Patrick J. Kennedy                                             

Graduating Senior in Business Studies

I am a community builder, storyteller, and above all, a persistent individual striving to make lasting impacts through creative solutions. As an innovator fueled by my passion for building online communities, I look for opportunities to design programs that increase engagement, instill the desire to act, and rally audiences around a shared cause. 

I am currently looking for an opportunity that challenges me to continue developing as a young professional, enables me to make an impact through my work, and capitalizes on the lessons I've learned in recent years, both on the job and in the classroom.


  Specialties

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  Creative Strategy Experience

Communications Associate - Calabrese Management
June 2016 - February 2017

- Developed and published mobile app for client's international trade show on both Android and iPhone platforms with features such as a live activity stream, individual attendee and vendor profiles, and interactive trade show floor vendor map.
- Completely redesigned and launched 20+ page website that included entirely new content, e-commerce capabilities, searchable public database integrations, business process automation, and SEO.
- Managed rewriting of all content for a 15+ page website while assisting with strategically formatting the system’s processes.
- Administered and set up voting system for client’s annual online awards competition
- Managed multiple client’s email marketing communications
- Designed sponsorship programming, event brochures, and event materials for multiple clients

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Public Relations and Social Media Strategist - PRworks, Inc.
May 2010 - September 2013

- Designed social media diversification plans that increased consumer engagement and brand following
 - Managed shared content on various online platforms for multiple clients
- Developed company image for numerous clients through consumer outreach methods, website remodeling, content overhauls, and key message development
 - Key role in planning and designing upscale event with 250+ attendees including government dignitaries, security details, and multiple vendors
- Preserved the survival of special needs camp by collecting consumer opinions through targeted cold calling and designing a first-of-its-kind certification program to build the client’s revenue stream

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Marketing Coordinator - FlashNotes.com 
April 2011 - July 2012

- Designed, implemented, and managed campus-specific marketing plans at target universities across the nation
 - Created organization-specific programs and events designed to engage community and enhance brand following
 - Developed first campus representative program at Kent State University which became model for nationwide program
 - Hired and trained all campus representatives while administrating application process
- Controlled and monitored the brands' web image across the social media landscape while executing FlashNote's social media strategy 


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Manager of Community Operations - FirstString.com
September 2013 - November 2013 

- Built the information collection database to the largest collection of high school sports data in the United States at that time
 - Responsibilities included ensuring content aggregation and user acquisitions were growing at a rapid pace while being an instrumental contributor to market strategy and official site image 
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Graphic Design and Marketing Intern - Summit Marketing & Communications Group, Inc.
 June 2009 - August 2009

- Designed various advertisements for clients including print materials, radio scripts, and billboard concepts

- Created taglines, slogans, and prospected over 300 businesses through targeted cold calling. 

- Two designs were published and circulated in the local newspaper as well as online. 

- Script for radio advertisement was produced and distributed to multiple stations in surrounding area. 

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Patrick is a rare and unique find. What I have been most surprised about him is how much he brings to the table and actually accomplishes. When he says he's going to do something, he does it. That's extremely rare and a trait that can't be learned. He continues to impress me with his knowledge of the social media space, his willingness to learn and try new things and bring relevant and meaningful conversation to the table. Patrick is humble, yet definitive. He is definitely someone I highly recommend. Anyone would be lucky to have him on their team, and we're lucky to have him on ours.

Jonathan Eppers, CEO and Founder at FirstString

  Community Building Experience

Company Advisor - Pennsylvania Free Enterprise Week (PFEW) 
July 2015

- Mentored 18 high school students in business simulation competition in which they combined in-depth financial decision making while creating extensive marketing campaigns and defended their thought processes during two 12-minute presentations to panels of industry professionals

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UR Downtown Student Coordinator - University of Richmond
September 2013 - November 2013

The UR Downtown Student Coordinator connects the University community to downtown Richmond through educational programming, career development, and community building. Responsibilities include managing social media channels, generating communication materials, conducting research on local issues, and managing a personal event planning project that includes promotion and implementation.

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Resident Assistant - Kent State University
August 2011 - December 2011

- Organized largest event in Resident Services’ history while orchestrating company sponsorships and incorporating community non-profits 

- Responsibilities included developing a healthy community environment through creative programming, providing direction on psychological and social topics, and mentoring both academically and professionally

- Responsible for an entire floor of 40 freshmen male residents

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Patrick is an exceptional leader who has a high level of integrity and professionalism. His work ethic is unparalleled to others his age and he puts forth exceptional effort in all of his endeavors. When I think about the impact that one student has made being civically-minded, I am reminded that these are the types of people out there making the difference and these are the future leaders among us.

Jackie Kus, Resident Hall Director at Kent State University

"Patrick Kennedy has greatly impacted my life and the lives of others. He taught us that even if we didn't win the competition, we still won at the more important things. We built bonds and friendships that will last a lifetime. Patrick knows how to make people from everywhere and anywhere, from all walks of life, come together. He was the heart and soul of our company, or should I say, family."

Olivia, Vice President of Marketing at PFEW

  Public Speaking Experience

Public Speaker and Student Recruiter - Pennsylvania Free Enterprise Week (PFEW) December 2014 - May 2016

- 146 presentations given throughout 41 different high schools located across Pennsylvania over the course of two recruiting seasons 

- Back to back years of record-breaking numbers for both number of applications received and number of participants attending the camp in program history 

- Redesigned default presentation 

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"This is an extraordinarily special milestone year for PFEW. To meet the exploding student demand evidenced by the 3,000+ applications for 2015, we expanded last year to a fifth session, and are now expecting to graduate approximately 2,200 students. This will, far and away, be the largest program in every regard in our history"

John Trombetta, CEO and President of Pennsylvania Free Enterprise Week (PFEW)

"You kept approximately 144 teens engaged for eight 40-minute periods! Your stories were interesting and inspiring for young people who are just beginning to make decisions for the future. Your program provides motivation and hope for students who desperately need a new paradigm for thinking about life outside of high school. Great Job!

Midd-West High School

  Design

Over the course of my experience, I've had the opportunity to use my design skills for various projects. The following links are just a few examples. 

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  Personality

Good&Co is a self-discovery platform and network for a new generation of professionals looking for more meaning in their careers. Their algorithm taps into over 20 years of career psychometrics and psychological analysis, helping people identify their professional style for a better fit with current and potential employers and teams. 

Click to see my profile!
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Warm, and empathetic with a strong sense of duty, the Advocate is the best person to partner with during a trust fall exercise. Strongly motivated to support others, they value being part of a close-knit team. 

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A mogul in the making, the Go Geter lives life at high velocity and can handle an intense workload. Energetic and dynamic, they intend to leave their mark on the world and inspire others to do the same. 

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Multi-talented, driven and purposeful, the Visionary is always looking for the next challenge. Assertive and individualistic, they'll settle for nothing less than the best. 


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