Marketing Cover Letter Examples & Template [+Writing Tips]

marketing cover letter example
Sample Marketing Cover Letter

In today’s high-tech society, marketing is of vital importance for any business and thus becomes among the top career choices. It is exceptionally versatile with a variety of jobs you can do (i.e., content marketing, digital marketing, market research analyst, SEO specialist, etc.) that you would be the right fit for no matter what kind of background or skills you bring to the table. 

So, how will you compete with thousands of savvy marketers out there for the job application? A relevant diploma, plenty of work experience, and suitable personal traits? 

Correct, but not complete. 

To get your dream job in the industry, you will first need a powerful marketing cover letter that expresses your enthusiasm and demonstrates your related skills and abilities.

Use the examples and template included in this article to learn how to write a marketing cover letter. Let's check them out now!

Marketing Cover Letter Examples for Different Positions

Writing a powerful cover letter is probably the most challenging part of the job application process. Why not start off by referring to some impressive marketing cover letter examples as shown below:

Marketing manager cover letter

Kelvin Nguyen
[email protected]

June 13, 2023

Richie Jenkins
Head of HR at HHH Media
[email protected]

Dear Mr. Richie,

I am writing to express my interest in the Marketing Manager position at HHH Media, as advertised on CakeResume. With 8 years of experience in managing marketing and sales projects, I believe this position is well suited for me and thus, wish to continue to succeed in the field.

In my previous role as a Marketing Manager for Clinique SEA, I was in charge of managing corporate marketing functions, including brand management, product launch, advertising, marketing collateral, and events. I recruited, hired, and trained the vast majority of our current marketing specialists, all of whom have contributed to improving our overall sales goals by 35%. I was especially in charge of developing product-centric promotional campaigns which were reported to earn $480,000 in annual sales.

I'm not only a highly motivated team leader but also a go-getter and a strategic thinker who would prove to be a great asset to your already talented team. 

I am more than happy to provide any references to my past employers upon request. Thank you for your consideration and I look forward to discussing this precious opportunity with you. 

Many thanks, 
Kelvin Nguyen

Cover letter for marketing internship

Kevin S. Johnson
[email protected]

June 13, 2023

Jenifer Lee
Maxxus Group
2116 Prairie St, Stevens Point, WI 54481

Dear Ms. Lee, 

My name is Kevin, a final-year student majoring in Marketing with a minor in Copywriting at Coral Springs University. I am eager to apply for the marketing intern position at Maxxus Group. With a passion for marketing and future career goals in mind, I believe my qualifications and extracurricular experience will match perfectly with the requirements and expectations for this internship program. 

I'm familiar with the key marketing concepts and practices as I have learned about various aspects of marketing in business during my studies. At Coral Springs University, I also served as a First-Year Representative and have been engaged in multiple clubs, such as the Young Writers Club and Content Marketing Club, to improve my writing and analytical skills.

Since marketing has always been my main interest and passion, I obtained a certificate in Digital Copywriting and SEO Copywriting which will allow me to further advance my career as a Content Strategist in the future. In addition to working well in a team and meeting deadlines, I’m also familiar with using SEMRush, Exponea, Google Analytics, and HubSpot Marketing. 

Thank you for your consideration of my application. My attached resume will describe my skills and abilities in detail. Please kindly let me know if you have any questions. I look forward to hearing from you. 

Kind regards,
Kevin S. Johnson

Marketing assistant cover letter

Ryan Leimone
[email protected]

June 13, 2023

Jessie Luong
IVE Inc.,
3311 Oak Run Ln, Mansfield, TX 76063

Dear Ms. Luong,

In response to your job ad on CakeResume, I am very interested in the Market Assistant at IVE, Inc., as I believe that my previous work experience, education, and developed skills set are a perfect match for the role and I can contribute to the ongoing success at your organization.

Throughout my former Marketing Assistant role in HHH Media, I was responsible for conducting in-depth market research, creating user-generated content campaigns, and providing elite brand management services. I also supported the marketing manager in the evaluation of international campaigns for influential market leaders. As such, I developed strong technical skills related to keyword research, SEO optimization, and A/B testing. One significant highlight of my achievements from previous employment is boosting conversion rates by 20% on a client’s web-based service offering through SEO/SEM campaigns. 

This valuable experience has allowed me to acquire exceptional analytical skills and improve my critical thinking and problem-solving skills. Furthermore, I have demonstrated numerous times that I excel at working well in a team and functioning efficiently in fast-paced business environments as well as working under pressure.

I’d be delighted to have the opportunity to work with the talented professionals at IVE Inc. Thank you for your time and for considering my candidacy for the Marketing Assistant role. 

Ryan Leimone

Marketing specialist cover letter

Dear Hiring Manager,

I am writing in regards to the Marketing Specialist position at Galaxy Tech. I was excited to see the job posting on CakeResume, and I would like to take this opportunity to briefly describe some of the skills and experiences I've acquired from previous roles. 

During my 5 years as a Digital Marketing specialist, I'm in charge of developing and implementing innovative marketing plans and initiatives to drive market impact and expansion for brand and product development efforts. I also possess exceptional abilities in market research and analysis as well as campaign evaluation. One of the most outstanding achievements among my accomplishments was that I succeeded in leading a team of 6 through a 2-year growth strategy and generating $620 million in revenue.

With a huge passion for marketing, strong leadership skills, and quick adaptability, I believe that I can leverage marketing tools efficiently to help Galaxy Tech complete client engagements and to increase the rate of repeat customers.

I am grateful for your time and consideration of my application. I look forward to further discussing my experience, expectations, and career goals with you.

Best regards,
Khanh Nguyen

[email protected]

Entry-level marketing cover letter

Dear Sir/Madam,

I was pleased to learn about the available Email Marketing role with Solomon which I saw on CakeResume. I believe that my educational background and other qualifications make me an ideal candidate for the position.

During my tenure at Texas A&M, I developed a passion for marketing and communications, which motivates me to seek out multiple opportunities to acquire essential knowledge and skills. I obtained a Google ads certification and a certificate in SEO issued by HubSpot. Besides that, I run my own blog where I write about travel and lifestyle. Although I just started it 2 years ago, my blog gets around 3000 visitors per day now and this value increases by 15% every month.

I pride myself on the fact that I am an out-of-the-box thinker and a go-getter who pays close attention to every task I've handled.

Please check out the link below regarding my own blog and find attached my resume.  

Thank you very much for considering my application for candidacy. 

Many thanks,
Camellia Huang

[email protected]

Tips on How to Write a Marketing Cover Letter

Even though marketing professionals are in high demand, there has been intense competition for the best jobs. You need to not only obtain a relevant degree and work experience but also prepare a top-notch cover letter for marketing jobs. 

Here are several tips for writing a marketing cover letter that helps you get a leg up on the competition.

💡 Highlight marketing hard skills.

You may have already mentioned marketing skills in your resume, but a cover letter will allow you to be more specific about these, especially marketing hard skills. 

Below is a list of key skills for different marketing jobs: 

  • Brand manager cover letter: Mailchimp, Canva, Data Analysis, Budget Allocation, Risk Management 
  • Advertising cover letter: Online Advertising, A/B testing, PhotoShop, Project Management, Copywriting
  • Sports marketing cover letter: Social Media Management, Email Marketing, Video Editing, Event Management, Performance Marketing
  • Fashion marketing cover letter: Figma, Content Creation and Design, WordPress, Marketing Automation, Event Planning
  • Marketing coordinator cover letter: Content Management System (CMS), Creative Writing, Advertising Concepts, Media Negotiations

Example of how to include marketing skills in a SEO specialist cover letter:

With 6 years of experience as an SEO Specialist, I excel at keyword research and analysis, social media management, and systems Implementation and training, which allow me to deliver engaging content to clients in various industries. 

💡 Showcase outstanding past achievements.

Providing one or several outstanding achievements is a great example of why you would be a great fit and how you will add value to the company.

The best way to do that is to use quantifiable results which can grab the hiring manager's attention and demonstrate your abilities better.

Example of how to show your accomplishment marketing skills in a social media marketing cover letter:

My most recent campaign for LLL Media led to an increase of 28% in organic traffic for LLL website. I’m thrilled to apply my knowledge of social media management and content creation to assure your company a similar rate of growth.

💡 Show your personality.

It’s no secret that to be successful in the world of digital marketing, you will need certain traits besides relevant knowledge and skills. Here are 10 qualities that every marketing professional should possess: 

  • Self motivation
  • Team work 
  • Confidence 
  • Risk-taker
  • Creative thinker
  • Flexibility
  • Adaptability
  • Versatility
  • Curiosity
  • Good observer

Hence, including these in your cover letter for a marketing job can actually demonstrate your suitability for the role.

💡 Also send along a marketing portfolio.

By doing so, the hiring manager can see specific examples of your work and thus, gain a clearer picture of your abilities. Especially when you are writing a creative marketing cover letter, a resume may not be enough to detail your work-related qualifications.

Marketing Cover Letter Templates

Cover letter for marketing jobs (general)

[Date written]

[Your Full Name]

[Your Address]

[Your Email Address]

[Your Phone Number]

[Recipient’s Name]

[Recipient’s Job Title]

[Company Name]

[Company Address]

Dear Mr.Mrs [Name]

I am writing to apply for the [job title] position at [company name], which was advertised online at [job site]. With my relevant professional experience and educational background as well as essential skills, I believe I can be a valuable team player at [company name].

I have worked for [number] of years as a [job role] in such sectors as [list out the types of industry sectors you’ve worked in], and I have been privileged to serve on a great marketing team during that time. I'm highly skilled at [job task 1] and [job task 2] with a broad knowledge and experience with [types of marketing] in this digital age. This is demonstrated by the fact that my efforts helped my team [explain one outstanding achievement gained in the former role]

I’m very proficient in using [marketing tool] and also capable of [soft skill]. You'll discover that I'm not only [personal trait 1] but also [personal trait 1]

I have enclosed my resume and [other file attachments] to support my application. I would enjoy having the opportunity to talk with you more about this position, as well as how I could leverage my abilities to benefit [company name]

Thank you for considering my application. I look forward to hearing from you.


[Your Full Name]

Cover letter for marketing jobs with no experience

Email subject line: Application for [[job title]_[Your Full Name]

Dear Hiring Manager:

My name is [your full name], and I am writing to you to express interest in the [job title] position at [company name]. As a recent graduate with comprehensive knowledge of [field of area], I feel that I would be a strong candidate for this position at [Company name]

During my time at the [University name], I was awarded/achieved [an outstanding academic accomplishment or prize] that [describe that honor].

In addition to graduating with a [score] GPA, I participated in [school club/organization], allowing me to acquire [soft skill 1] and the ability to [soft skill 2]. I believe this would be an asset, as I know [Company name] does a lot of [job tasks associated with those mentioned-above skills]. 

My career objective is to [career goal] in [type of marketing specialization], which is closely aligned with the goals and mission at [Company name]. 

Attached are my resume and [other file attachments]. I thank you for your time and consideration. I also look forward to hearing from you and learning more about the [job title] position at [company name].

Kind regards,

[Your Full Name]

[Your Email Address]

[Your Phone Number]

With CakeResume, you can easily create a resume online, free download your resume’s PDF formats, and utilize ATS-compliant templates to create a resume. Land your dream job, create your resume online (free download) now!

— Originally written by May Luong —

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