Sales Executive Resume Examples [+Templates & Formats]

Created by CakeResume

Sales executives play a vital role in a company’s business. Individuals in this field are primarily responsible for setting sales goals and devising effective strategies to achieve them. Therefore, we can say that this position serve as the bridge that connects the company’s product or services to their target audience.

In addition to working closely with the sales team, the sales executive also collaborates with other departments to execute the strategy that has been set. This cross-departmental collaboration focuses on targets that can be either business-to-consumer (B2C) or business-to-business (B2B).

Creating an outstanding resume is the first step in launching your career in this field. Hence, we have gathered valuable information about sales executive resume examples and templates you need to know. Take a look now!

How to Write a Sales Executive Resume?

As mentioned before, writing a sales executive resume requires specific strategies, including organizing each section effectively, placing keywords appropriately, and maintaining a professional tone of writing. Think of your sales executive resume as a communication tool between you and the hiring team. A well-written resume demonstrates how your work, showcases your strengths and highlights the skills that will be valuable to the company you are applying to.

Personal Information

This section includes personal data that will help the recruiting team to gain a better understanding of you and make it easier for them to contact you, especially in case of an emergency.


  • Full name = Avoid including nicknames as they can create an unprofessional impression.
  • Professional email address = To maintain a clear distinction between your personal and non-personal interests, it is a good idea to have a separate email address dedicated to work.
  • Phone number = Consider associating your phone number with messaging apps to facilitate communication for hiring temas when contacting you.
  • LinkedIn = This is a platform where you can establish your professional brand, share work-related activities, and make valuable connections. Hiring teams also utilize LinkedIn to review candidates’ track records.
  • Headline = Include your job title from previous companies, such as ‘Sales Executive’, ‘Sales Manager’, or ‘Sales Representative’. Exceptions can be made if your previous job is unrelated to the position you are applying for.

The Please DON'T DO This List

  • Unless explicitly asked by the company, there is no need to include your salary from the previous company on the resume. Discussion about salary typically arises after passing the interview stage.
  • It is unnecessary to include information that could be subject to discrimination or bias, such as gender, sexual orientation, age, or marital status. Focus on demonstrating your competence as a candidate, regardless of your identity.
  • Avoid entering sensitive information such as insurance numbers, account numbers, or identification numbers if you are unsure whether or not you have been accepted for work.

Well, listing social media accounts on your sales executive resume is optional. If you believe it can provide value to the hiring team, there’s no problem including them. However, it will be better to keep your personal life accounts from any work-related accounts.

Summary/Resume Headline

A summary or headline is a concise statement that outlines your career path, skills, background, and past work accomplishments. This is the first section that the hiring team reads, providing them with a quick sense of how well you align with the company’s requirements.

Here are some examples of sales executive resume summaries:

  • A highly skilled Sales Executive with 4 years of experience in the retail industry. Demonstrated success in implementing strategies from 2022 to 2024, leading to a remarkable 54% growth in profits.
  • Experienced Sales Executive with 10 years in the insurance industry, demonstrating success in leading negotiations with key clients to secure long-term contracts. Resulted in a significant 25% in contract renewal rates. Seeking a position as Head of Sales in Bloomsbury.
  • Highly motivated and communicative fresh graduate with a degree in Business Administration from Gadjah Mada University, achieving a GPA of 3.8. Seeking a position as a Junior Sales Executive at Adobe. Proficient in operating research tools for market analysis.

Career Objectives

There is indeed a clear distinction between career goals and a resume summary, despite both providing a brief description of yourself.  The objective section in a resume highlights your career goals and emphasizes how your skills align with the company’s requirements. Today, not many candidates include career objectives in their resumes. However, career objectives can be particularly useful for those who are looking to change career paths.

Here are some examples of sales executive resume objectives:

  • Aim to join a Sales Executive team in a company that offers a positive work environment and a stable future, leveraging my strong analytical and communicative skills.
  • Seeking opportunities as a junior Sales Executive in the retail industry, leveraging my 3 years of experience in managing personal online stores, particularly in the fashion sector.

Skills on Resume

  • Negotiating = This ability is crucial for reducing conflict, building trust, and fostering cooperation.
  • Customer service = A sales executive is responsible for offering exceptional service to customers or clients, helping them with inquiries, and resolving any issues they may have regarding the services or products.
  • Communication = Having a good communication style is essential, especially since a sales executive must work with multiple parties.
  • Active listening = The key to gaining loyal customers and clients is to listen carefully to their suggestions, criticisms, and requests.
  • Adaptability = Sales executives interact with diverse parties from various backgrounds, and the ability to adapt quickly facilitates navigating the evolving environment more smoothly.
  • Problem-solving = Sometimes customers or clients have unexpected problems, and the sales executive needs to be able to find the best solution for all parties.
  • Business knowledge = The company's business system is a basic knowledge that must be mastered, this will make it easier for sales executives to determine strategies.
  • Collaboration = The ability to collaborate is just as important because sales executives need to work with other departments to achieve their goals.
  • Data analysis and research tools = One of the primary responsibilities of a sales executive is to conduct market and target analysis, utilizing research tools to gather relevant insights.

Working Experience

The work experience section of your sales executive resume is often regarded as the centerpiece, as it showcases your professional journey, responsibility, and accomplishments. The information you should include in this section consists of the company name, location, job title, dates of employment, job descriptions, and most importantly, your contribution towards achieving goals.

So how do you get your work experience to be a true reflection of your work skills?

  • Utilize action verbs to emphasize your work and accomplishments, as they convey confidence and make a strong impression.
  • List the tangible results or impact you have made on the previous company through your work. Attempt to include measurements or statistics that provide evidence to the hiring team regarding your contributions.
  • Don't forget to include keywords, especially for your most recent work experience.

Instead of Doing This

Sales Executive
Bloomsbury, UK
May 2021 - Apr 2024

  • Developed and implemented a new customer service system
  • Conducted daily negotiations with major clients
  • Collaborated with other departments to implement sales strategies

Do This

Sales Executive
Bloomsbury, UK
May 2021 - Apr 2024

  • Developed and implemented a new customer service system, resulting in a 98% increase in customer satisfaction.
  • Pitched and negotiated company products to key clients, leading to a sales increase of up to 27%.
  • Successfully collaborated with other departments to develop a sales strategy of 2022-2024.

If you have never worked before, you can change the work experience section to the internship section. But if you have worked as a freelance before, you can change it to the project section. Remember to maintain chronological order, starting with the most recent entry.


When constructing a sales executive resume, the education section is often considered optional. Here are the explanations:

  • Educational history holds significance, particularly for recent graduates or individuals without work experience. Hiring teams often review the alumni network and ensure the university’s curriculum aligns with the company’s needs. Additionally, some companies have a specific minimum GPA standard as an entry-level requirement. 
  • However, for senior-level positions, including school history becomes less relevant as recruiters place greater emphasis on work experience. Mid-level and senior-level candidate often receive letters of recommendation that highlight their achievements at previous companies. These recommendations hold more value in the eyes of HR.

Other Section

  • Award = Not all awards you receive are appropriate for inclusion on a resume. Make sure the list of awards is relevant to your skills on the job.
  • Certification = Certification is an indication that your skills are professionally recognized. It is advisable to select a certificate issued by a reputable and credible organization.
  • Course = Including a list of the courses you are taking can be beneficial if:
    • You have a career gap and are taking courses to enhance your knowledge during periods of unemployment.
    • You are a recent graduate seeking to deepen your knowledge and advance your career.
    • You are currently attempting to transition into a new career.

Just like the work experience section, remember to list the awards/certifications/courses you have received in chronological order in your sales executive resume.

What to put on a resume for a sales executive job?

In every application season, a curious “migration” occurs; hundreds of new applicants from around the city or even the world flock to the dream-companies for their new job openings. 

To be just slightly ahead of the pack, one should answer clearly in their sales executive resume: why them, and why you?  

Here we unravel the secrets of writing a successful sales executive resume (what exactly should one put on their resume?) followed by some sales executive resume examples.

1. Personal Information on Resume

✅ The MUST-HAVE List: 

  • The candidate’s full name: introduce yourself professionally. Nickname is highly prohibited. 
  • Phone Number and Email address: let the others know how to contact you. 
  • Headline: show glimpses of your professional identity. 
  • Address: matters if you are working as a remote or international employee.

⛔ The Please DON'T DO This List:

  • Putting your current or expected salary is a sign of disrespect. 
  • Insurance numbers are not needed for the interview process unless specifically asked for it. 
  • Personal information prone to discrimination is discouraged.
    (yes we ARE living in the 21st century, but do not provide info around sexual orientation, age, marital status, etc).

2. Resume Headline

  • Definition: A title (10 words max.) that emphasizes a candidate’s strength or experience.
  • The Cards Up your Sleeves: 
    Craft the headline specifically for the position. Look up sales executive skills and qualities for resume (also mentioned in later paragraphs) and mark some parallels on your own.

Sales Resume Headline for Sales Executive:

  • Sales VP specialized in India’s merchandise industry
  • Senior Sales Executives that exceed sales goal by 20% last year

3. Professional Summary & Career Objective for Sales Executive

  • Definition:
    • Sales executive resume summary highlights one’s professional achievement. 
    • Sales executive resume objectives speak of one’s career vision and goal. 
  • The Cards Up your Sleeves:
    The length of the summary or objective should be around two to four sentences at most. 

If you're writing a sales VP resume, it’s best to offer a summary rather than an objective, as the latter only paints a vague vision that offers no concrete details and proof.

Sample Summaries from Sales Executive Resume in India:

  • Media Senior Sales Executive with a record-setting sales history that exceeded metrics by 33%.
  • Data-driven Sales Executive with 12+ years of experience in the retail industry.

4. Must-Have Sales Executive Skills on Resume

  • Definition: the candidates’ expertise and ability (only mention those related to the professional requirement of sales executives)
  • The Cards Up your Sleeves: 
    • It is highly possible during recruitment that the company will provide a list of “preferred qualities” or “requirements.” Keep in mind to match up your own skill sets with that list, add extra fuel for your profile, and show you’re their perfect match. 
    • No progress bar or spider skill analysis.

Sales Executive Skills and Qualities Samples for Resume:

Hard Skills

  • Account Development  
  • Creative Marketing Initiatives 
  • Strategic Planning, Forecasting, and Executions
  • Go-To-Market Plans and Growth Strategies 
  • Data-driven Product Positioning and Consumer Insights
  • Tools: Hubspot & Salesforce

Soft Skills

  • Staff Training and Mentorship 
  • Team Building
  • Persuasive Speaking  
  • Interpersonal and Negotiation Skills

5. Work Experience on Sales Executive Resume

Craft and maintain personal brands through positioning yourself and showcasing the “right” and relevant experiences. 

  • Definition: accomplishments and duties in past career positions. 
  • The Cards Up your Sleeves: 
    • Include the Company/Organization name, the title of the position, start and end dates of the corresponding employment, and data-oriented results
    • Avoid writing an autobiography. Data will be precise and friendly.

Examples from Senior Sales Executive Resume

Erickson, lnc. - Sales Executive                                                 

  • Managed regional sales for both digital and in-store markets. Continuously surpassed annual quota by an average of 14% over the past 3 years. 
  • Developed and executed new marketing strategies that drive up sales by 21% in 2019.
  • Provided staff and product training year-round.

💡 Tips: If you’re working on a resume for sales executive freshers (those who have not been in the position), showcasing related experience in senior roles or president leadership will be a plus in application.

6. Education Information

  • Definition: information regarding candidates’ educational background
  • The Cards Up your Sleeves: 
    • Bachelor/Master/Doctoral Degree +Major, School, Year of Graduation (or expected year) 
    • Honor List, Extracurricular Activities or Clubs, GPA

Educational Information from Senior Sales Executive Resume Samples:

  • Bachelor of Business Administration, Finance. University of California, Davis.  
  • Bachelor of Arts degree in International Relations, Stanford University, Stanford, CA
    Expected graduation in 2022.
    GPA - 3.7/4.0

7. Additional Information Relevant to Sales Executive Resume

Depending on the company or industry culture, it’s also suitable to mention one’s hobbies and interests. Some companies value individuality and prefer candidates with more vibrant and vivid lives. However, it may not apply to all positions and companies. It’s crucial to conduct more research before actually writing the resumes.

Additional Information for  Senior Sales Executive Resume:

  • Vice President / Philanthropy Chair—Delta Sigma Pi, Harvard University
  • Interest: photography, movies (interstellar always make me cry buckets), and more! 
  • Demonstrated 5+ experience in the media sales industry.

Tips for writing the best sales executive resume

While mulling the resume, some cards up to the sleeves may make your life better!

1. Tailor your resume.

As said a million times, although the company may not be your destiny, still remember to reach for it and tailor your sales executive resume specifically for the company. It helps! Really! 

2. Use keywords.

Follow the trail blaze by the former intellects. The recruitment board has announced all the sales executive skills and qualities you need for your resume. Markdown those keywords that fit with your own profile and skill-sets. 

3. Use data & numbers.

Data-oriented results highlight your achievements and duties as clearly as crystal. Vague words are not preferred due to the high potential to fluff it up with nonsense. 

4. ATS-friendly resume format is a must.

No one wants their application to be thrown into the unseen bin of the recruiting system. While checking out sales executive resume templates, be sure they apply to your role and are ATS-friendly (usually, avoid those with fabulous design and vibrant colors). 

5. Use action verbs.

Action verb highlights one’s initiative and willingness to take on responsibilities. 

6.  Optimize your LinkedIn profile.

Recently, social media presence can also be a plus for this digital-connected world. Linkedin can be the place to start, as it is the aggregator of professional connections nowadays. A well-maintained professional profile on Linkedin will give credit to your personal brand -- which is what matters the most as a sales executive.

How to write a cover letter for a sales executive position?

Don’t lose your vim here! An effective sales executive cover letter can become the exact glow up one needed.

Cover Letter is a job application letter for sales executive, briefly discuss why a candidate is interested in and suitable for the position.

Cover Letter for a Sales Executive Writing Guide:

  • Greeting to start a friendly and respectful conversation with the recruiters or team. 
  • Why them? Candidly talk about your interest in the company and what draws you to the sales executive position. 
  • Time to tone up your rhetoric. Tell the company why you are THE candidate for their job opening. What new ideas, insights, and skills can you bring to the table? 
  • Mild but Catchy closing. Don’t portray yourself as an arrogant person, but be sure to leave a good impression with warm closings.

🔍 Sample application letters for sales executive positions can be found at CakeResume’s blog. Scout for successful samples and make it your own. ➡ The Cover Letter to Land Your Dream Job:5 Basic Paragraphs & 10 Tips (Free Templates)

Sales Executive Resume Sample

Johnny Warner

Sales VP at 17Media

(+1) 123-11111
[email protected]

Professional Summary

Record-setting Sales Executive with 8+ years demonstrated history in media sales. Successfully penetrate new markets and accelerate top and bottom-line revenue growth by 41% over years.


  • Revenue Growth
  • Negotiation Skills
  • Analytical Problem Solving
  • Proficient in SQL and Python
  • Public Speaking and Presentation
  • Customer Insights and User Research
  • Go-To-Market Plan and Lead Strategy
  • Account Development and Management

Work Experience

17 Media | Sales VP
September 2010 – Present

  • Accelerated revenue growth by 8% in the two quarters. Landed key contract with Pepsi for its 2021 media outlet, successfully presented and completed the company's sale. 
  • Led team of 30 employees in multiple cities across Northern states. Increase market share by 12%.

Market+, iNCTerritory Senior Sales Associate
September 2008 - July 2010

  • Ranked #1 in the company for new sales, exceeded sales metric by $6 million.
  • Managed and trained Evanston salesforce of 12 employees in the Chicago region. 
  • Monitored market conditions and adjusted marketing initiatives to address market development.


2017, BSBA in Accounting
Kellogg School of Management, Northwestern University, Evanstro

Additional Information

  • Languages: English, French, and Mandarin.
  • Founder and composer of the jazz band ROCK
  • Enjoy competitive skiing, debate, and traveling.

--- Originally written by Julia Chu ---

Resume Builder

Build your resume only in minutes!

More Articles you might be interested in

Latest relevant articles

What to Write in an Email When Sending a Resume [+ Examples & Tips]

Looking for guidance on writing an effective email to send resume? Discover expert tips and email examples to maximize your chances of landing that dream job!