Keving Yang Email

Outdoor Enthusiasts [email protected]

F&B Management 0975-695-110

Mar 2023 - Oct 2023

【 Advertising Media Operations 】

Experience: Managed and oversaw advertising operations for Dcard and Dcard Network Media.
Client Management: Handled clients across diverse industries, with a primary focus on Apparel, Food, FMCG, and 3C.
Customization: Utilized internal databases to tailor advertising audiences and implement remarketing strategies.
Campaign Support: Assisted in brand campaign planning and content creation, covering graphics, videos, and copywriting.

【 Data Analysis and Optimization 】

Analytical Tools: Analyzed advertising data using various tools, including Google Trends and ChatGPT, to provide optimization recommendations.
Data Utilization: Utilized pivot tables and internal database data for recommendations on ad placements, budget allocation, target audiences, and advertising materials (presentation format, post content).

【 Project Management and Communication 】

Data Organization: Organized and consolidated internal data, including social media behavior and competitor analysis.
Collaboration: Worked closely with media planners, sales teams, and project managers to facilitate advertising projects.
Communication Skills: Interacted with external partners to address advertising issues and ensure smooth project execution.

Nov 2020 - Aug 2022

【 Advertising Media Operation 】

Experience: Nearly 2 years of expertise in Meta platforms (Facebook, Instagram) and CPAS (including Shopee, MOMO platform) advertising.
Industries Operated: Managed operations for 10+ industries, predominantly serving e-commerce clients in sectors such as apparel, beauty, finance, medical and beauty, real estate, food, Q-commerce, etc.
Technical Proficiency: Utilized GTM and Facebook Pixel tools for client setup and troubleshooting of conversion events.

【 Data Analysis and Optimization 】

Analytics Tools: Utilized Google Analytics, Similarweb, Google Trend, and other marketing tools to provide data-driven ad optimization suggestions.
Data Interpretation: Utilized Excel pivot tables for data analysis, offering recommendations on ad placement strategy, budget allocation, and material (type and copy content) optimization.

【 CRM Management 】

Budget Management: Oversaw monthly budgets for millions of customers and conducted weekly and monthly reviews with clients.
Reporting: Prepared quarterly and annual data reports, offering follow-up advertising budget planning, industry trend insights, and proposing new features.

【Presentation and Communication】

Training Role: Serve as an in-house Meta advertising training instructor.
Orientation and Training: Assist in the new employee orientation and training presentations.
Collaboration: Communicate and cooperate with different departments (RD, AE)

- Case Studies -

1. [ Health food industry / ROAS 3-4 ]

Conducted A/B Tests for optimal material, audience, and product sets.
Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
Maintained a stable ROAS between 3-4.

2. [ Apparel industry / ROAS about 6-7 ]

Adjusted different product catalogs based on Meta ads and GA data.
Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
Maintained a stable ROAS between 6-7.

3. [ Real Estate Industry / List CPA 350-450 ]

Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.