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Nowadays, wherever you go, you will be able to spot social media pages for companies and brands. Social media has become one of the fastest and easiest ways to promote products.
While there are different position titles and specific focuses for social media marketers, they all have one thing in common: to plan and coordinate the company's account activities for further growth.
Before you are tasked to design an advertisement for a company on social media, you will need to create an advertisement for yourself through a social media marketing resume.
As a social media marketer, you will want to devise a strategy before starting the “marketing” process for your social media resume. There are a few tips to keep in mind that can enhance your brainstorming process:
While you might be tempted to show your creativity within your resume, try to leave out anything too out of the box to keep it ATS-friendly. Companies will be using an applicant tracking system to scan through the resumes that they receive. Make sure your social media resume gets easily sent through to the “want” list by keeping it simple.
As a social media marketer, you will want to get used to utilizing online resources. Check out social media resume references to gain an idea of what you might want to incorporate into your own.
With all the different types of social marketing roles, you will want to make sure you have written down the traits that the employer specifically want for the role you’re applying for.
For example, even though a social media content creator might need to plan social media marketing strategies for the company, his/her main goal will be to research and produce engaging materials for the audience. A skill that the employer looks for in a social media content creator resume is having a strong knowledge of current trends.
Metrics are strongly valued within the social media industry, even in your social media resume. Employers will love to see detailed examples that you include, such as conversion rates, search impression shares, or customer increase rates.
In most social media resumes today, you can easily spot a LinkedIn account in the contact information section.
Additionally, you can include social media accounts in your resume, such as Instagram and Facebook, if they showcase relevant skills for the role.
A career objective is a brief overview of what you are capable of and what your vision is throughout your career path.
Using these three quick tips can help strengthen your social media resume objective statement:
1. Refer back to the job requirements.
Before you dive into creating an objective statement for your social media specialist resume, take another look at the job description to see if there are any skills or features you can add to match the description.
2. Put the focus on your career outlook.
While you want to include some of your best skills and qualities for your social media resume, you also want to focus on your career goals. This lets the employer know if your vision aligns with the company’s.
3. Give a shout-out to the company.
Social media users love shout-outs because they expand the chances of networking with others. When you start drafting your career outlook statement in your social media marketing resume, try using this strategy and include the company name.
Social Media Resume Objective Examples:
A resume summary is what its name suggests: you will want to provide a recap of what your social media resume contains.
Follow these three tips for a better-written summary for your social media resume:
1. Begin with your title or a powerful adjective.
Whether you have a former job title that will blow the employers away, or there is an impactful word that describes you perfectly, make sure to start your social media resume summary with something captivating.
2. Customize your resume for the social media position.
To make the introduction of your social media resume unique, you will want to customize it specifically role.
For instance, if it is a social media influencer role you’re applying for, you will want to include a title or adjective such as “self-driven” or “YouTuber” in the social media influencer resume.
3. Be aware of the word limit.
Even though there is not an actual set word limit for your social media resume summary, keep in mind that your summary should still be concise.
Just like how Twitter has a 280-character limit, you will want to include only what is necessary.
Social Media Resume Summary Examples:
Skills are what the employer is craving to see: what you are good at, and how you can benefit the company.
1. Simple bullets
2. Expanded bullets
3. Integrated with work experience bullets
4. A skill section with categorized bullets
Learn more about using bullet points to list skills in a social media resume to find what works best for you.
1. The number of skills mentioned in your resume varies based on your experience and their relevance to the job.
If you have limited experience, underline the skills section to make your resume stand out among other social media marketers’. While it can strengthen your social media resume, be sure to still keep it relevant and concise.
If you have many years of experience, make sure to keep your skills section short and simple. Your skills section should act as a support for your experience.
2. Technical and soft skills make a stronger social media marketing resume.
Even though recruiters love to see your skills in various digital marketing tools, they will still want to see your personality strengths. For example, if you are to create a social media consultant resume, you will want to include your knowledge in PPC analytics but also your jet-eye focus abilities.
3. Review the social media job to ensure relevancy in your social media resume.
To ensure that the skills you include within your social media resume match the social media role you are applying for, check back to the qualifications required in the job posting.
Social Media Skills Resume Examples:
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For your social media marketing resume, there are four different formats to select from:
Just like how you will need to select a format for your skills, you will need to research which of the three will best suit your social media marketing resume.
Learn more about each of the three resume formats.
When creating an entry-level social media resume, you might have limited skills and experiences related to social media to showcase.
Writing a career objective rather than a summary statement will be more effective due to the focus being put on what you aspire to accomplish throughout your career.
Boost your resume by underscoring your educational background in your social media marketing resume.
Additionally, you can include any social media internships or certificates that you accomplished throughout your education.
Your social media is one of the best ways to show your creativity. Whether you have social media portfolios or personal websites, make sure to include the links in your social media resume.
Even a social media cover letter can help you, a fresher with no experience, leave a good impression on the employer.
When you draft your social media cover letter, remember not to focus on why you want the position, but on what you can accomplish to benefit the company with concrete examples.
Dynamic Social Media Marketer Knowledgeable in Current Online Trends
840 Camelback St., Phoenix, AZ 85017
Resourceful social media specialist with 3+ years of experience creating popular content, performing analytical research, and maintaining content distribution. Facebook and Hubspot social media strategies through certified.
Assistant Social Media Specialist
Feb 2019 - Present
Social Media Intern
Jan 2018 - Jan 2019
B.A. in Social Media
Grand Canyon University
2015 - 2019
--- Originally written by Jessica Sun ---