KUO, LI-LUN
Passionate business leader with 8+ years of diverse experience in e-commerce, logistics, and tech industries. Skilled in strategy planning, product management, and project management with a strong track record of driving hypergrowth in the grocery e-commerce business in the last couple of years. Experienced at managing cross-functional teams with a focus on problem-solving and a proven commitment to success in delivering product go-to-market, implementing business strategies, and executing detail-oriented operations management. Proficient in Agile methodologies, data-driven strategic development, and stakeholder management in dynamic, global environments.
https://www.linkedin.com/in/burtkuo • [email protected] • +886 926 898 985
Experience
Senior Strategy & Operations Manager • Uber • Jun 2021 - Present
• Developed mid-to-long-term strategies for the online grocery e-commerce marketplace, including category performance analysis, promotional campaigns, and merchant loyalty programs
• Achieved global best-in-class marketplace reliability, with the lowest out-of-stock rate, highest customer request completion rate, and highest CSAT, through data-driven advice, stakeholder management of partner leadership team
• Secured exclusive partnerships with a famous Japanese discount specialty store - Don Don Donki, and won preferred strategic partnerships with top-1 supermarket chains in Taiwan - PX Mart, and Carrefour
• Managed product go-to-market plans including product marketing, product operations, and product planning activities
Product Manager • SmartBee Intelligence • Dec 2019 - Jun 2021
• Built a B2B online digital service portal in the freight forwarding industry similar to a solution combining Flexport and 91App's value propositions, that smoothly connects to the global top-1 freight operations management system(FMS), Cargowise One with 2 early enterprise adopters
• Led a product team of 8, including business analysis, UI/UX designer, and software engineers at Smartbee, a startup founded by former APAC president of C.H. Robinson
Project Manager - Digital Transformation • KerryTJ Logistics • Jan 2018 - Dec 2019
• Launched a consumer-facing pickup and drop parcel service for C2C/C2B deliveries within apartment complexes, building 284 service points in just 6 months by partnering with multiple property management companies to strengthen KerryTJ's service portfolio, a third-party logistics company with recorded revenue of USD 372m in 2019, 4,000+ employees, 150+ operating sites, and 3,000+ delivery trucks
• Designed an outsourcing labor management solution for over 1,500 contracted employees, incorporating AI face recognition hardware and shift & budget management modules to mitigate governance risk and reduce inefficiencies in cost
• Led a modulized warehouse management system(WMS) implementation project to replace the legacy IBM AS400 software, successfully launching the new system for 51 clients in 4 months
Management Trainee • KerryTJ Logistics • Jul 2016 - Dec 2017
· Conducted a 1.5-year global logistics business rotation program, gaining experience in a broad range of supply chain solutions, including last-mile delivery, line-haul transportation, international & local express, warehousing, pharmaceutical logistics, cold-chain logistics, and international freight forwarding across various locations, including Taiwan, Hong Kong, Shanghai, Shenzhen, and Thailand
