Medibrandox

Roles and Responsibilities

1. Keyword Research: Conduct in-depth keyword research to identify relevant keywords and search terms that align with the target audience and business objectives.

2. On-Page Optimization: Optimizing website content, meta tags, headings, and URLs to improve search engine visibility and keyword relevance. This includes optimizing title tags, meta descriptions, alt tags, and internal linking structures.

3. Technical SEO: Identifying and resolving technical issues that may impact website performance, such as crawl errors, broken links, site speed optimization, mobile responsiveness, and XML sitemap creation.

4. Content Optimization: Creating and optimizing high-quality, engaging, and relevant content that appeals to both users and search engines. This involves optimizing content structure, formatting, keyword density, and incorporating relevant keywords naturally.

5. Off-Page Optimization: Developing and executing off-page strategies to build high-quality backlinks from reputable websites, social media promotion, influencer outreach, and online reputation management.

6. SEO Audits: Conduct regular website audits to identify areas for improvement, track performance, and ensure compliance with SEO best practices and search engine guidelines.

7. Competitor Analysis: Analyzing competitors' SEO strategies, keyword targeting, and content to identify opportunities and develop strategies to stay ahead in the search engine rankings.

8. SEO Reporting and Analysis: Monitoring, analyzing, and reporting on key SEO metrics and performance indicators using tools like Google Analytics and Google Search Console. This includes tracking organic traffic, keyword rankings, conversion rates, and user engagement.

9. Stay Updated with Industry Trends: Keeping up-to-date with the latest SEO trends, algorithm updates, and best practices to adapt strategies accordingly and maintain a competitive edge.

10. Collaboration with Cross-Functional Teams: Collaborating with content creators, web developers, designers, and marketing teams to align SEO efforts with overall digital marketing strategies and business goals.