SEO Resume Examples (Advanced Resume & Cover Letter Tips)

seo resume example
Created by CakeResume

SEO (Search Engine Optimization) professionals analyze and execute website content to achieve better positioning in search engines. Companies pursuing SEO goals have the objective of maximizing traffic to their website while keeping their online content in good form in order to drive the demand for their products or services.

With many positions in the field of search engine optimization, it is vital to know how to make an SEO resume that will get you the dream job. This guide in writing an SEO resume will help you in all ways to rank you up in your ongoing job hunt.

6 Steps for Writing an Winning SEO Resume

Step 1: Understand the Differences between an SEO Resume and an SEO CV.

A standard resume and a Curriculum Vitae (CV) have some distinctions among them. The following part outlines the difference between an SEO resume and an SEO CV.

📌 SEO Resume

  • Purpose: To raise interest from recruiters to land the job position.
  • Content: Highlights of relevant skills and experience for a job.
  • Length: Between 1-2 pages.


  • Purpose: Demonstrate a thorough history of your life’s work and academic background.
  • Content: Thorough information about academic and professional history.
  • Length: No limit. An SEO specialist CV can be made of several pages.

In most parts of Australia, Asia, and North America, a CV for an SEO specialist is used for job vacancies in academic or research fields, while a standard SEO resume is a go-to choice for most job positions in the market.

Step 2: Search for Some SEO Resume Examples Online.

You will surely encounter interesting and appealing elements and you can adopt these aspects for your SEO specialist resume.

Step 3: Adjust Your SEO Resume for the Job Description.

There is no better way to make your resume for an SEO position than to make it a perfect match for the job listing.

Step 4: Choose a Proper SEO Resume Format.

There is no “one-size-fits-all” resume format for SEO professionals. Picking the correct format for a resume relies primarily on your background. The formats for an SEO resume are chronological, functional, combination, and targeted format.

Pro Tips ✨

  • Seasoned professionals writing an SEO resume with many years of experience can use a chronological format, as it emphasizes your work history.
  • For professionals making a resume for an entry-level SEO position, a functional format may be a good choice, as it displays skills based on experience acquired so far. A combination format, which uses elements from a chronological format and a functional format, is also recommended.

Step 5: Craft an SEO Cover Letter.

Your cover letter can explain how and why you are a good candidate for the job in a more personalized way.

Step 6: Proofread.

Thoroughly check for any mistakes committed in the SEO resume and leave out any irrelevant information.

Key Sections for Your SEO Resume

Those involved in search engine optimization practices can make a resume in no time. Nonetheless, it is important to see what each section in an SEO resume is all about. This part deals with each of them in order to understand how to make the best SEO specialist resume out there.

1. Resume Header (Contact Information)

This section in an SEO resume goes on top and it contains your basic information, such as your full name, phone number, email address, and a LinkedIn URL. A portfolio can be included too.

❌ Avoid including the following personal details in your SEO resume:

  • Religion
  • Marital Status
  • Social Security Number or ID
  • Salary

2. Resume Headline

A headline puts a strength upfront in an SEO resume and should not exceed 80 characters.

  • SEO Executive Resume Headline Example:
    “SEO Executive With 10 Years of Experience”
  • SEO Specialist Resume Headline Example:
    “SEO Specialist Who Exceed on SEO Link Building Goals By 50+ Per Month”

Learn more about what a resume headline/title is, and how to write a winning one!

3. Resume Summary

A resume summary in an SEO expert resume summarizes your past work experience and achievements, often used by SEO specialists with vast work history. It usually lasts around 3 sentences and is placed right underneath the profile and headline.

SEO Manager Resume Summary Example:

SEO manager with 6 years of experience involved in multiple SEO campaigns. Excellent communication skills with good points of view when presenting ideas to partners, executives, and customers. Experienced in instructing current trends and methods towards design, product, and development teams.

SEO Analyst Resume Summary Example:

SEO analyst with 4 years of experience implementing and managing key SEO performance metrics. Skilled in developing reports and alerting processes to ensure site content follows SEO best practices. Excellent in leading and mentoring marketers and content writers to use best practices for improving SEO KPIs.

4. Resume Objective

A resume objective is a short statement describing your career goals and how they align with the company. It is generally used in an entry-level SEO resume to tell recruiters your passion and how you can contribute to the organization. An SEO resume objective is ideal for freshers or career changers.

SEO Analyst Resume Objective Example:

SEO analyst specialized in optimizing websites for manufacturing companies. Possess the ability to conduct systematic reports on strategies. Looking for a position to oversee and improve the company’s SEO implementations and rankings.

Entry-level SEO Resume Objective Example:

Junior SEO analyst with 2 years experience in SEO and HTML/CSS. Excellent verbal and written communication skills when it comes to reporting findings and communicating with other departments. Seeking to dive deeper into consumer behavior and digital marketing and eager to improve Dyco’s online marketing campaigns.

5. Work Experience

For an SEO resume, each of your employments should have its own section, which would include the job title, name of the organization, dates of employment, duties and responsibilities, and awards or achievements (if any).

SEO Analyst Resume Work Experience Example:

SEO Analyst
Dyco Inc.

May 2015 - June 2018

  • Conducted keyword research and discovery for relevant keywords, and developed SEO recommendations based on analysis and findings.
  • Analyzed and developed paid content strategies for the editorial team, leading to a revenue increase of 31%.
  • Optimized organic website metrics by tracking, reporting, and using the latest analyzing practices.

6. Skills

Your SEO resume skills section is essential to land that interview you desire. For starters, having a combination of hard skills and soft skills a good approach when making your SEO resume.

List of popular skills for an SEO resume:

Hard Skills:

  • HTML
  • Google Analytics
  • Copywriting
  • Keyword Research
  • Web Designing

Soft Skills:

  • Leadership
  • Attention to Detail
  • Data-driven
  • Stress Management
  • Teamwork

7. Education

List the name of the university, degree obtained, and years of enrollment for each school you studied. If you’re a junior professional, you can also list your GPA, awards, or relevant courses you took during your study in your SEO resume.

Example of how education background looks in an SEO resume:

Bachelor’s Degree in Advertising
Villanova University

6 Advanced SEO Resume Tips to Stand Out

Implementing the following tips when writing an SEO resume will increase your chances of landing that position you aim for.

1. Tailor the SEO Resume to the Job Description.
Adjust your search optimization resume based on what employers seek in their job post.

2. Insert Keywords from the Job Description!
Just like the usual keyword research in SEO work, such keywords are presented in a job listing, so make sure your SEO resume uses relevant keywords from the job description.

3. Use Action Verbs.
Using action verbs in your SEO resume, especially under the work experience section portrays you as a candidate who can deliver and has a can-do attitude.

4. Quantify Results.
Achievements or work results with numbers such as increased web traffic, improved search ranking, or managed a certain amount of clients, show that you can get things done. Make sure to put these down in your SEO resume.

5. Choose an ATS-friendly Resume Layout.
Applicant Tracking System (ATS) is a software tool employers use to screen resumes. Resumes that are not ATS-friendly will not pass this stage, thus it won’t be taken into account. To avoid this, don’t use complex graphs or tables in an SEO resume. Stick to a simple, generic format (e.g. chronological format) and optimize the SEO resume by using keywords from the job position.

6. Add an Additional Resume Section.
If you have space in your SEO resume, you can add an extra section listing any relevant certificates or portfolios.

CakeResume provides the best SEO resume templates & examples for talents to demonstrate qualifications. Let us help you land the dream SEO job with a strong resume (free download)!

Writing an SEO Specialist Cover Letter

An SEO cover letter is composed of the following parts:

  • Contact Details
    This part includes your name, email address, and phone number. This is how recruiters can reach out to you once you submit your SEO cover letter.
  • Introduction
    Start by stating who you are and the position you are interested in. As an SEO specialist, your cover letter introduction should not be extensive. Briefly talk about your background and why you are a good fit for the job.
  • Motivation
    Make quick research about the company’s values and mission. This will help you talk about how you match with their standards and vision in your SEO cover letter. Moreover, demonstrate your intent and enthusiasm to be part of the team.
  • Qualifications
    To further demonstrate you are a good fit for the organization, talk about the skills you have obtained and your duties on past experiences. Make sure to keep it relevant based on the job requirements. 
  • Closing
    Restate you are a great candidate for the job role and mention you are eager to hear back from them once they have reviewed your SEO cover letter and resume.

SEO Resume Sample (Text Format)

Giorno Brando

SEO Analyst Who Increased Traffic By 40%

Mobile: +39 002-6419
Email: [email protected]

Professional Summary

SEO analyst with over 8 years of experience in producing SEO-optimized content and continuous improvement of strategic content. Experienced with monitoring metrics and content KPIs. Avid problem solver with strong communication skills and attention to detail.

Work Experience

SEO Analyst
Vexxo Company        

May 2015 - May 2020

  • Carried out analysis on competitors and current SEO developments, recognized future trends, and acted accordingly.
  • Monitored regular traffic analysis and KPIs.
  • Analyzed and developed short to long-term paid content strategies for the editorial team, leading to a revenue increase of 20%.

Junior SEO Analyst
Labro Company

Jan. 2012 - Apr. 2015

  • Worked closely with the editorial team and other departments to run content campaigns.
  • Optimized editorial workflows, which led to an increase of site traffic by 36%.
  • Created reports and analyzed results on a weekly basis.


Technical Skills:Personal Skills:
Social Media MarketingCritical Thinking
Link BuildingConflict Resolution
Google AnalyticsAdaptability
Keyword ResearchAttention to Detail
Content MarketingLeadership


Bachelor’s in Business
Northampton University
2007 - 2011

--- Originally written by José J. Rosales ---

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