About

廖婕妤 Lisa Liao

TAITRA外貿協會培訓生，針對跨國業務行銷、英語簡報談判等進行密集培訓。
對行銷與數據抱有高度熱情，已在Udacity上修習數位行銷、媒體規劃、商業分析等3門網路證書課程，完成如FB廣告投放、A/B測試等數十個實作專案項目。
樂於學習、體驗新科技事物，並且積極面對挑戰。喜歡不斷進步、不斷突破極限的生活，最自豪的就是毅力，一旦決定要做就會全力以赴

Lisa (Chieh-Yu) Liao ssds9992000 0972-395-288 [email protected]

教育經歷

2018.07 - 結束時間2019.06
外貿協會培訓中心ITI 新竹,台灣

(MBA導向)國際企業經營班培訓生

培養跨國業務行銷所需具備的策略佈局、企劃書撰寫、英語商務簡報談判等能力

2018.09 - 2019.01
復旦大學 上海,中國

交換學生

與4位當地學生組隊，規劃設計一個適合在當地推廣、健身相關的網路商業模式

2012.09 - 2016.06
國立政治大學 台北,台灣

商學院資訊管理學士

每接待2-3位外籍交換生，從入宿、選課系統指引等幫助他們快速適應新環境
AIESEC海外實習計劃: 與台北地區公司聯繫、介紹計劃，有上百個ColdCall經驗
參加YEF商業競賽，與5位參賽者組隊，⼀個⽉裡完成從商業活動發想到執⾏

專案經歷

2018.02 - 2018.06
優達學城 Udacity 網路證書課程

數位行銷奈米學程

【專案- Facebook廣告】針對Udacity一項網路課程在台灣地區投放且監測 Facebook廣告，在五天的時間達成有65位用戶下載課程電子書的轉換率，並後續評估、檢討廣告策略

【專案- Adword SEM 關鍵字廣告】針對Udacity一項網路課程在印度地區投放且監測 Adword SEM 關鍵字廣告，在五天的時間達成有6位用戶註冊該課程的轉換率，並後續評估、檢討廣告策略

【專案-(SEO)搜尋引擎優化】針對Udacity網站進行SEO優化，包括建立目標關鍵字表，網站內、外部SEO

*附件或點擊藍色標題有完整作品展示

2018.09 - 2019.01
優達學城 Udacity 網路證書課程

商業數據分析奈米學程

【專案-新菜單對營收影響預測】針對一間咖啡連鎖店的新菜單，進行A/B測試，預測是否新菜單能帶動足夠的營收

【專案-連鎖超市細分管理】利用clustering model、boosted model、ETS等統計模型來分類現有的85家連鎖店，並預測未來擴增的10家連鎖店歸類，及預測其中乳製品的銷售額

使用軟體：Excel, Alteryx, Tableau，學習資料處理與資料視覺化

*附件或點擊藍色標題有完整作品展示

2018.08 - 2018.09
優達學城 Udacity 網路證書課程

設計敏捷方法(Design Sprint) 基礎奈米學程

利用設計敏捷法，模擬一項新計劃在推行時會遇到的問題。學習定義問題、設計解決方案，並快速測試解決方案

工作經歷

2016.11 - 2017.12
聯華實業健康食彩股份有限公司(有機零售) 台中,台灣

電子商務專員

官網定期活動內容更新(HTML)，與Wordpress系統後台維護
管理Facebook每日貼文，並製作官網定期的活動促銷文案 (Photoshop)
管理3個網購平台的訂單，包括訂單出貨資訊管理，與網路客服問題

2016.04 - 2016.09
上海尼爾森(Nielsen)市場研究有限公司上海,中國

定性部門實習生

每日聯繫定性、財務部門小組，蒐集整理新項目與客戶資料，更新至資料庫中
協助製作每月新項目統計報告(Excel)；建立資料蒐集進度表，縮短資料蒐集時間
紀錄新系統功能不足或異常等問題，回報給印度IT部門，協助系統優化
得到正職的工作邀請

技能專長

電腦軟體語言

Excel, WordPress, Photoshop, Alteryx, Tableau, HTML, SQL

證照

Google Analytics Certification

Google Adwords Certifications

語言

母語: 漢語

精通: 英文 (TOEIC 970)

座右銘Motto

Lisa Liao

Currently a TAITRA trainee equivalent to MBA, for cross-cultural business communication such as English presentation and negotiation skills training
Having extensive academic training in digital marketing, media planning, business analysis from Udacity.
A constant learner, an efficient problem solver, an enthusiastic marathon runner

Lisa (Chieh-Yu) Liao ssds9992000 0972-395-288 [email protected]

EDUCATION

2018.07 - Expected completion 2019.06
International Trade Institute Hsinchu, Taiwan

Certificate in International Business Administration

Trained in English business communication, including presentations and cross-cultural awareness

2018.09 - 2019.01
Fudan University Shanghai, China

Exchange Student

Teamwork with 4 local students, planning an online business model for the fitness industry

2012.09 - 2016.06
National Chengchi University Taipei, Taiwan

Bachelor of Management of Information System

AIESEC Internship Program Team member: made hundreds of cold calls to companies in Taipei, introducing the program
Received 2-3 NCCU exchange students every semester
Attended YEF business competition, brainstormed and executed the business campaign with 5 partners over one month

Projects

2018.02 - 2018.06

Udacity Online Programs

Digital Marketing Nanodegree

【Project-Facebook Ad campaigns】Created and monitored an Facebook Ad campaign for an online course in Udacity. Accomplished the conversion goal of 65 E-books download in 5 days.

【Project- Adword SEM campaigns】Created and monitored an Adword SEM campaign for an online course in Udacity. Accomplished the conversion goal of 6 Course registration in 5 days.

【Project- SEO audit】Performed a website audit, including creating a target keyword list, on/off-site SEO audit, page speed performance tests

*please see the attachment or click the project names for the full projects

2018.09 - 2019.01
Udacity Online Programs

Predictive Analytics for Business Nanodegree

【Project- Predict Impact of New Menu】Designed and analyzed an A/B test, and provided a suggestion on whether a coffee shop chain should introduce a new menu.

【Project- Grocery Chains Categorization】 Applied the statistical models like clustering model, boosted model, ETS to divide the 85 grocery stores into 3 store formats, and determined the formats for the 10 new opening stores. Also predicted the future sales of the farm produce.

Visualized and prepared data using tools: Excel, Alteryx, Tableau

*please see the attachment or click the project names for the full projects

2018.08 - 2018.09
Udacity Online Programs

Design Sprint Foundations Nanodegree

Used Design Sprint process to define problems, prototype solutions, and test business ideas

EXPERIENCE

2016.11 - 2017.12
Jianmart (Lien Hwa Industrial) Corp. Taichung, Taiwan

E-commerce Specialist

Updated and maintained the official Wordpress website using HTML
Conducted content marketing on Facebook and official website (Photoshop) in a 3-person team
Managed 3 online sales platforms, including organizing order processing information, customer services

2016.04 - 2016.09
Nielsen China Shanghai, ,China

Qualitative Research Department Intern

Improved the time to collect and update data from the qualitative research department to the database by creating a progress chart.
Created monthly performance reports with the supervisor (Excel)
Reported abnormal situations of the new database to IT group in India
Received the formal job offer after the internship