Richard Chen

Business data analyst  •  Taipei Fubon Commercial Bank Co., Ltd. - Taipei Fubon Bank

August 2022 - Present

Achievements:
1. Dev-ops of potential cardholder prediction/ tagging/ segmentation, KPI design/ data visualization/ related ETL of co-branded card of Costco Wholesale in TW
2. Dev-ops of offer recommendation system (TFRS) with 73% accuracy for top-5 recommended items
3. Dev-ops of potential SME owner identification model with roc auc = 0.93 and f1-micro = 0.63

Responsibilities:
1. Demand diagnosis: offering customer insights and consultancy via (non-)structural data analysis
2. Precision marketing: discovering potential customer needs and product cross-selling opportunities via ML models, persona analysis, and tagging
3. Test & Learn: problem defining and slicing, and test & Learn process design, i.e. experiment design, marketing list offering, performance monitoring, and so forth
4. Project management: plan and exercise data projects, along with communication within and cross-department to complete missions

Data Analyst  •  Vpon Group

January 2020 - August 2022

Achievements:
Developing and maintaining 100+ data visualizations, delivered 30+ data reports, and held 3 external/ internal data workshops/seminars

Responsibilities:
1. Communicate with business/engineering teams or clients to gather requirements, and solve business problems.
2. Design data visualizations for clearly delivering analytic results to both business and technical audiences.
3. Write well-organized reports, prepare impressive slides for presentations, and contribute to communities, including publishing papers.

BD Assistant Manager  •  GranDen Corp.

November 2018 - April 2019

Achievements:
acquired 1st OEM porting business from JP gaming customer

Responsibilities:
1. Domestic and overseas business development, including new customer development, CRM, marketing strategy, and so forth
2. Public relations: awarded 3rd place in the 2018 Meetup Taipei startup competition
3. Lead the marketing & sales team for 2 members

Project Head  •  Shihlin Electric & Engineering Corporation

July 2017 - October 2018

Achievements:
I assisted the Business Unit of Automotive to achieve new business opportunities for transaxle motors (heavy-duty) with a construction equipment supplier from India.

Responsibilities:
1. Perform strategy analysis, integration, and exercise
2. Provides investment consultancy for the management
3. Take charge of BU performance analysis and suggestions
4. Aid management to exercise corporate policy and projects
5. Support the superior to undertake negotiation and meetings internally and externally
6. Offer suggestions to BU of Automotive for negotiation with automotive manufacturers

Business Development  •  Garmin Corp.

May 2015 - July 2017

Achievements:
I devoted myself to driving sales revenues & achieved a historical high in the 2016 summer promotions, which resulted in YoY growth of 85% in revenues and 66% in volume.

Responsibilities:
1. Automotive OEM infotainment product planning and marketing strategy planning and implementation for TW and GCC regions
2. Business development and relationship management with the largest global automotive manufacturer and its car dealers