Social Media Manager Resume Guide with Examples

social media manager resume example
Created by Cake

Social media jobs are more in-demand than ever, as nearly every brand needs an online platform to communicate with its customers. You, a social media manager, will be running the campaigns and attracting more and more customers.

Before that, you first need a social media manager resume to show that you understand social media marketing and have relevant skills, which include but not limited to:

  • Develop marketing plans and campaigns
  • Maintain the brand
  • Analyse social media strategies
  • Researching social media trends
  • Interacting with customers

Learn how to showcase your skills on a social media manager resume and get that job you want.

How to make a resume for a social media manager?

🖋 Step 1: Learn the differences between a CV and a resume.

Before you start crafting your social media manager resume, check whether the job asks for a CV or a resume. While they are both used to represent one’s professional experience, there are some crucial differences:


  • Used mostly in academia and scientific fields. 
  • Usually more than 2 pages.
  • Contains all experience with more details.
  • Follows a certain formal layout.


  • Used for general job-hunting.
  • Usually 1-2 pages.
  • Contains only relevant information.
  • Flexible with the format.

🖋 Step 2: Choose the right resume format.

The right resume format for you depends on your career experience. Usually, a chronological resume is the most straightforward option because it lists your most recent experience at the top. 

If you feel like a chronological resume doesn’t show the best of you, you can also consider functional, hybrid, or targeted formats. (Learn more about resume formats here.)

🖋 Step 3: Look up social media manager resume samples for reference.

If you don’t know where to begin, don’t hesitate to look for resume templates for social media managers first. 

See how others are presenting their social media skills and steal some good ideas. (Don’t steal their experience or plagiarize any content though. Always be honest.)

🖋 Step 4: Tailor your social media manager resume for the position.

Does the position value design skills or analytical skills more? Does the company favor creativity over execution? 

Each social media job has slightly different requirements. Remember to study the job requirement and description and make tweaks to your resume accordingly.

🖋 Step 5: Craft a social media manager cover letter.

Not all social media jobs require cover letters, but it’s always a great idea to let recruiters know more about you if you have the opportunity.

Cover letters for a social media manager are useful to highlight your qualifications and passion for the job.

🖋 Step 6: Proofread your resume.

Having typos or grammar errors in social media posts looks bad for a brand; similarly having them in your resume looks bad for you. Make sure your social media manager resume is typo-free by proofreading it carefully.

What should a social media manager resume look like?

Looking for resume templates for a social media manager job? Below is a comprehensive list of must-have sections on your social media manager resume.

1. Resume Profile (Personal Information)

Start your social media manager resume with basic information, including your full name, phone number, email address, and location. 

Make sure recruiters know how to reach you. If you have a website portfolio or a strong LinkedIn portfolio, include them in your resume profile too.

2. Resume Headline

A resume headline can be a simple job title or a title with a short phrase further describing your expertise. The key is to keep it short and concise.

Social media manager resume headline examples:

  • Goal-oriented Social Media Manager with 4+ Years' Experience
  • Social Media Director Specialized in NGOs and NPOs

3. Resume Summary

Resumes can be quite lengthy, which is why you should craft a social media manager resume summary. Summarize your top experience and skills into 2 to 3 sentences.

Social media manager resume summary examples:

  • 6+ years of social media management experience with proven success in community engagement and Facebook Ad optimization. Outstanding skills in content management, project management, and copywriting.
  • Creative social media manager with an MBA degree and a focus on the FMCG industry. Successfully achieved a 60% increase in page engagement and a 30% increase in ad conversion rate.

👍 Pro tip: Keep it short, concise, and relevant to the position.

4. Resume Objective

A resume objective or a career objective for a social media manager is usually for recent graduates or career changers who have less work experience in the field.

It places more emphasis on the candidate’s motivation and career goals, instead of experience and achievements.

Social media manager resume objective examples:

  • Marketing graduate with experience in social media marketing for student organizations. Skilled in copywriting and visual design, looking to drive social media growth and customer loyalty for international food brands.
  • Junior social media manager seeking to apply creativity and strategic problem-solving skills in a fast-paced working environment. A fast-learner with a great passion for brand communication and storytelling.

5. Skills

A list of relevant skills on your social media manager resume can quickly let recruiters know that you are a good match. 

Tips on including skills on the resume:

  • Prioritize the skills mentioned in the job requirements. 
  • Be concise and specific, for example, mention which social media platforms and tools are you most experienced in.

Example skills for a social media manager resume:

  • Social Media Management (Facebook, Instagram, Twitter, YouTube)
  • Facebook Ads
  • Google Ads
  • Sprout Social
  • Hootsuite
  • Basic Visual Design (Adobe Photoshop, Canva)
  • Copywriting
  • Basic Video Editing (Adobe Premiere, iMovie)
  • Market Research
  • Strategic Planning

6. Work Experience

Most people know how to use social media. So to get a social media manager job, you need to show that you know much more than that.

And the work experience section is where you can show your in-depth knowledge on social media and how much you’ve achieved with your social media skills.

First, list the basic information of each job:

  • Job title 
  • Company’s name
  • Start and end date of employment (month/year)
  • Your role and responsibilities

Here are a few tips for describing work experience on your resume for a social media manager job:

  • Specify the tools and social media platforms you used.
  • Be specific with responsibilities.
  • Use data to describe your achievements, such as follower growth and engagement growth.

Social media director resume work experience examples:

Social Media Director | DND News
Mar 2019 - Present

  • Manage and generate content for all social media channels, including Facebook, Twitter, Instagram, and LinkedIn.
  • Develop and execute social media strategies and campaigns.
  • Exceed paid social media advertising goals by 20% and increased Instagram engagement by 50%.

Brand Community Manager | Urban Sports
Feb 2016 - Feb 2019

  • Executed weekly brand marketing campaigns on Instagram and TikTok through ideation, editing, copywriting, and interaction with fans.
  • Achieved a stable 5-10% growth in followers per month for a year.

👍 Pro tip: Managing your own social media accounts can also count as experience as long as you can specify your achievements and learnings.

7. Education

You don’t need a certain degree to apply for a social media job, but educational background is considered a must-have on your social media manager resume. 

Include basic information of your education: 

  • Degree type
  • Major(s) & minor(s) 
  • Name & location of the school
  • Graduate year
  • GPA (optional)
  • Relevant courses (optional)

If you are a recent graduate and you participated in academic or extracurricular activities that are relevant to the social media manager job add a few extra details in the education section on your resume.

Education example for a social media manager resume:

Bachelor of Arts in Sociology | University of Toronto
2010 - 2014

  • Minor in Marketing Management
  • Chief Editor of UT Newspaper in 2013

8. Additional Information

Additional information, such as marketing certifications,  that shows you are the right fit for the social media manager job has a place on your resume too. 

A growing number of digital marketing certifications are available, including those for social media managers. 

While they are not a requirement for those jobs, having them on your social media manager resume shows that you have adequate knowledge of the field. 

Online digital marketing courses are also encouraged to add in your resume, especially if you don’t have a degree related to marketing and communication. 

Simply list the certification title, the name of the institution, and the date you obtained it.

Common social media marketing certifications:

  • Social Marketing Certification by Hootsuite
  • Google Ads certification by Google
  • Google Analytics certification by Google
  • Blueprint Certification by Facebook

Tips for writing the best social media marketing manager resume

Now that you have everything needed for a social media marketing manager resume, you should start optimizing it to make it shine.

✅ 1: Customize your resume for each job you apply for.

Do research on the desired company and position, and make tweaks to your social media manager resume accordingly. While you shouldn’t make up experience that you don’t have, you can put more emphasis on the most relevant one.

✅ 2: Use keywords from the job description.

A quick way to speak directly to the job is to use keywords from the job description and requirements. Try to use the exact words on your social media manager resume so that recruiters can quickly identify you as a matching candidate.

✅ 3: Quantify work results on your social media manager resume.

One of the cool things about social media is that they provide all the crucial data about your campaigns. Using exact numbers not only shows your performance more objectively but also means that you understand how to track performance with analytics.

✅ 4: Apply an ATS-friendly resume format.

Nowadays, many recruiters use ATS, a.k.a. applicant tracking systems, to help manage large numbers of resumes. Using AI algorithms, ATS sometimes have difficulty identifying tables, charts, and complicated columns.

If you’re not sure if an ATS will read your social media manager resume before a human does, try to avoid those formats.

✅ 5: Be creative.

It takes more than knowledge of social media tools to make a successful social media manager.

How do you make your posts stand out from all the information on people’s social media feeds?

Showcase a little bit of your creative personality on your social media manager resume. For example, include a preview of your Instagram account where you showcase your social media works. Or, add colors or design elements to catch the eye.

How to write a social media manager cover letter?

Social media manager cover letters usually allow more creativity and flexibility than resumes for a social media manager job. Make great use of them to showcase your copywriting and storytelling skills!

  1. Contact information:
    Make sure recruiters can reach you by including your name, email address, and phone number on your social media manager cover letter.
  2. Introduction:
    Your first paragraph can be a short introduction, including what position you’re applying for and what brought you to this position.
  3. Motivation:
    Cover letters for a social media manager are the best place to share why you are applying for this job. Why are you interested in the industry, the company, and this social media manager job? Let recruiters see your passion.
  4. Qualification:
    You can also talk briefly about your social media experience and why you think you are a great fit. While your social media manager resume already lists all related experience and achievements, here you can highlight the most relevant one and explain why that makes you qualified.
  5. Closing:
    Finally, end your social media manager cover letter with a polite thank you.

Social media manager resume sample

Tamara Jamil

Data-driven Social Media Manager with 4+ Years of Marketing Experience

(+1) 987-6543
[email protected]
London, UK

Resume Summary

Social Media Manager with M.S. in Marketing specializes in Facebook and Instagram management. Boosted Facebook Ad conversion rate by 35% and increased followers by 15% for a 1M brand account. Looking to contribute social media strategy and marketing analytics skills to an international tech company.


  • Facebook (Blueprint Certified)
  • Instagram
  • Hootsuite
  • Google Ads
  • Paid social media advertising
  • Social media analytics
  • Strategic planning
  • Brand communication
  • Copywriting
  • Spanish (fluent)

Work experience

Social Media Manager
Spanish Association UK | UK

April 2019 - Present

  • Managed Facebook ad campaigns and increased conversion rate by 35%.
  • Planned and executed daily brand content on Instagram and Facebook, increasing followers by 15%.
  • Collaborated with all European branches to launch a 1-month promotion campaign, leading to 3,000 new customers.

Marketing Communication Specialist
Conner Business School at University of Barcelona | Spain
Jun 2017 - Feb 2019

  • Conducted audience research to determine marketing strategy and brand voice.
  • Executed Facebook marketing campaigns in collaboration with design specialists.
  • Achieved a 40% growth of Facebook followers in 6 months.


Master of Science in Marketing
University of Barcelona
2016 - 2017

Bachelor of Arts in English Literature
University of Barcelona
2011 - 2015

Cake provides the right social media manager resume templates & formats for you to showcase your skills and experiences. Sign up to create and download the best social media manager resume now for FREE!

--- Originally written by Ashley Lee---

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