Matthew Roblin

 Final Year Master's Student

  Helsinki, Finland

I specialize in marketing and experience design. My aspiration is to create experiences, optimize, solve problems and provide solutions to serve users and customers, and help society or businesses do better with opportunities that new technologies create.

At my core, I'm people-oriented, focused on customer & consumer-centricity. My passion and professionalism gravitate towards optimizing brand, product, service, and customer experience, especially in multi-channel & omni-channel commercial environments. I'm particularly swayed by fields like retail and shopper marketing.

My coworkers and peers have said that I am a great communicator, creative, and agile, and very easy to be around. I have a solid understanding of web concepts and digital marketing avenues, as well as conducting a master's thesis on in-store behavior analytics and shopper marketing. I would love to share my skills and expanding ideas with you! I'm also a final year MSc degree student looking to kickstart my career, ready for the next big challenge.

I like to spend my spare time playing music e.g Jazz, gaming by building virtual cities, reading books, going to the gym, and enjoying the outdoors. Random fact about me: I once hitchhiked to the Shire (the one from Lord of the Rings)!

  |  mattroblin.com | [email protected] | +358 44 242 0914

Education

University of Jyväskylä

MSc: Digital Marketing and Corporate Communications  

Minor studies: Strategy & Experience Design (ITP, Aalto University)
Thesis: In-store behavior analytics and shopper marketing (in progress)

Apr 2018 - present
Jyväskylä, Finland

Haaga-Helia University of Applied Sciences

BA: programme in Business Tourism & Events Manegement

2013 - 2017
Porvoo, Finland

Experience Highlights



Marketing-Designer  •  Freelance

February 2015 - Present, remote    

I’ve been freelancing on the side for over 6 years, focusing on creating marketing-centric websites, content, and business growth in a variety of niches for clients, as well as acquisition and offering affordable and high-quality services and advising to small businesses. In addition, I've worked in collaboration with boutique digital agencies; Mixeron and AtelierDigital Ltd.


A notable client I've helped was Spar-Clean Inc, which required web design and inbound growth marketing. Through SEO and marketing-design practices, the client now receives roughly 80% of its lead generation via its website and organic traffic, also averaging almost 2k customers annually.


  • Conversion-focused websites using modern web design and user behavior practices. 
  • Coached and helped clients understand their needs and which design and marketing solutions would best match their goals and expectations for online positioning.
  • Designed multiple WordPress websites and worked on growth marketing tactics with clients who had limited budgets, but to produce best results.
  • Used website optimization and reporting tools e.g Google Analytics, Hotjar, and SEMrush to improve traffic, user engagement, improve user journeys, and implement ways to increase lead generation and conversion rates.
  • Implement innovative marketing ideas, value proposition, and new areas of business for clients.

Sample work: Web Design Portfolio  |  Web Optimization Case 

Travel & Events Management Associate •  United Nations University World Institute for Development Economics Research (UNU-WIDER)

Jul 2015 - Oct 2015 and May 2018 - October 2018, Helsinki Finland 

  • Handling communications related to travel, and liaising with event participants, travellers, and UN personnel.
  • Management of over 300 travel accounts and travel documentation processing.
  • Resolving any difficult and or urgent cases. 
  • Initiated and led a live music entertainment programme for the duration of the conference event days.

    Recommendation letter

Destination Marketing & Events Coordinator  •  ToolBox-Travel Marketing & Consulting

September 2016 - March 2017, Helsinki Finland 

  • Assisting with the organization of MeetFinland and MatkaTravel trade show events.
  • Liaison officer and stakeholder communications between suppliers and buyers.
  • Creating marketing material, promotion of tourism packages, and destinations to prospective clients.

Sales and Marketing Specialist  •  AuthorityWriting

January 2014 - October 2015, remote 

  • Responsible for client and partner acquisition.
  • Marketing coordination to back-end team and overseeing that deadlines are met.
  • Implemented new ways to incorporate value proposition to grow the agency and service offerings.

Extra Experience


Slush - 2019
Event volunteer, sustainability team 

Startup Funding Event - 2018 Rotterdam & Helsinki 
Management team/founders, organized by the WN3 team which I was a part of for one year.

Porvoo Jazz Festival - 2014 
Supported with the event organizing, planning, and onsite assistance. 

Latitute Global Volunteering - 2010-2011 
Spent 1 year in New Zealand as a school's assistant, followed by 4 months in Australia as an outdoor education assistant.

Side projects:

  • The Jazz Directory - a jazz resource site
  • Jazz Calendars - a venue & gig listing service
  • WN3 team - business ideation and team building

Study-related company commissioned projects:

  • Aalto ADCO strategic design research on alumni
  • Google Marketing Challenge (SEM) for a nonprofit
  • CRM strategy project for E-Ahlström oy.
  • Travel Management research for Hansel Ltd.
  • St.Peterline brand Image research
  • Matka Nordic Travel trade show by Haaga-Helia

Highlighted Skills

Web


  • WordPress (Divi Specialist)
  • Search Engine Optimization (SEO)
  • Basics of SEM/Google Ads
  • Basics of Facebook Advertising
  • Social Media Management
  • Copywriting & content production
  • Email Marketing
  • Market Research and Analysis
  • Solid understanding of web concepts and various areas of digital marketing

Tools & Software


  • WordPress
  • Canva & basic Photoshop
  • Google Analytics
  • Hotjar 
  • SEMrush
  • MailChimp

Language


  • English - Native
  • Finnish - Basic

Personal Strengths

People-oriented | Communicative | Adaptable | Openness | Observant | Curious | Analytical | Assessing the needs of others | Networking | Positive | Strong work ethic | Creative thinking | Prospective outlook | Intuitive | Public speaking

Personal & Portfolio Website


Mohit Tater

Founder, Authority Writing

Matthew worked closely with my team and I at AuthorityWriting, along with the developments of a few other agency web projects. I really valued his creativity, entrepreneurial mindset, and great communication skills, which also helped gauge new areas of business and acquire new prospects. Matthew’s experience with us has helped shape his solid understanding for digital marketing activities, SEO and content marketing and strategy in particular. I can highly recommend Matthew as he would be a great asset to your team or project. 

Professional Interests

  • Marketing-Design
  • Digital services and solutions
  • Growth marketing and optimization
  • Multi-channel / omnichannel
  • Location-based advertising and mobile marketing
  • Advertising/Creative & media planning
  • Shopper Marketing
  • Product Marketing
  • Service and experience design
  • Research & development
  • Behavior analytics (offline & online)
  • SaaS, Martech, adtech & retailtech
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