As a marketing manager, you need to know how to promote a business and its products. You need to communicate with customers with different marketing materials and stand out from the competition.
It is essentially the same when it comes to job search: you need to market yourself by communicating with HRs. And the first and most important communication tool is a strong marketing manager resume that stands out from the crowd. Learn how to prove your marketing skills by building a job-winning resume.
💡 Tips: Before you move on, pay attention to the job post: does the application require a CV or a resume? Make sure you are working on the right document.
The perfect resume format for marketing managers shows the best of your skills and experience. Besides the most common chronological (or reverse-chronological) format, there are also functional, hybrid, and targeted formats. Learn more about the 4 Popular Types of Marketing Manager Resume Formats to see if they are suitable for you.
If this is your first time writing a marketing manager resume, make sure you take the time to do some research. What keywords are marketing managers using? What kinds of design are preferred? Make use of online resources to find inspiration.
Here is the opportunity for you to stand out from the crowd. Read carefully through the job requirements and speak directly to them by including experiences and skills that are relevant to the marketing manager position.
While many companies consider cover letters as optional, having them ready showcases your motivation and passion. A strong cover letter for marketing manager positions shares why you want the job and why you are a great fit.
A marketing manager is often responsible for written communication, and grammar errors and typos in your resume show that you are not careful with your work. Make sure your marketing manager resume is typo-free by proofreading it again and again.
Start off your resume with the most crucial information about yourself, including:
It is also recommended to include a link to your LinkedIn profile on your marketing manager resume. Do not include private details such as gender, age, marital status, or social security number.
📝 Note: Make sure your contact information is accurate! You wouldn’t want to miss a job opportunity because HRs are unable to reach you.
A resume title or a resume headline explains who you are in a single-line phrase. It marks the first impression of you as a marketing manager job candidate, so remember to keep it brief, concise, and relevant to the job you’re applying for.
Examples of Marketing Manager Resume Headline:
Resumes are fairly long to read, and a resume summary/objective determines whether yours is worth taking the time - yes, that’s how important it is.
A good marketing manager resume summary acts as a trailer by highlighting your past experience and marketing skills in 2-3 sentences. Make sure to include your most significant achievements and some keywords mentioned in the job post.
If you have limited marketing experience, you might want to write a marketing manager resume objective, which focuses on your career goals and passion instead of experience.
Examples of Marketing Manager Resume Summary:
Examples of Marketing Manager Resume Objective:
📝 Note: Whether you choose to write a resume summary or a resume objective, remember to make it short, concise, professional, and tailored to the position.
It is crucial to show that your skills match the position. Make sure you look through the job requirement and description to learn what skills are needed and preferred. Whether it’s technical skills or soft skills, remember to speak directly to the position and feel free to explain your skill level. It is also recommended to expand your bullet points into sentences describing your experience with the area.
Examples of marketing manager skills for resume:
Work experience takes up the most space in a marketing manager resume. It is where recruiters really get to know you and your experience.
A solid work experience section includes:
Examples of Marketing Manager Work Experience:
Digital Marketing Manager, STAR Corp. London, Jan 2019 - present
The education section for a marketing manager resume can be simple and brief if you have graduated more than 5 years ago. Simply include the following information about your highest degree:
💡 If you are a recent graduate with limited work experience, it’s better to include more details such as GPA, minors, relevant coursework, honors, and awards, or extracurricular activities.
To make your marketing manager resume stand out from the crowd, you can include more than the basics. Are you a certified Google Ad practitioner? Have you received an award for your work performance? While those are not required, they definitely show off your skills and accomplishments.
Common certifications for marketing managers:
Examples of Awards for Marketing Managers:
6 Tips for writing a senior marketing manager resume:
#Tip 1: Customize your marketing manager resume.
Each marketing manager job has slight differences. Take the time to make some tweaks according to the job description and requirements.
#Tip 2: Use keywords from the job description.
For example, some companies might use the phrase “online marketing” while others use “digital marketing”. Make sure you’re using the matching words so that recruiters can find your resume as a fit.
#Tip 3: Quantify work results.
A strong marketing experience description includes both your actions and the results you contributed to the company, such as revenue growth or traffic growth.
💡 Tips: If you have numbers available, make sure you highlight them to prove your work value.
#Tip 4: Use an ATS-friendly marketing manager resume layout.
Recruiters now often use applicant tracking systems (ATS) to scan resumes before reading them. Avoid multiple-column layout, tables, and charts since they cannot be recognized by ATS.
#Tip 5: Adopt resume action words (verbs).
Action words can describe your past experience concisely and proactively. Find a verb that suits your role from this list.
#Tip 6: Make yourself unique.
A good marketing campaign differentiates the product from other competitors. As a marketing manager, you also need to differentiate yourself from other job candidates.
What makes you different?
What’s something you have that can make recruiters remember you?
Try adding a little personality to your marketing manager resume.
While cover letters are often optional for a job application for marketing managers, it is always a great idea to let recruiters know more about you.
Here’s what you can include in a marketing manager cover letter:
Digital Marketing Manager specialized in Social Media and Google Ads
Goal-driven marketing manager with 5 years of experience in the tech industry. Proven success in boosting social media exposure and engagement by 45% in three quarters while leading a team of 6. Seeking to leverage strong creative and analytic marketing skills in a dynamic digital environment.
Digital Marketing Manager / ABC Inc.
Nov 2018 - Present
Growth Marketing Analyst / SABA Corp.
Mar 2016 - Sep 2018
CakeResume provides the right marketing manager resume templates & formats for marketing managers to showcase their skills and experiences. Sign up to create the best marketing manager resume Now!
--- Originally written by Ashley Lee ---