Managing Editor, Rehab Media Network

New York, New York, USA 

Jan 2021 - Present

• Create and ensure successful implementation of site content plans/strategy
• Ensure content alignment with overall company strategy and goals
• Edit, fact check, and publish articles from accredited writing team and in-house editors
• Provide in-depth reporting on team productivity and outcomes, providing suggestions for improvement
• Maintain the RMN style guide, ensuring all content published adheres to the guidelines
• Lead the ideation and execution of content topics across multiple sites, working closely with the Content & SEO Director 
• Analyze processes and workflows, making recommendations for improvements (and implementing them)
• Provide ongoing mentorship and training to team
• Educate and provide regular feedback to team on digital content best practices 
  
• Lead the team to meet the organization's expectations for productivity, quality, continuous improvement, and goal accomplishment

Creative Project Manager, LOQI GmbH

Berlin, Germany 

Jan 2020 - Oct 2020

• Created and implemented timeline for marketing and creative assets 
• Assigned tasks and deadlines to content writers, digital marketers, and designers and oversee progress 
• Determined scope and cost for larger scale projects and manage budgets 
• Planned holistic digital marketing campaigns for web, SEO, email, social media and display advertising 
• Maintained our social media presence across all digital channels 
• Measured and reported on the performance of all digital marketing campaigns 
• Maintained online marketplaces like Amazon and regional retail buyers 
• Managed agencies and freelancers used for digital marketing initiatives
  

Marketing Manager, spot9 GmbH

Berlin, Germany 

Oct 2019 - Jan 2020

• Marketing strategy
  
• Defined strategic positioning of new products and existing products in alignment with the spot9 brand
• Aligned style and design for all branding materials across all channels and product lines
• Analyzed marketability for each spot9 product and aligned corresponding customer personas in preparation for marketing campaigns
• Coordinated and implemented GTM activities for new products with the marketing team
• Collaborated and ensured brand consistency with all teams for new product development, developing current products, CRM, and web
• Closely collaborated with the consumer care team to navigate decisions around new product launches 
• Analyzed learnings and proposed ideas to streamline the execution of product marketing activities 
• Liaised with outside vendors for quality control, i.e. branding agencies, UX/UI design firms, videographers, photographers, influencers, etc.
  
• Branding
• Developed and designed the company's brand manual and style guide
• Led branding workshops with key stakeholders and team members
• Developed customer personas for all product lines
• Embodied the brand across all teams to ensure brand consistency internally and externally

Head of Content, Zizooboats GmbH

Berlin, Germany 

Sept 2018 - Oct 2019

• Public relations
• Planned and carried out publicity strategies and campaigns i.e. promotional sales, charity events, press trips, brand events, raffles, advertorials, etc
• Wrote and approved press releases
• Handled inquires from the press, public, and outside organizations
• Liaised with agencies and freelancers for PR, brand, and advertising projects
  
• Provided press with all needed press materials such as press photos, product photos or descriptions, company background, company statistics, market data, customer surveys, etc
• Supported the core team with interview and press event preparation 
• Partnerships
• Created partnerships with charities, industry professionals, B2B clients, influencers, and more
• Supported partnerships made by the Business Development team, primarily tourism agencies
• Found and briefed brand agencies for future collaboration
• Creative assets and brand materials
• Created the company's first brand book comprising of the Brand Messaging and Visual Identity
• Designed and maintained brand marketing materials:
• Video content for Youtube and social media ad campaigns
• Print advertisements for magazines - full page, half page and for advertorials
• Event materials such as booth designs, large scale wall posters and all needed print materials
• Press photos and materials
• Branded merchandise: t-shirts, dry bags, USB drives, pens, bottle cap openers, etc
• Other brand materials: billboards, brochures, posters, booklets, business cards, vouchers, holiday cards, on-boarding materials, flyers, etc

Marketing Manager, Zizooboats GmbH                                 

Mar 2018 - Sept 2018

• Lead content roadmap for on-page copy including SEO texts, landing page headers, product descriptions and more in English, German and Italian
• Optimized copy on the homepage and landing pages for SEO and relevant keywords (English, German and Italian)
• Updated core team on SEO metrics like organic traffic, referral traffic, backlinks, competitor analysis, etc
• Controlled the editorial calendar and managed a team of writers for popular sailing magazine (10K unique visitors a month) and optimized each article for keyword ranking
• Managed freelance writers and SEO specialists to help with projects in US/UK, DACH and Italian markets to help increase organic traffic and build a stronger backlink profile
• Link building campaigns with popular blogs in each market
• Collaborated with bloggers for different paid campaigns (sponsorships, gifts for their readers, etc)
• Gained backlinks or brand mentions
• Conducted regular audits to track brand and industry keywords
• Balanced and controlled the SEO team budget
  

Content Strategist, Gogoro Smartscooters Inc.                            

Taipei, Taiwan

Sept 2016 - Dec 2017

• Supported the Director of Global Marketing and Event Manager on new product launch and popup events
• Designed promotional materials for events: posters, billboards, stickers, flyers, product brochures, etc.
• Aided with key messaging for multiple global marketing campaigns
• Wrote blog posts and conducted interviews with C-Suite executives, stakeholders, engineers, and designers to deliver high quality content to help promote and explain different functions and features of Gogoro's line of smartscooters

Senior Art Director, HTC Corporation                                  

Taipei, Taiwan

Apr 2015 - Mar 2018

• Lead the ideation, planning, and art direction of major creative projects: TV commercials, in-house video, and website development, in-house marketing creatives, event design, etc. 
• Managed casting, costume design, voice over recording, video and music editing, photo shoots, etc. 
• Oversaw product storytelling throughout all brand touchpoints (each product website, key visuals, television/online video advertisements, brochures/print advertising, event design, script writing, speech writing, etc) 
• Managed team of copywriters and delivered copy for each product website and all marketing materials in English and managed the translation of all copy to up to 9 different languages before global distribution 
• Worked with user research team during the planning, strategy development, and early design stages of new products 
• Constructed compelling artifacts (moodboards, conceptual diagrams, task flows, storyboards, etc) that outlined the proposed marketing strategy and creative direction for upcoming products to gain strategic alignment in our team and encourage innovation 
• Participated in and lead design-thinking exercises to break through organizational silos and collaboratively solve complex design challenges 
• Partnered with development, business, and marketing teams to drive successful product experiences 
• Worked with outside design agencies to outline and explore future products for the company's portfolio
  

Digital Marketing Specialist, Taroko Software                                                                

Taipei, Taiwan

Oct 2012 - Mar 2015

• Optimized websites for clients to help improve their SEO metrics, i.e. site ranking, keyword ranking, domain authority, etc., with the goal of helping them to generate more organic traffic and gain visibility on search engines
• Optimized on-page copy and meta data to target specific industry keywords to help them increase in ranking
• Tracked the progress of keywords and website traffic using various SEO software
• Reported progress regularly and adjusted tactics when needed
• Lead content marketing projects with in-house and freelance writers
• Conducted market research to stay on top of SEO trends
  
• Reported campaign results, conversion rates, traffic, and other key metrics to help shape future marketing strategies