I'm an experienced marketer, passionate about working with technology to create and deliver purposeful work. My background includes agency and brand experience in account management, market research, digital marketing, experiential marketing, and public relations. I am motivated by creativity, relationships, technology, strategy, consumer psychology and problem-solving.
Strategy: TTL, 360° Campaign Integration and Implementation
ATL and TTL marketing campaigns
Sponsorship and experiential marketing
Content and email marketing (SalesForce - ExactTarget and Campaign Monitor)
Social Media (Facebook, Instagram, Twitter, LinkedIn and Google)
Google Adwords, Google Analytics and Kiss Metrics
CMS (Scrivito and Wordpress)
Microsoft office suite
Fluent in Afrikaans, English and Spanish
Creative thinker and storyteller
Confident and motivated
Leader and team player
Objectives-driven and insight focused
Inquisitive and trend-seeking
Organised and Attentive to detail
Strong presentation and negotaition skills
Account Director, HaveYouHeard
March 2017 - Present
hyh is South Africa's leading influence marketing agency.
Account Director on Amarula Global, Asics, Old Mutual and Frankees.
I am responsible for the account management of integrated TTL and digital campaigns. On ad-hoc projects, I am the lead across qualitative research, influencer, PR, experiential campaigns.
My role includes:
New business pitches
Budgeting and forecasting
Team management Insight and strategy development
My notable projects include:
G.H. Mumm and Perrier Jouet global Influence study and qualitative analysis
Hunters Edge campaign launch
Old Mutual Soweto Marathon Influencer Pilot
Amarula Global PR and Influence
Gen Payne Communication Strategy
Assistant Brand Manager of Investor Marketing, Prodigy Finance
November 2015 - March 2017
Prodigy Finance is an innovative platform that offers loans to international postgraduate students attending top universities through a community platform, alumni, impact investors to earn a financial and social return.
My role focused on building and executing investor marketing strategies whilst working with the broader marketing team across digital, PR and design. I supported the collaboration across the Investor operations team as well as the business development team based in Cape Town, New York and London.
Key responsibilities included:
Campaign strategy and execution
Developing investor marketing collateral through the collaboration of key stakeholders
Sourcing and analysing data to support the development of marketing collateral
Investor email campaign management via Salesforce
Paid media and organic marketing campaigns
I'm most proud of:
32 000 investor page visits and 1 000 investor registrations over the past 12 months
Working with strict FCA compliance regulations to build marketing strategies to reach and engage with key audience segments across the globe
Managing internal teams at 3x growth
Senior Account Manager, Playmakers Sponsorship and Marketing
February 2014 - November 2015
Playmakers is a marketing and sponsorship solutions business. During my time Playmakers won best sports marketing agency during 2014 and 2015.
As a Senior Account Manager, I managed the sponsorship campaigns of the Absa Currie Cup 2015,
Absa KKNK 2015 and Absa Cape Epic 2014. My key responsibilities included: client service, inter–agency project leader in account management, strategy, activations, public relations, budgeting, presenting and reporting.
Additional responsibilities and projects:
Sponsorship measurement and reporting
Creative and strategic input across multiple teams
Building Barclays Pan-African 2016 sponsorship properties strategy
Absa's title sponsorship strategy of the Springbok and SARU properties for 2016
Brand activation and social media of the Adidas "Force of Black" All Black Jersey Launch
Research Manager, KLA
January 2011 - February 2014
KLA is a boutique market research agency, specialising in bespoke solutions aligned to strategic business and brand needs.
As a Research Manager on the South African Breweries account, my role covered the delivery of qualitative reports on brands such as Castle, Castle Light, Castle Milk Stout, Hansa Pilsener, Black Label, Redds, Flying Fish, Grölsch, Miller, Brutal Fruit, Hunters and Heineken.