Rou Jhen Wu (Dori)

I am a Product Designer who is passionate about user-centric design, tech, and the humanities. I am determined to build a great experience and bring people closer to digital products through thoughtful design.


• 5 years of design work experience, including 3+ years of design experience in e-commerce. 

• Ability to dig user insight through different UX methods and execute end-to-end design projects independently. 

• Familiar with agile development methods and have experience in cross-team cooperation and G11n products.


Sr. Product Designer

Taipei, Taiwan

Cel. 0986 052 469

[email protected]



91APP, Inc|Sr. Product Designer

Sep 2018 - Present

🚩 Design Consultant Team 

• Assisted our key account to clarify and dig out requirements to identify problems and propose solutions through user research. 

• Create tailored innovation products for KA by considering market analysis, customer feedback, and usability findings. 

• Lead the design of useful, usable, and desirable products. 

 🚩e-Commerce Team 

• Build the product design for international e-Commerce platforms, including shopping APP, web, and CMS. 

• Gained a deep understanding of regional merchant needs across language, culture, and commercial behaviors. 

• Familiar with the end-to-end design process, including personas, scenarios, wireframing, prototyping, iteration, user research, and design systems.

Intelligent Cloud Plus Co., LTD|UIUX Designer

Mar 2017 - Aug 2018

• Designed digital projects for various apps, websites, and pc software systems for clients including start-ups or famous companies. 

• Responsible for designing the branded website, accommodation auto check-in system, e-commerce and education fields, etc. 

• Collaborated with PM, engineers, testing and stakeholders.

Kerway Studio Co., LTD|Visual Designer

Jul 2016 - Mar 2017

• Responsible for the branding identities, including logos, websites, printed materials, and advertisements. 

• Collaborated with cross-functional teams to help design and define key visual requests, enhancing and maintaining the client’s brand identity.

Lander House Gallery|Co-Founder, Magazine editor, Visual Designer

Feb 2015 - Feb 2017

• Collaborated with cross-functional teams including editing, creative industries, and marketing. 

• Lead direction of each theme content and confirmed design style or layout. 

• Published magazine to various sale channels, such as Eslite, independent bookstore and online websites.


National Kaohsiung University of Applied Sciences

Bachelor of Cultural Industries and Creative Design

Sep 2012 - Jun 2016 


104 Human Resource Corporation Hackathon

Job Finding Mobile App / Web Service

2018 | 2nd place 


Lander House Magazine

Version 1 ~ 6



User Experience Design / User Research / User Interface Design / Visual Design / Brand Design / Website Design / Graphic Design / Infographic Design / illustration / Brand Identity / Printing


Figma / Sketch / Protopie / Framer JS / Prott / Zeplin / Invision / Axure Adobe Photoshop / Adobe Illustrator / Adobe InDesign

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