Marketing Manager Resume: Examples & Writing Guide
You'll learn:
As a marketing manager, you need to know how to promote a business and its products. You need to communicate with customers with different marketing materials and stand out from the competition.
It is essentially the same when it comes to job search: you need to market yourself by communicating with HRs. And the first and most important communication tool is a strong marketing manager resume that stands out from the crowd. Learn how to prove your marketing skills by building a job-winning resume.
How to Write a Resume for a Marketing Manager Position?
Step 1: Understand the differences between a marketing manager CV and a marketing manager resume.
- CV stands for “Curriculum Vitae”. A marketing manager CV is a detailed document about an applicant’s professional life, required mostly in academia or science fields. It often lasts more than 2 pages.
- A marketing manager resume, on the other hand, usually contains only information relevant to the job. The common length of a marketing manager resume is 1-2 pages.
💡 Tips: Before you move on, pay attention to the job post: does the application require a CV or a resume? Make sure you are working on the right document.
Step 2: Choose the right marketing manager resume format.
The perfect resume format for marketing managers shows the best of your skills and experience. Besides the most common chronological (or reverse-chronological) format, there are also functional, hybrid, and targeted formats. Learn more about the 4 Popular Types of Marketing Manager Resume Formats to see if they are suitable for you.
Step 3: Learn from marketing manager resume templates and examples.
If this is your first time writing a marketing manager resume, make sure you take the time to do some research. What keywords are marketing managers using? What kinds of design are preferred? Make use of online resources to find inspiration.
Step 4: Tailor your marketing manager resume for the position.
Here is the opportunity for you to stand out from the crowd. Read carefully through the job requirements and speak directly to them by including experiences and skills that are relevant to the marketing manager position.
Step 5: Craft a sincere marketing manager cover letter.
While many companies consider cover letters as optional, having them ready showcases your motivation and passion. A strong cover letter for marketing manager positions shares why you want the job and why you are a great fit.
Step 6: Proofread.
A marketing manager is often responsible for written communication, and grammar errors and typos in your resume show that you are not careful with your work. Make sure your marketing manager resume is typo-free by proofreading it again and again.
What is on a Marketing Manager Resume?
1. Resume Profile (Personal Information)
Start off your resume with the most crucial information about yourself, including:
- Full name
- Phone number
- Professional Title
- Location, such as city and state
It is also recommended to include a link to your LinkedIn profile on your marketing manager resume. Do not include private details such as gender, age, marital status, or social security number.
📝 Note: Make sure your contact information is accurate! You wouldn’t want to miss a job opportunity because HRs are unable to reach you.
2. Resume Title/Headline
A resume title or a resume headline explains who you are in a single-line phrase. It marks the first impression of you as a marketing manager job candidate, so remember to keep it brief, concise, and relevant to the job you’re applying for.
Examples of Marketing Manager Resume Headline:
- Data-driven Marketing Specialist proficient in digital marketing analytics
- Passionate Marketing Manager with 3-year experience in social media marketing
- Product Marketing Manager specialized in new product launches
3. Resume Summary or Resume Objective
Resumes are fairly long to read, and a resume summary/objective determines whether yours is worth taking the time - yes, that’s how important it is.
A good marketing manager resume summary acts as a trailer by highlighting your past experience and marketing skills in 2-3 sentences. Make sure to include your most significant achievements and some keywords mentioned in the job post.
If you have limited marketing experience, you might want to write a marketing manager resume objective, which focuses on your career goals and passion instead of experience.
Examples of Marketing Manager Resume Summary:
- Goal-oriented marketing manager with 3+ years of experience in digital marketing. Managed a 6-month social media campaign that boosted likes by 34% and engagement by 74%. Proven proficiency in Facebook Ad management, Google Analytics, Google Ads, and email marketing.
- Strategic marketing manager experienced in brand communication and event marketing for international FMCG brands. Led a team of 6 to launch a brand event that attracted 2000+ attendees and successfully boosted media exposure.
Examples of Marketing Manager Resume Objective:
- Storyteller passionate about marketing communication for tech brands. Eager to apply copywriting and designing skills in a fast-paced environment.
- Aspiring marketing professional with strong listening and presentation skills. Looking forward to obtaining practical marketing experience from a well-recognized company such as AAA Company.
📝 Note: Whether you choose to write a resume summary or a resume objective, remember to make it short, concise, professional, and tailored to the position.
4. Marketing Manager Skills for Resumes
It is crucial to show that your skills match the position. Make sure you look through the job requirement and description to learn what skills are needed and preferred. Whether it’s technical skills or soft skills, remember to speak directly to the position and feel free to explain your skill level. It is also recommended to expand your bullet points into sentences describing your experience with the area.
Examples of marketing manager skills for resume:
- Social Media Management: Grew fan page engagement by 46% in 3 months
- SEO (basic): Attracted 20k extra traffic to the website in 4 months
- Google Analytics (intermediate)
- Public Relations
- Adobe Photoshop (advanced)
- Oral & written communication
- Problem-solving
- Storytelling
5. Work Experience
Work experience takes up the most space in a marketing manager resume. It is where recruiters really get to know you and your experience.
A solid work experience section includes:
- Job titles
- Company names
- Start and end dates
- Location
- Brief descriptions of job responsibilities and achievements
Examples of Marketing Manager Work Experience:
Digital Marketing Manager, STAR Corp. London, Jan 2019 - present
- Effectively managed cross-channel digital marketing campaigns including social media (Facebook & Instagram), website analytics, and email marketing.
- Designed social media campaigns that increased Instagram followers by 28% and boosted Facebook audience conversion rate by 56%.
- Created content marketing campaigns that led to a 21% growth in website unique visitors and a 10% growth in revenue.
6. Education
The education section for a marketing manager resume can be simple and brief if you have graduated more than 5 years ago. Simply include the following information about your highest degree:
- Name of school
- Degree and major
- Year of graduation
- Location
💡 If you are a recent graduate with limited work experience, it’s better to include more details such as GPA, minors, relevant coursework, honors, and awards, or extracurricular activities.
7. Additional Information: Marketing Certifications & Awards
To make your marketing manager resume stand out from the crowd, you can include more than the basics. Are you a certified Google Ad practitioner? Have you received an award for your work performance? While those are not required, they definitely show off your skills and accomplishments.
Common certifications for marketing managers:
- Google Analytics Individual Qualification
- Google Ads Certification
- Hubspot Inbound
- HubSpot Email Marketing Certification
- Facebook Blueprint
Examples of Awards for Marketing Managers:
- Employee of the month, Sep. 2020
- Best Advertising Campaign, Jan. 2021
Tips for Writing a Senior Marketing Manager Resume
6 Tips for writing a senior marketing manager resume:
#Tip 1: Customize your marketing manager resume.
Each marketing manager job has slight differences. Take the time to make some tweaks according to the job description and requirements.
#Tip 2: Use keywords from the job description.
For example, some companies might use the phrase “online marketing” while others use “digital marketing”. Make sure you’re using the matching words so that recruiters can find your resume as a fit.
#Tip 3: Quantify work results.
A strong marketing experience description includes both your actions and the results you contributed to the company, such as revenue growth or traffic growth.
💡 Tips: If you have numbers available, make sure you highlight them to prove your work value.
#Tip 4: Use an ATS-friendly marketing manager resume layout.
Recruiters now often use applicant tracking systems (ATS) to scan resumes before reading them. Avoid multiple-column layout, tables, and charts since they cannot be recognized by ATS.
#Tip 5: Adopt resume action words (verbs).
Action words can describe your past experience concisely and proactively. Find a verb that suits your role from this list.
#Tip 6: Make yourself unique.
A good marketing campaign differentiates the product from other competitors. As a marketing manager, you also need to differentiate yourself from other job candidates.
What makes you different?
What’s something you have that can make recruiters remember you?
Try adding a little personality to your marketing manager resume.
How to Write a Cover Letter for Marketing Managers?
While cover letters are often optional for a job application for marketing managers, it is always a great idea to let recruiters know more about you.
Here’s what you can include in a marketing manager cover letter:
- If your cover letter is a separate document from your marketing manager resume, remember to include your contact information such as name, email, and phone number.
- Start with a sincere greeting and state what position this cover letter is aiming for.
- Motivation is the key element for a marketing manager cover letter. Explain with passion why you are eager to join this company as their marketing manager. This is a great place to show that you did your research about the industry, the company, and their products.
- Highlight why you are qualified. While your resume lists all your professional experience, here you can write a quick summary or pick 1-2 experiences and give more details.
- Remember to write a short but polite closing to thank them for their time.
Marketing Manager Resume Example
(Text Format)
Audrey Jenson
Digital Marketing Manager specialized in Social Media and Google Ads
(+1) 000-2123
[email protected]
linkedin.com/in/audreyjenson
Summary
Goal-driven marketing manager with 5 years of experience in the tech industry. Proven success in boosting social media exposure and engagement by 45% in three quarters while leading a team of 6. Seeking to leverage strong creative and analytic marketing skills in a dynamic digital environment.
Work Experience
Digital Marketing Manager / ABC Inc.
Nov 2018 - Present
- Managed multiple social media and web content marketing campaigns, exceeding annual goals including follower growth, engagement growth, and traffic growth by at least 15%
- Leveraged analytic tools with strategic planning and increased conversion rate by 24%, contributing to $32k revenue growth
- Awarded best team of 2019 by effectively leading and managing the marketing team
Growth Marketing Analyst / SABA Corp.
Mar 2016 - Sep 2018
- Designed and launched 6 paid social media campaigns which increased fan page likes by 20%
- Executed multiple Google Ads campaigns, boosting web traffic by 10% in a quarter
- Developed social media community standards and style guide, which effectively improved bounce rate and teamwork efficiency
Skills
- Google Ads
- Google Analytics
- Facebook fan page management
- Facebook Ads
- Adobe Photoshop
- Market Research
- Social Media Marketing
- Content Marketing
- Project Management
- Leadership & Teamwork
Education
- Bachelor’s Degree in Business Administration, Northeastern University, Boston
2011 - 2015
GPA 3.8, Awarded Dean’s list twice
CakeResume provides the right marketing manager resume templates & formats for marketing managers to showcase their skills and experiences. Sign up to create the best marketing manager resume Now!
--- Originally written by Ashley Lee ---
With the intention of helping job seekers to fully display their value, CakeResume creates an accessible free resume/CV/biodata builder, for users to build highly-customized resumes. Having a compelling resume is just like a piece of cake!
