Emma Knock

Writer, editor and content strategist

9+ years' experience creating quality content at scale.

  [email protected] | Auckland, New Zealand


Freelance Writer and Editor                          December 2011 – Present |  Global

Produce and edit landing page, marketing, product and UX copy for clients such as TripAdvisor, Viator, easyJet, lowcostholidays, Experience Travel Group, SOAK Shakes and Co. and Arla Foods.

Managing Editor at TripAdvisor, Inc.      June 2014 – Present |  London, San Francisco, Auckland

Responsible for product (tours and activities) and destination content for Viator and TripAdvisor Experiences. Manage two in-house writers, ~60 freelancers and $1m budget.

Associate Managing Editor: March 2016 – October 2017 Copywriter: June 2014 – March 2016

Digital Copywriter at InnoCellence         August 2013 – June 2014 |  London, UK

Created B2B and B2C content—including articles, marketing copy, video scripts, UX content, white papers and proposal documents—for blue-chip and Fortune 500 companies such as Eli Lilly and Roche.

Creative Solutions PM at Bauer Media   June 2011 – August 2013 |  London, UK

Managed cross-media campaigns such as GoThinkBig (awarded 'Best Collaboration' and 'Best Innovation' by PPA). Wrote landing page copy and radio scripts.

Editor at NXG Magazine (Contract)         October 2010  June 2011 | London, UK

Led editorial team and created, assigned and edited content for the monthly magazine and website.


Bachelor of Journalism with Honours                                                                                                     2007 - 2010 |  Kingston University, UK

  • Obtained 2:1 in Journalism
  • Elected chief layout designer and reporter on university paper, The River
  • Awarded 'Publication of the Year' by the Guardian Student Media awards

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