Cassandra Gibson

Product Designer · Los Angeles, CA

I’m a passionate designer and creative leader with 4 years of fast-paced experience, including practicing and leading design, creative strategy, and internal creative leadership and project definition. As a medical humanities student, my interest in the patient experience has evolved into a commitment to creating great user experiences for healthcare.

[email protected]

Skills and Tools

Sketch App · Prototyping · User Research · Web Design · UX Design · InVision Studio · After Effects · Photoshop · Principle · Figma · Flinto · HTML · CSS

Work Experience

Kliit Health, Co-Founder, Director of Product Design, Jan 2019 ~ Present

Team building: Cultivate a great team culture by coaching and guiding my team members along in their professional development. Seek and hire extraordinary talent to build our multidisciplinary creative group.
Leadership and logistics: Work with all capabilities (product, tech, marketing, etc.) to prioritize and allocate projects, ensuring the team is running efficiently and effectively. Advocate for the team’s needs, and model the behavior they will need to be potential leaders themselves.
Setting design and research direction: Through guidance, strategy, modeling, and advocacy, help the team create awe-inspiring and useful work. Define the creative vision for who we are and who we want to be. Develop and drive the user experience vision for multiple products and platforms, and garner support for this vision among my organizational peers.

Sidebench , UX Designer, May 2017 ~ Present

Create high-quality experiences that achieve uniformity and a high-level of polish. Plan and conduct user research and user testing.
Notable clients include IEHP, American Heart Association, Loot Crate, UCSF (hospital), WITH Foundation. Leads workshops for TMCx and Quake Capital. Speaking at SXSW 2019.

Rice University Housing & Dining, Marketing & Communications Intern, Oct 2015 ~ May 2017

Strategized several successful student-directed marketing campaigns for dining and housing improvements and updates. Improved student engagement by 300%.
Promoted positive sentiment and active communication between students and the university’s housing and dining program.
Designed flyers, merchandise, and social media graphics.
Utilized data analytics to improve upon social media strategy in real time.

School Literacy & Culture, Community Bridges Fellow, Jan 2016 ~ May 2016

Designed and implemented a digital learning experience for a preschool’s literacy lab.
Designed and delivered a funder-facing presentation to connect donations to the foundation’s impact and mission.
Worked hands-on with ESL preschool students at the Gabriella Mistral Center for Early Childhood Education

Education

Rice University, Bachelor of Arts (BA), English Literature & Biochemistry & Cell Biology & Medical Humanities, 2013 ~ 2017

English Literature capstone project: "Out There/In You" environmental justice digital zine
Medical Humanities capstone project: Texas Children's Hospital UX design in Cardiac ICU
Biochemistry & Cell Biology capstone project: "Engineered, Affordable Glycans as New Antimicrobials"