Experience both in marketing and product side.
Committed and focused on providing marketing plan that reach the core audiences.
I am seeking the opportunity to apply my skills, passion in an edge Agile and Lean product.
1. Executed online/offline marketing campaigns targeting core audience for specific gaming programs.
2. Lead social media team that helped App game gain more than 20,000 Facebook followers.
3. Weekly marketing data report, including Google Ads, FB Ads and Third party media.
4. Cross-functional and cross-cultural communication with different country and departement.
5. Created and managed APP game online presence using web / social platforms media.
6. Assisted users service and problem solving such as cash flows and technical questions.
Product Associate & Social Media Specialist
1. Planned and executed social media strategy ; Fb fan page reached 10%~15% engagement rate .
2. Directed Live stream show to enhance interaction by using Youtube , Facebook and Twitch channel.
3. Wrote and edited news releases and marketing material for campaigns.
4. Participated offline marketing campaigns and players' party both in Taiwan and overseas.
Marketing Training Program
1. Passed the training programs from traditional media to Google Adwords, Analytics and others.
2. Project implementation and presentation for Cheer magazine and Shopping app friDay.
3. Great teamwork and time management ability ; cooperated with members from different fields.
◆ National Taiwan University of Science and Technology
- Major in Business Administration
◆ Karlsruhe University of Applied Sciences, Germany
- International Marketing Exchange Student
- Scholarship, MOE Scholarship for Excellent Students to Study Overseas / Baden-Württemberg-STIPENDIUM