Carly Walsh
I'm Carly Walsh, a person addicted to Twitter living in Brooklyn, New York. Word on the street is I'm good with GIFs. I do social and content at Livestream, the world's leading end-to-end live video solution, where I have created a brand voice across digital platforms and generated more than $650,000 in sales pipeline with ads on Facebook, Instagram, Twitter, and LinkedIn. @Livestream has been retweeted by the New York Stock Exchange, UN Foundation, Katie Couric, Senate Democrats, Doctors Without Borders, Mashable, CNET, Product Hunt, Vanessa Williams, Climate Reality, 92Y, Janet Mock, The Webby Awards, and more.
Experience
Content and Social Media Manager, Livestream Oct 2015 - Present
- Create and execute a social media strategy across multiple platforms, e.g. Twitter, Facebook, Instagram, LinkedIn, and Snapchat
- Promote customer Livestream Events
- Share blog, ebook, and case study content
- Engage with customers, prospects, viewers, and fans
- Grow Instagram followers 401% with employee features, behind-the-scenes content, and event promotions
- Generate brand awareness, marketing qualified leads, pipeline, and won deals with paid social campaigns
- More than $650,000 in generated pipeline since June 2016
- Curate live video content on livestream.com/watch
- Manage the Wordpress CMS and write blog posts, case studies, and ebooks for The Stream — livestream.com/blog
- Project manage, curate video content, and write copy for the end of year microsite project — livestream.com/year/2016
- Write copy for a variety of marketing materials, e.g. one-pagers, pamphlets, and email marketing campaigns
- Design sales enablement materials, e.g. pitch decks and one-pagers, for the Sales and Account Management teams
Social Media Editorial Intern, Definition Media Aug 2015 - September 2015
- Pitched stories about trends and news in social media, marketing, and advertising
- Wrote 4-5 articles per day
Editorial Intern, SJR Jun 2015 - Aug 2015
- Created content for Even Hotel's Wellwellwell.com, Avon's BeautyForAPurpose.com, Levi's Unzipped Blog, Barneys' The Window, and Absolut Vodka
- Wrote copy for Target's Pinterest account and Marriott's Destinations Google+ account
- Managed Target's Pinterest presence using Opal and scheduled daily pins using Curalate
- Collaborated with a team to create and present trend reports using Keynote
- Pitched a comprehensive content and social media strategy for Bumble
Education
B.B.A. with a concentration in Marketing, The George Washington University Aug 2011 - May 2015
Digital Marketing, Advertising: Integrated Marketing Communications, Consumer Behavior, Marketing Research, Principles of Public Relations, Social Psychology, Principles of Marketing, Organizational Communication, Management, Organizations, and Society, Business Law and Ethics, Microeconomics, Macroeconomics, Creative Writing, Dramatic Writing, Design
