Secrets of Writing Successful Upwork Cover Letters

upwork cover letter sample
Upwork Cover Letter

Today's job market is undeniably tough, especially with remote work developing into the “new norm" all over the world. Both freelancers and recruiters/clients now have a lot of platforms to achieve their own purpose. However, Upwork seems to be among the largest and most reliable websites with a reasonable fee and plenty of job opportunities. 

Basically, if you're a freelancer, you will either actively reach out to a client or be invited to take a look at a job offer. Whatever the case, submitting a cover letter for an Upwork proposal is a must. By doing so, you can express your interest in the project/job and present your candidacy. 

To help you craft a top-notch Upwork cover letter, we've put together essential steps and tips, together with the best Upwork cover letter samples from successful hires. Let’s dive in.

How to Write an Upwork Cover Letter

To start off, we will walk you through a step-by-step guide on writing a cover/proposal letter for Upwork.

Step 1: Read the job description thoroughly.

In general, freelance jobs don't provide you with standard employee benefits like full-time remote or regular office jobs. The requirements also vary depending on the project and business. Hence, it's important to go over the job post carefully 

For example, you might be asked to deliver the article within 2 days. In this case, your proposal letter for Upwork should confirm the client's request and further demonstrate your quick turnaround. 

Step 2: Adjust each Upwork cover letter to each proposal.

Similar to a resume or CV, a generic cover letter won't be able to create a favorable impression on the hiring manager. They might see that you don't read the job post carefully and put a lot of effort into your application.

Step 3: Address the client’s name.

Instead of using “Dear Hiring Manager" like in regular letters of job application, you should address the client directly to add a personal touch to your Upwork cover letter. To see their name, simply scroll to the bottom of the project page and look for reviews from the freelancers hired previously. 

Step 4: Demonstrate qualifications & experiences related to the job post.

When crafting the content for your cover letter on Upwork, be sure that you keep it concise and highlight relevant information only. Clients don't have plenty of time to go over a memoir that includes all of your details. 

Step 5: Insert a link to your portfolio (even if not required).

Though you can showcase all projects in the portfolio section on Upwork, you can still include a link to your online portfolio, personal website, or shared Google Drive in your cover letter. This can act as a CTA that reminds the client to check out your work samples.

Cover Letter Samples for Upwork

Refer to the best Upwork cover letter samples below that will help your proposal stand out from other applicants and successfully land a job. 

Upwork cover letter sample for beginners


I'm Maya Nguyen - a Vietnamese born and raised in the States. I've just graduated from Texas A&M with a Bachelor's Degree in International Business.  

While looking for freelance jobs, I was elated to see the Personal Assistant job advertised on Upwork. In spite of being a fresher with limited experience in the field, I have a strong passion for content creation, personal branding, and social media marketing. 

During my studies at Texas A&M, I organized 5 welcome parties and 3 career orientation workshops for first-year students. I was also in charge of managing the Facebook page of my department (International Business F12 - Texas A&M). 

These valuable experiences have honed my task management skills, self motivation and discipline as well as the thorough attention to detail. In addition to English, I can also speak Vietnamese fluently, which I believe could add much value to your project since you aim to attract Vietnamese young audiences.  

Please let me know if you need any additional information or questions. 

Thank you for your time and consideration.

Maya Nguyen

Cover letter for Upwork data entry jobs

Dear Hiring Manager,

I hope this proposal finds you well.

First off, I would like to express my interest in your job post. Having read all requirements for the Data Entry job at your company, I am confident that I would be the perfect fit and am ready to take an oath to deliver my work. 

For the last 5 years, I have been working remotely in the field of Data entry, Data importing, Data exporting, and Data mining. Please let me further specify my experience as below:

  • Transferring data written on paper into computer files and database systems
  • Importing and exporting data as requested by clients 
  • Creating spreadsheets with large numbers of figures error-free
  • Performing strategic data analysis and conducting relevant research
  • Identifying potential opportunities to improve productivity via the latest statistical modeling. 

I have been proving myself by providing a satisfactory service to my clients, which you can see from the “Testimonial" section on my Upwork profile. In addition to a resume, I’ve also attached my sample work copies so you can take a closer look at my qualifications. 

I can ensure that the work will be delivered on time without any mistakes. Hence, I'm more than happy for the chance to speak further with you about how my skills can assist your company in achieving its goals.

Catherine Conners

Upwork cover letter sample for web developers

Dear Mr. Jonas,

Thank you for reaching out to me. I have read the job posting for the Web Developer job at LedCamp and I’m very interested. I find it is very similar to my previous experience and aligns closely with the career I have been pursuing. 

Please allow me to give a brief summary of my qualifications. I have more than 6 years of experience in web development and UX/UI design with proficiency in JavaScript and HTML/CSS. Besides that, I have engaged in several mobile side projects that require the use of Objective-C and Swift. I also have a good taste in design and demonstrate excellent creativity through various innovative ideas and works.  

In my last role as a Front-end Developer, I developed new user-facing features, determined the structure and design of 8 web pages, built reusable codes, and optimized page loading times. My biggest accomplishment is a 28% reduction in the bounce rate and 33% growth in conversion rates, which are achieved by my effort in creating a more modern and responsive web experience for users. 

I believe my hands-on experience and technical skills will prove relevant for your upcoming rebrand and subsequent website changes. I will be available anytime next Monday to Wednesday for an interview. Thank you for your consideration.

Samuel Huang

Upwork cover letter sample for graphic designers

Dear Lina,

With a strong passion for creating visually-stunning designs, I’m eager to join your team as a Graphic Designer. I believe that my 5-year experience will help your brand grow and spread into the SEA market. 

I first started my career as an in-house graphic designer for a fashion brand, and two years later, I decided to be a professional freelancer. I want to travel to as many countries as possible all over the world to explore different cultures, which cultivates the diversity in my design style and allows me to work well with various clients coming from anywhere and in any industry. 

I have worked on a range of print, interactive and digital design projects with the capability of taking sophisticated information and transforming it into a story with eye-catching visuals. I also

provided creative design solutions that attract attention and convey the intended message. Most outstandingly, the “Your Own Boss” campaign in which I designed all communication materials has generated an increase of 25% in the client's annual sales in 2021.  

With superb communication skills, I am an excellent team player and open to feedback. If hired, the works that you will be able to see me deliver for this project will speak volumes of that statement.

Thank you for your time and consideration. I look forward to further discussing my qualifications with you at your convenience. 

Casy Luong

Sample Upwork cover letter for virtual assistants

Dear Team, 

My name is Shenzhou and I’m writing to express my interest in the Virtual Assistant job advertised on Upwork. As a top-rated freelancer on Upwork, I have virtually assisted 9 clients including both individual clients and corporations within the fields of technology, education, and tourism. 

During 4 years of working remotely as a virtual assistant and office admin, I have handled the following tasks: 

  • Providing personal assistance to several top-level executives
  • Creating reports and presentations
  • Scheduling webinars and company meetings via video conference 
  • Translating documents from Chinese to English and vice versa

My home office is fully equipped with the standard office equipment required for administrative assignments. Besides that, I guarantee a 2-hour response time to any form of communication between 8 am to 10 pm EST. With strong task management and organization skills, I’m confident I would be a great addition to your team. My diligence, flexibility, and reliability also make me a great candidate for this position. 

Please do not hesitate to contact me if you have any questions. I would appreciate the opportunity to speak with you further about my qualifications.

Kind regards,

Sample cover letter for Upwork customer service jobs

Dear Mx. Sam,

I’m writing to you regarding your company’s Customer Service Representative job posted on Upwork. A true appreciation for your products and my hands-on customer service experience make me an ideal candidate for this opening job.

I have 3 years of experience in TeleSales and Customer Service within the insurance and education sectors. My key skills include making cold calls to promote relevant goods and services, dealing with agitated or distressed customers, and developing new sales strategies to help the company grow and surpass all goals and objectives. This precious experience has honed my organizational and communication skills, as well as provided me, a go-getter, with extensive knowledge of how to upsell services and goods to potential clients.

Considering the skills and achievements demonstrated above, I believe that I’m a perfect match for your open Customer Service Representative position. I’m excited to connect with you and share more about my qualifications. 

Many thanks,
Kristen Huang

Tips on How to Write a Cover Letter for Upwork Proposals

✅ Be direct and straight to the point.

One key difference between cover letters for job applications and Upwork proposal cover letters is the tone of voice and writing style. You don't need to be too formal and fancy language is also a don't. 

✅ Answer the questions provided by the client.

When submitting a proposal, you might be asked several screening questions in a separate section, for example:

  • What challenging part of this project do you have the most experience in?
  • What part of this project is most appealing to you?
  • Have you had any jobs or projects that are similar to this one?

Hence, make sure you'll fill all required sections and avoid repeating the same information in your Upwork cover letter.

✅ Focus on your skills and abilities.

Here comes a winning trick when crafting an Upwork cover letter for beginners. Since you have limited experience either in the field or in freelance projects, it's important to focus on the skills and abilities that make you competent and outstanding. This is also a great way to assure the client that you’ll be able to bring more value to their project/team.  

Upwork Cover Letter Template

Feel free to use the copy-pasteable Upwork cover letter template below to craft a winning letter for your job hunting on Upwork!

Dear Hiring Manager or Ms./Mr./Mx. [Hiring Manager’s Name],

I’m [Your Name], a [Your Specialization] with [number] years of experience. I'm very much interested in your project and believe that I fulfill all of your requirements for the job as specified on Upwork. 

For the past few years, I have [job task 1], [job task 2], and [job task 3]. Please have a look at my work samples that have been posted in my portfolio area and my work history area.

In addition to that, I am adept at using [tool 1] and [tool 2] which help generate a/an [achievement] for my client (or company).

You will also find that I'm a freelancer with [soft skill 1], [soft skill 2], and the ability to [soft skill 3]. These allow me to deliver high-quality work to my clients in time. 

I would appreciate an opportunity to further discuss with you about my qualifications and the project in more detail. Thank you for your consideration and please let me know if you have any concerns.


[Your Name]

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— Originally written by May Luong —

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