Strengths
- O years of search marketing experience in SEM & SEO.
- O years of Google Top Contributor Program in Advertising.
- Building a Global SEO strategy to drive Ox traffic in YoY.
- Building SEO workshop with best practices cross-functional and regional team across TW, HK, SG, PH, KR Market.
Experience
KLOOK TW, Performance Marketing - SEM | Jan 2019 - May 2019
- Manage TW Google Ads Account with Target increase OX Revenue in YoY and ROAS of O
- Building A/B Testing on various Search Intent with landing pages.
- Building Performance Marketing Channel Dashboard to monitor Media Campaign and Traffic, Revenue Trends.
KLOOK, Growth Marketing - Head of SEO | Oct 2017 - Jan 2019
- Building Global SEO Strategy base on A/B testing & Best Practices across the major market in TW, HK, SG, PH, KR and driving Ox traffic in YoY.
- Leading SEO Technical Project with PM/Tech team on systematic meta tags, Multi-Language logic, Structured Data, Google AMP, 3rd Party Review, etc.
- Building SEO Training workshop cross-functional from PM/Tech team to marketing team, product content team, affiliate & partnership team.
- Increase Ox in Link-building by quarterly basis with affiliates & partnerships.
- Building Global SEO Report for all regional markets for weekly and monthly tracking.
KLOOK TW, SEO & Performance Marketing | Apr 2017 - Dec 2017
- Responsible for optimizing Revenue on performance channel across SEM, Email, Paid Social in Taiwan.
- Responsible for optimizing SEO Content and Rank on Top 5 in Google TW & HK.
- Responsible for optimizing blog(WordPress) functionality and reduce bounce rate by O%
iProspect TW, Senior Optimizator - SEO | Dec 2015 - Apr 2017
- Assist client to increase O% of the quarter’s revenue on SEO strategy in O months.
- Manage books, cosmetic related Vertical E-commerce, and Retail E-commerce website
- Collaborate with the cross-functional team within the client’s BU and Tech agencies to ensure alignment on strategy.
- Proposing search opportunity on both SEO & SEM strategy, work closely with Paid Search, Data Analytics, Social Media team to ensure the alignment of the business objective & outcome.
Wallace Academic Editing, Marketing Associate & IT Specialist| Mar 2013 - May 2015
- Improve O% of the traffic in YoY and drive O% of the total revenue from online Channels.
- Responsible for optimizing website traffic on both SEO, SEM, Social Media Channel, optimize website overall CVR by building WordPress.
