexual orientation, especially if you are doing an entry-level marketing coordinator resume, as less experienced job seekers commit this mistake.

📝 Note: Don't share irrelevant personal information such as race, gender, salary, sexual orientation in your resume.

2. Resume Headline

Your marketing coordinator resume headline should be a well-written and concise statement within one sentence. It is important to craft it carefully as a resume headline puts your value up front and is one of the first things employers will read in your marketing coordinator resume.

  • Marketing coordinator resume headline example
    “Self-driven marketing coordinator responsible for increasing ROI by 43% by diversifying marketing sources”
  • Marketing event coordinator resume headline example
    Event marketing coordinator responsible for past company’s participation at international exhibitions with over 40,000 attendees”
  • Entry-level marketing coordinator resume headline example
    “Ambitious marketing and sales coordinator with experience in planning and execution of social media campaigns, driving a 54% increase in product sales”

💡 Your marketing coordinator resume headline will be effective if it has a strong trait, followed by your professional title, years of experience, relevant skills, and key accomplishments.

3. Resume Summary 

The more experience you have, the more complex it is for you to choose what key points to include in your marketing coordinator resume summary statement.

Different from a resume objective, a marketing coordinator resume summary lists facts regarding your performance for your past job. If you think you have what it takes for the position, adopt a resume summary statement for your marketing coordinator resume.

Marketing coordinator resume summary example:

Analyzed and collected sales data along with monthly marketing reports. Contributed to the execution of Sales and Marketing goals and objectives, increasing ROI by 50%. Proven track record of managing sales professionals.

For an excellent marketing coordinator resume summary , list at least three summary of qualifications relevant to the job posting. A good marketing coordinator resume shall display accomplishments in these sections. These accomplishments and proven history of projects well-executed can make a difference in your marketing coordinator resume.

  • Marketing coordinator resume summary example
    Enthusiastic marketing coordinator with 5 years of experience in administrative duties for execution of marketing strategies. Proven experience in generating revenue above 50%.”
  • Marketing event coordinator resume summary example
    “Event organizer with 6 years of experience in planning, executing, and assisting international conferences of up to 50,000.”
  • Entry-level marketing coordinator resume summary example
    “Marketing coordinator with 2 years of proven experience in leading and managing SEO, social media, and show ads campaigns with expertise in advertising and customer retention through email marketing.”

4. Resume Objective

Unlike a marketing coordinator resume summary statement, a marketing coordinator resume objective tells your career goals. While a resume summary is recommended for senior-level applicants, those doing an entry-level marketing coordinator resume can opt for an objective to show their future objectives. 

  • Resume objective example for entry level marketing coordinator 
    “Career-driven marketing specialist with an interest in marketing products by developing advertising and integrated marketing campaigns. Seeking a new career chance to develop technical skills while reaching company’s goals.”
  • Resume objective example for a marketing coordinator
    “Ambitious marketing coordinator with 7+ years of experience who contributed in digital campaigns by developing plans, strategies, and ROI evaluation during previous jobs. Seeking a new experience to fulfill company’s short-term and long-term goals.”

5. Skills

Marketing coordinator skills on a resume are a vital part. Skills prove potential recruiters if you are qualified for the position. 

Marketing coordinator skills resume examples:

  • Soft skills:
    • Excellent communication skills
    • Demonstrated leadership skills
    • Strong Excel and Word skills
    • Multi-tasking 

  • Hard skills:
    • CMS (Wordpress)
    • Marketing Research
    • Project management
    • Financial Skills

💡 Tips: Using both hard skills and soft skills will be beneficial to your marketing coordinator resume as this shows you are a well-rounded individual.

6. Work Experience

Only include relevant work experience in your marketing coordinator resume. Segment your work experience by company. Under each company, mention the dates of employment (month, year), your duties and responsibilities, and any achievements you performed

Work experience example for a marketing coordinator resume:

Marketing Coordinator, Sumatec Inc.                                                       
Jun. 2015 - Present

  • Assisted in consolidating and analyzing data from online advertising channels, automated resources, web analytics and KPI reports to generate regular and ad-hoc marketing reports and presentations.
  • Monitored project budgets by matching and reviewing current results with plans and forecasts.

As you can see, segmenting each work experience in your marketing coordinator resume with the details previously mentioned can enhance readability.

7. Education

Mention the latest degree you have obtained, or where you are currently enrolled. Each school section should list the school name, your years of study, and any achievements or relevant courses.

Tips for Writing The Best Marketing Coordinator Resume

Here are some useful tips for writing a marketing coordinator resume

Tip 1: Customize the resume for the job.

Modify your marketing coordinator resume depending on what recruiters are asking, as there are various demands for each job position.

Tip 2:  Use Keywords (from Job Description) in resume.

Job requirements include keywords, such as technical skills and expertise in marketing, so make sure these terms are in your marketing coordinator resume.

Tip 3: Quantify results in resumes.

Calculable results demonstrate evidence of your skills and capabilities. Numbers show how many people can benefit from the work you can do. 

Tip 4: Choose an ATS-friendly resume format.

Make sure your marketing coordinator resume is top notch in readability. Adopt vital keywords based on the job description and use a generic format, like a chronological resume format, so your resume passes the ATS software.

Tip 5: Adopt resume action words (verbs).

Using active voice gives an assertive tone to your marketing coordinator resume. Make sure to use action verbs like the examples in this verb list to show you really are a capable candidate.

Tip 6:  List specializations.

 A marketing coordinator resume is not complete without your specializations. These reveal if you have what it takes for the job role.

How to Write a Cover Letter for a Marketing Coordinator Job? 

A cover letter for a marketing coordinator position should have the following:

  1. Contact details
    This is how employers can get back to you. State your name, email, and a phone numbe
  2. Introduction
    Give a brief introduction at the start of your marketing coordinator cover letter. You do not need to go into many details. Simply use no more than three sentences, and the last sentence should state that you are interested in the marketing coordinator position. 
  3. Motivation
    Explain in your marketing coordinator cover letter why you are interested in working at that company. This part focuses on how you can relate to the company and how you match their core values.  
  4. Qualification
    Remember this is a cover letter, so do not list your relevant qualifications as if it was your marketing coordinator resume. Tell your previous relevant work experience and what you accomplished in a first-person narrative.
  5. Closing
    Wrap up your marketing coordinator cover letter by letting them know you are eager to hear from them soon and you welcome any questions or concerns employers have after receiving your application.

Cake provides the right resume templates & formats for marketing coordinator talents to showcase their skills and experiences. Sign up to create the best marketing coordinator resume Now!

Marketing Coordinator Resume Sample

Tom Johnson

Self-driven and creative marketing coordinator who increased client base by 120% within 2 years

Mobile: (+18) 000-8742
Email: [email protected]


Digital marketing coordinator with 6+ of experience in planning, implementing, and overseeing marketing, publicity, and branding activities. Seeking a marketing position in Sorroz Inc and achieving the company’s goals.

Work Experience

Digital Marketing Coordinator, Novatec International Company 

Feb. 2016 - Present

  • Designed and organized meetings and conferences to advance plans and goals of the communications department.
  • Tracked and monitored latest marketing trends on a regular basis through report submissions to senior managers to gain a competitive edge.
  • Introduced new content creation strategies, increasing returning users by 40% .

Digital Marketing Content Creator, Shultz Company

Aug. 2012 - Dec. 2015

  • Implemented budget for marketing and branding campaigns.
  • Reviewed key metrics across the full website to access the effectiveness of SEO strategy.
  • Managed company’s accounts on Facebook and LinkedIn. Increased content engagement rate by 200% on LinkedIn, and grew Facebook page’s followers by 40%.


Hard Skills:

  • Microsoft Office
  • CMS (e.g. Wordpress)
  • Google Analytics
  • SEO
  • Process Improvement

Soft Skills: 

  • Problem Solving
  • Multi-tasking
  • Analytical Thinking
  • Customer Engagement
  • Coordination


  • English
  • Spanish
  • French


  • International Master's in Business Administration                                                         
    2010 - 2012
  • B.A in Business Administration, National University of Singapore                               
    2006 - 2010

--- Originally written by José J. Rosales --- 

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