I'm a multi-channel marketing leader, excelling at applying my Fortune 500 expertise to the nimble, scrappy needs of a growing brand. Because I'm skilled in both sales and marketing, I navigate both functions to win customers and delight consumers. I'm fueled by unique blend of curiosity, creativity and data-driven decision making. My gift is helping brands evoke emotional connections with their consumers, and cultivating that connection for sustained growth. I thrive in dynamic, creative team settings and embrace the energy of a start-up environment.
Vice President of Marketing
Santa Monica, US
From upstream concept development and insight generation to downstream trade promotion and everything in between, my marketing experience has spanned all disciplines in a variety of categories in digital and physical channels.
My product development expertise includes Fortune 500 CPG, consumer electronics, oral care and food. I am as comfortable building products with development budgets in the millions as in the thousands.
In the last five years, I've created three new brands and rebuilt two. During my time at Philips, I led a cross-category brand identity initiative spanning the entire 1B EUR global male grooming category.
My leadership acumen started in college, where as a member of the Texas A&M Corps of Cadets I was recognized as an outstanding leader and entrusted to caring for the school's mascot. I built upon those core skills to lead and inspire teams in Sales, Marketing, Shopper Marketing and general management.
Beginning my career in CPG Sales for SC Johnson, Pfizer and Philips makes me a unique marketer because I understand the value of the client relationship when developing and activating brands, and enabling Sales success.
Having worked for two start-ups and forming my own, I have developed a set of agile, scrappy and pragmatic business skills applicable to any scale. Building brands with no budget has made me a better, more creative marketing leader.
Created eCommerce brand to disrupt $32B paint industry with a direct to consumer model designed around simplified user experience in DIY paint category.
VP Marketing & Insights
Built and executed product, marketing, creative and brand and launch strategy for start-up nutritional snack food company in conventional and natural food channels to successful exit.
Consultant Business Development, Client Services, COO
Led new business development, client services and operations teams growing start-up creative media agency’s revenue.
Director, Customer Marketing
Led team of customer marketing managers building marketing strategies, product promotions, demand generation for retailers Amazon, Walmart, Kroger, and alt. channels.
Marketing Director, Oral Healthcare 2011 - 2013
Managed team of 8 brand, product and design managers who translated customer insights into products, built marketing plans and print collateral for B2B oral care portfolios.
Sr. Manager National Accounts, Walmart 2006 - 2008
Business Development Manager , Target, Sam's Club 2002 - 2006
Kevin knows how to work with creative agencies to get them to deliver their best. I highly recommend working with him.PJ Rashid, PopSkull Creative
An inspiring thinker, relationship-builder, team player, and refreshingly focused executive.Vini Marques, The Equinox Group
As a leader, Kevin builds great teams and applies excellent coaching skills to unlock their full potential. He has a can-do/buck stops here attitude, takes initiative, gets things done the right way, all while staying cool under pressure. A man of great integrity and an overall great guy.Howard Smith, Mattel
Kevin is the kind of colleague you want to make the extra step for. He is a solid business professional able to motivate the people working around him.Jeroen Pannekoek, Philips
Kevin is a very inspiring marketing professional. He is able to transform conceptual thinking into clear action plans for his colleagues to execute upon.Rianne Meijerman, Philips
Kevin is the total package. His intelligence, drive, and overall abilities result in impressive business objective achievements.Roy Kirkpatrick, Pfizer
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