How to Write a Marketing Manager Cover Letter (+ Examples)

Marketing Manager Cover Letter
Created by CakeResume

Although the responsibilities of a manager are pretty universal across every industry, marketing managers have a few unique tasks. This means you’re going to have to create a pretty unique marketing manager cover letter. Especially when you think about all that marketing managers have to do.

Often saddled with the hiring and training of new employees, marketing managers are also expected to manage individuals and oversee a team’s production and implementation of marketing campaigns... among many other things.

With so much expectation of just one person, it is incredibly important to write a good application letter for marketing manager positions. Like any other cover letter though, this is NOT a sheet of paper that repeats your resume. Instead, for marketing manager cover letters, this is an opportunity to explicitly link your skills to the requirements listed in the job description.

But how to write a cover letter for a marketing manager position? It can be hard to talk about yourself in a resume, let alone in an entire letter to the hiring manager. Never fear, all you have to remember is to mention the most relevant and important qualifications that you possess. Oh, and to check out these marketing manager cover letter samples before you start writing.

Marketing Manager Cover Letter Examples

How to write a cover letter for marketing managers? Better yet, how to write a cover letter for marketing managers with no experience? 

Here is a marketing manager cover letter sample for each!

Marketing manager cover letter sample

Amy Gray
528 Lincoln St.
South Richmond Hill, NY 11419
+1 (846) 787 8486
[email protected]

October 31st, 2022

Martha Wong
Managing Director of Sales
Air Marketing
888 Saratoga Avenue
San Francisco, CA 95129

Dear Ms. Wong,

My name is Amy Gray, and I am currently a social media marketing specialist at Stark Industries. After 5 years of running successful marketing campaigns to make and retain leads, I have decided to pursue a passion of mine - influencer marketing. For many years now, I have been incredibly interested in the rapid success of Air Marketing within the industry and, after seeing your advertisement on CakeResume, I would be delighted to further my career with you. 

During my 7 years of experience, I have been in charge of the creation and development of large-scale campaigns. My greatest accomplishment is spearheading the new Avengers branding and creating social media for each of these heroes. These experiences have allowed me to hone my communication and organizational skills, which I believe will allow me to be an invaluable asset to Air Marketing’s clients in influencer marketing.

Perhaps most importantly, I have a history of success in creating effective social media for individuals, as can be seen through the following accomplishments:

  • Gained 1 million followers for the Avengers’ Facebook page in the space of two months, after launching the incredibly well-received ‘Live and on Earth’ series.
  • Developed and executed CRM strategies to integrate all visitor data to social media pages, to better respond to lagging pages. Following this implementation, our customer service channels gained 25% more positive feedback.

I am confident that the professional experience and skills I’ve obtained in previous positions have prepared me for creating content for influencer marketing. I would love to meet you and discuss further how I might be an asset to Air Marketing.

Thank you for taking the time to consider my application. I have attached my resume for your reference and am willing to provide further information should it be required. I look forward to hearing from you soon so that we may discuss my contributions further in an interview at your convenience.

Sincerely,
Amy Gray

Cover letter for marketing manager with no experience

Ethan Viri
528 Lincoln St.
South Richmond Hill, FL 10921
+1 (846) 787 8486
[email protected]

September 5th, 2022

Catherine Forbes
Vice President of Sales
Splendid Path
305 Detroit Rd, 
Westlake, OHIO 44145

Dear Ms. Forbes,

My name is Ethan Viri, a recent graduate of Accounting at the University of Florida (2022). From a young age, I have taken an avid interest in nutrition but was unsure how to pursue it alongside my studies. When I saw your job post on CakeResume and researched the work that Splendid Path does with food marketing, I knew that this was an opportunity I could not let pass me by.

I believe that I am an excellent candidate for the role of marketing manager thanks to my strong leadership and organizational skills. As social secretary for the Swim Team at UF, I developed new activities for students, even running several successful campaigns that increased membership by 100%. 

With regard to Splendid Path’s new focus on vegan marketing, my own vegan lifestyle makes me feel especially close to this role. The recent campaign with plant-based giant Quorn is something that has garnered significant attention, within the vegan community and beyond, and is definitely something that I would like to contribute to. 

Thank you for taking the time to consider my application. I have attached my resume for your reference and am willing to provide further information should it be required. I look forward to hearing from you so we can discuss my contributions further in an interview at your convenience.

Sincerely,
Ethan Viri

How to Write a Marketing Manager Cover Letter

As opposed to a resume, a cover letter is your chance to explicitly show that your skills match the requirements listed in the job description. There are, however, a few essential bits of information to include before you get into the really juicy stuff.

1. Craft a tailored cover letter header.

Imagine receiving a letter in your mail assigned to ‘Person living in that building’ (ie. you). It’s a bit impersonal, right? To ensure your cover letter gets the attention it deserves, find the contact information of whomever you’re writing to and tailor your greeting to them. 

Amy Gray
528 Lincoln St.
South Richmond Hill, NY 11419
+1 (846) 787 8486
[email protected]

October 31st, 2022

Martha Wong
Managing Director of Sales
Air Marketing
888 Saratoga Avenue
San Francisco, CA 95129

Dear Ms. Wong,

2. Introduce yourself and your reason for writing.

The start of your marketing manager cover letter should be interesting and engaging. Introduce yourself and give the reason for why you’re writing (aka applying). Try to use a hook - maybe a personal story? - to get the reader interested in you, and more keen to read on.

Here’s an example opening paragraph for a marketing manager cover letter:

Dear Ms. Wong,

My name is Amy Gray, and I am currently a social media marketing specialist at Stark Industries. After 5 years of running successful marketing campaigns to make and retain leads, I have decided to pursue a passion of mine - influencer marketing.

3. Mention referrals (if any).

Did you see this job listed somewhere? Or did a friend from within the company recommend it to you? Don’t be afraid to name-drop in your cover letter and mention referrals.

Here’s how you can name-drop a referral in a marketing manager cover letter:

For many years now, I have been incredibly interested in the rapid success of Air Marketing within the industry and, after seeing your advertisement on CakeResume, I would be delighted to further my career with you.

4. Describe your key qualifications & experience related to the role.

Whether you’re writing a director of marketing cover letter or a marketing manager cover letter, it is essential that you describe your key qualifications and experiences in relation to the job requirements. 

Mention any projects that required extra effort and determination, and discuss how you managed and handled such pressure in these instances. It is especially ideal if you have experience creating campaigns or solutions from analyzed data or market trends. If you can, be sure to note how this contributed to business growth.

Make sure to use action verbs to highlight what you did, not what was done for you. Consider noting a problem: “when faced with…” that was solved “through my actions..” and ultimately “accomplished” or “succeeded in…”. 

Here’s how you can describe your qualifications in a marketing manager cover letter:

During my 7 years of experience, I have been in charge of the creation and development of large-scale campaigns. My greatest accomplishment is spearheading the new Avengers branding and creating social media for each of these heroes. These experiences have allowed me to hone my communication and organizational skills, which I believe will allow me to be an invaluable asset to Air Marketing’s clients in influencer marketing.

5. Close with an invitation to interview.

The end goal of a cover letter is, of course, to have the hiring manager jumping up and down saying “That’s it, that’s the person I want to hire!” If they’re not there yet, there’s no harm in nudging them in the right direction. That said, remember to be humble and polite when suggesting further discussion.

Here’s an example of how you can do that in your marketing manager cover letter:

Thank you for taking the time to consider my application. I have attached my resume for your reference and am willing to provide further information should it be required. I look forward to hearing from you so we could discuss my contributions further in an interview at your convenience.

Sincerely,
Ethan Viri

6. Don’t forget to include your attachments.

Oftentimes, attachments will consist of just your resume. For job application letters for marketing manager roles, you should definitely attach:

Marketing Manager Cover Letter Template

Stuck on how best to craft your marketing manager cover letter? Don’t worry, with CakeResume’s cover letter template for general cover letters and the marketing manager cover letter template below, you’ll be just fine.

[Your Name]
[Address]
[Phone Number]
[Email]


[Date]


[Hiring Manager’s Name]
[Position]
[Company Address]


Dear [hiring manager’s name],

My name is [your name], and I am a [current job title] at [company name]. For [time period], [overview of your interests and how they relate to this role]. [Mention referral and how this position relates to you].

During [time period], I have been in charge of [discuss past work experience relevant to this role]. My greatest accomplishment is [highlight significant achievement]. Though there were challenges such as [a challenge during this project], it was ultimately through my [relevant skills] that we accomplished [quantitative result of a project].

Though I had much success in that project, most importantly I have a history of success in creating effective [relevant work]. This can be seen through the following accomplishments:

  • [Mention quantitative result and briefly explain what you did/contributed to achieve it]

Thank you for taking the time to consider my application. I have attached my resume for your reference and am willing to provide further information should it be required. I look forward to hearing from you so we can discuss my contributions further in an interview at your convenience.

Sincerely,
[Your Name]

Tips on How to Write a Cover Letter for a Marketing Manager

With the marketing manager cover letter sample and marketing manager cover letter template now in your arsenal of writing tools, it’s time to get some tips on how to write a cover letter for a marketing manager. 

💡 Include skills relevant to your industry/role.

First, you’ll want to think about what marketing skills are relevant to the specific position you’re applying to. Marketing manager is such a general term, and the skills required for each role might differ according to the industry you’re in.

Skills to include in an influencer marketing manager cover letter:

  • Social media
  • Technical skills
  • Communication
  • Critical thinking
  • Project management

Skills to include in a digital marketing manager cover letter:

  • Communication
  • Adaptability
  • Creativity
  • Basic design skills
  • Analytical thinking

Skills to include in a product marketing cover letter:

  • Creativity
  • Problem-solving
  • Strategic thinking skills
  • Marketing skills
  • Teamwork 

Skills to include in a sports marketing cover letter:

  • Analytical thinking
  • Creativity
  • Writing and communication
  • Problem-solving
  • Time management

💡 Also include managerial skills.

What about a generalized list of skills necessary for marketing manager cover letters? We’ve got you covered.

  • Communication skills
  • Leadership skills
  • Attention to detail
  • Organizational skills
  • Project management skills
  • Collaboration
  • Networking
  • Adaptability
  • Sales skills
  • Critical thinking

💡 Know the company.

Job application letters for marketing managers are a key indication to hiring managers of whether you’ve actually done your research. Therefore it pays to know your target audience. Learn more about the company you’re applying to in order to better understand how you can link your skills to their goals and services. 

It’s also helpful to mention newly released products or services and to comment on what you might do differently if you were a part of its marketing campaign.

💡 Quantify your experiences and achievements.

It’s all well and good saying you did something, but nothing’s ever truly impressive until it’s backed up with facts (numbers). So make sure that your job application letter for marketing manager quantifies your achievements to show that you’re results-driven and can positively contribute to the company’s marketing department.

TIP on how to write a cover letter for marketing manager with no experience:

Focus on linking yourself to the job role. Was there a project in university that demonstrates your excellent leadership and teamwork skills, matching the job requirements? Do you have an interest in the company you’re applying to? Make sure to highlight what you have, not what you lack.

Like any other cover letter, you’re likely to write for a job application, marketing manager cover letters are your chance to show employers who you are. Don’t forget all the easy stuff like personalizing your header, introduction, and closing statements.

What really makes a job application letter for marketing managers stand out, aside from all the basic stuff, is a clear link between you and the requirements for that job position. So make sure to quantify your achievements and explicitly relate them to what you will bring to the role.

And, like all essays you’ve ever handed in, don’t forget to proofread your cover letter. This is the first impression before your interview, after all.

🔑 Key Takeaways:

Like any other cover letter you’re likely to write for a job application, marketing manager cover letters are your chance to show employers who you are. Don’t forget all the easy stuff like personalizing your header, introduction, and closing statements. What really makes a job application letter for marketing managers stand out, aside from all the basic stuff, is a clear link between you and the requirements for that job position.

So make sure to quantify your achievements and explicitly relate them to what you will bring to the role. And, like all essays you’ve ever handed in, don’t forget to proofread your cover letter. This is the first impression before your interview, after all.

With CakeResume, you can easily create a resume online, free download your resume’s PDF formats, and utilize ATS-compliant templates to create a resume. Land your dream job, create your resume online (free download) now!

--- Originally written by Eva O’Mara ---

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