Rice Tseng

Hi, I'm Tseng, Yun-Ju. Have 7 years of product design experience and highly skilled in mobile UX, interaction design, and prototyping. A big fan of hackathon. I'm a big cat lover as well. I love sharing sth on Medium and Dribbble. My portfolio: http://www.ricetseng.com/

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Grab Singapore, Senior Product Designer, Aug 2016 ~ Dec 2018

- Led UX design for Grab’s projects: passenger redesign, Grab Platform homepage revamp, multi-stop rides, GrabFood merchant app version 1.
- Delivered UX/UI Design for Grab passenger app, Chat experience, GrabFood passenger experience, and Merchant app.
- Defined entire interaction guideline for our passenger experience.
- Designed UX, user journey map, visual, interaction & prototyping.
- Iterate & validate products based on qualitative and quantitative analysis.
- Figured out our user pain points and transfer user insights into actual design.
- Conducted design workshop with core team members to identify key problems and make sure everyone on the same page.

Yahoo Inc, Product Designer, Jan 2015 ~ Jul 2016

- Delivered UX/UI design for shopping app (Best new apps, Shopping app no 1 in App store) and movie feature.
- Conceptual design project such as dictionary app.
- Collaborated with cross-functional teams
- Involved in workshop ideation, interaction design, prototyping, user research, and usability testing.

Trend Micro, UI Engineer / Visual Designer, Jan 2014 ~ Dec 2014

- Responsible for Mobile Security 6.0 optimizer design (Battery, Memory & History monitor) and data usage design (Cellular, roaming & wi-fi).
- Proposed the Trend Micro design language for all consumer product.
- Delivered UI/UX design for the 165 security app.

D-link, Interaction Designer, Nov 2012 ~ Jan 2014

- Built prototypes, high fidelity mock-ups, detailed UI and visual design for the D-link Cloud service such as camera, NAS and rounter.

Interaction Design Intern, Yahoo!, Jul 2012 ~ Nov 2012

- Yahoo! Asia Youth Social Communications Research Project


National Chengchi University, 科學碩士(MS), Digital content & technologies, 2010 ~ 2012

Tam Kang University, 文學士(BA), Department of Information and Communication, 2006 ~ 2010

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