I'm an experienced marketer, passionate about working with technology to create and deliver purposeful work. My background includes brand management, account management, digital marketing, experiential marketing and research. I'm motivated by creativity, relationships, strategy, consumer psychology and problem-solving.
Sponsorship, experiential marketing and brand activation
TTL (Integrated ATL and BTL marketing campaigns)
Social media content (Facebook, YouTube, Twitter, LinkedIn, Google)
Email marketing (SalesForce - ExactTarget and Campaign Monitor)
Google Adwords, Google Analytics and Kiss Metrics
CMS (Scrivito and Wordpress)
Microsoft office suite
Qualitative research and analysis
Fluent in Afrikaans, English and Spanish
Creative thinker and storyteller
Confident and motivated
Leader and team player
Objectives-driven and insight focused
Proactive and problem-solver
Inquisitive and trend-seeking
Organised and committed
Attentive to detail
Assistant Brand Manager of Investor Marketing, Prodigy Finance
November 2015 - Present
Prodigy Finance is an innovative platform that offers loans to international postgraduate students attending top universities. Through a community platform, alumni, impact investors, and other private qualified entities invest in tomorrow's leaders whilst earning a financial and social return.
My role focuses on building and executing investor marketing strategies whilst working with the broader Marketing Team across Digital, PR, Media and Design. I support the collaboration across the Investor Operations Team as well as the Business Development Team based in Cape Town, New York and London.
Key responsibilities include:
Campaign strategy and execution
Developing investor marketing collateral through the collaboration of key stakeholders
Sourcing and analysing data to support the development of marketing collateral
Investor email campaign management
Information tracking across digital, events and internal marketing metrics
Executing digital strategies across paid media and organic channels
Managing Investor content across earned, paid and owned media
Managing agency interaction
I'm most proud of:
32 000 investor page visits and 1 000 investor registrations over the past 12 months
Working with strict FCA compliance regulations to build marketing strategies to reach and engage with key audience segments across the globe
Starting as the only resource on investor marketing while managing internal teams that expanded at 3x growth
Senior Account Manager, Playmakers Sponsorship and Marketing
March 2014 - October 2015
Playmakers is a sponsorship solutions business focused on using sponsorship as a marketing medium to drive business results. Playmakers were voted the best agency of the year for 2014, 2015 and 2016
As a Senior Account Manager, I managed the sponsorship campaigns of the Absa Currie Cup 2015, Absa KKNK 2015 and Absa Cape Epic 2014.
My key responsibilities included: client service, inter–agency project leader in account management, strategy, activations, public relations, budgeting, presenting and reporting.
Additional responsibilities and projects:
Sponsorship measurement and reporting
Creative and strategic input across multiple teams
Building Barclays Pan-African 2016 sponsorship properties strategy
Absa's title sponsorship strategy of the Springbok and SARU properties for 2016
Brand activation and social media of the Adidas "Force of Black" All Black Jersey Launch
Research Manager, KLA
May 2011 - February 2014
KLA is a boutique market research agency, specialising in bespoke solutions aligned to strategic business and brand needs.
As a Research Manager on the South African Breweries account, my role covered the delivery of qualitative reports on brands such as Castle, Castle Light, Castle Milk Stout, Hansa Pilsener, Black Label, Redds, Flying Fish, Grölsch, Miller, Brutal Fruit, Hunters and Heineken.
Analyse and deliver insight-driven strategies for Chevrolet, KTG and Hyundai.
Facilitated and moderated focus groups
Managed corporate identity for KLA and social media
Assistant Culture Officer, Argentine Embassy in Pretoria
The Argentine Embassy represents the foreign mission of the Argentine Government to promote business, trade, culture, sports and tourism between Argentina and South Africa.
August 2010 - April 2011
As a Cultural Assistant, my role reported the Ambassador, H.E. Carlos Sersale, in the capacity of:
Promotion of culture and sports
Marketing and internal communications
Media and event manager
Guest Liaison Officer for Argentine Football Association, High-Performance Centre (HPC)
April 2010 - July 2010
The University of Pretoria’s HPC is Southern Africa’s first elite performance sports facility. Launched in 2002, the Centre is the training ground for tomorrow’s sporting champions and the venue of choice for sports professionals and enthusiasts alike.
During the 2010 FIFA World Cup, I was contracted by the HPC and Argentine Football Association (AFA) to serve as the official guest liaison officer.
My duties included:
Language support to AFA and Diego Maradona
Operations and security planning
Honours: Bachelor of Arts in Marketing Communication (University of Johannesburg, 2009)
Bachelor of Arts in Marketing Communications (University of Johannesburg, 2008)
IEB Matric (St Albans College, 2004)
User Experience (Coursera, Georgia Tech, 2017)
Digital Marketing (Getsmarter.co.za, UCT, 2016)
Design and Photography (La Metro, Cordoba, 2005)
Spanish intermediate course (Faculty of languages, University of Cordoba, 2005)
Inter-agency lead on Absa KKNK and Absa Currie Cup campaigns, 2015
Deputy Head of House at Dromedaris Men's Residence, 2009
House Committee member at Dromedaris Men's Residence, 2008
Deputy Head of House at St Albans College, 2004
Strategy Internship, Mccann World Group, 2009
Under the management of previous CEO, Reihner Behrens, I assisted the insights and strategy departments that serviced Nestle, Steers and FIFA Match Hospitality Service.