9+ years' experience creating quality content at scale.
[email protected] | Auckland, New Zealand
Produce and edit landing page, marketing, product and UX copy for clients such as TripAdvisor, Viator, easyJet, lowcostholidays, Experience Travel Group, SOAK Shakes and Co. and Arla Foods.
Responsible for product (tours and activities) and destination content for Viator and TripAdvisor Experiences. Manage three in-house writers, ~50 freelancers and $1m budget.
Associate Managing Editor: March 2016 – October 2017 Copywriter: June 2014 – March 2016
Created B2B and B2C content—including articles, marketing copy, video scripts, UX content, white papers and proposal documents—for blue-chip and Fortune 500 companies such as Eli Lilly and Roche.
Managed cross-media campaigns such as GoThinkBig (awarded 'Best Collaboration' and 'Best Innovation' by PPA). Wrote landing page copy and radio scripts.
Led editorial team and created, assigned and edited content for the monthly magazine and website.