Emma Knock
Writer, editor, and content strategist specialising in creating quality content at scale, with more than a decade of experience in product content creation, writing for SEO, editorial, and content marketing.
Melbourne, Australia
Experience
Executive Editor at Tripadvisor, Inc.
May 2020–Present | Melbourne, Australia
Sets creative direction and drives production for Viator's editorial content. Responsible for maintaining unique content programmes—from product (tours and activities) descriptions to contextual landing pages—and supply UX copy.
Managing Editor: Oct 2017–May 2020 | San Francisco, Auckland
Associate Managing Editor: Mar 2016–Oct 2017 | San Francisco
Senior Copywriter: June 2014–March 2016 | London
Self-Employed Writer, Editor, and Content Strategist
December 2011–March 2021| Global
Content creation and strategy consultation for brands including easyJet, lowcostholidays, Experience Travel, Lurpak, SOAK Shakes and Co., and Explorabout.
Digital Copywriter at InnoCellence
August 2013–June 2014 | London, UK
Created B2B and B2C content—including articles, marketing copy, video scripts, UX content, white papers, and proposal documents—for blue-chip and Fortune 500 companies such as Eli Lilly and Roche.
Creative Solutions PM at Bauer Media
June 2011–August 2013 | London, UK
Managed cross-media campaigns such as GoThinkBig (awarded 'Best Collaboration' and 'Best Innovation' by PPA). Wrote landing page copy and radio scripts.
Editor at NXG Magazine (Contract)
October 2010–June 2011 | London, UK
Led editorial team and created, assigned, and edited content for the monthly magazine and website.
Education
Bachelor of Journalism with Honours 2007–2010 | Kingston University, UK
- Obtained 2:1 in Journalism
- Acted as layout editor and reporter on university paper, The River
- Awarded 'Publication of the Year' by the Guardian Student Media awards
