Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
- Experience: Nearly 2 years of expertise in Meta platforms (Facebook, Instagram) and CPAS (including Shopee, MOMO platform) advertising.
- Industries Operated: Managed operations for 10+ industries, predominantly serving e-commerce clients in sectors such as apparel, beauty, finance, medical and beauty, real estate, food, Q-commerce, etc.
- Technical Proficiency: Utilized GTM and Facebook Pixel tools for client setup and troubleshooting of conversion events.
【 Data Analysis and Optimization 】
- Analytics Tools: Utilized Google Analytics, Similarweb, Google Trend, and other marketing tools to provide data-driven ad optimization suggestions.
- Data Interpretation: Utilized Excel pivot tables for data analysis, offering recommendations on ad placement strategy, budget allocation, and material (type and copy content) optimization.
【 CRM Management 】
- Budget Management: Oversaw monthly budgets for millions of customers and conducted weekly and monthly reviews with clients.
- Reporting: Prepared quarterly and annual data reports, offering follow-up advertising budget planning, industry trend insights, and proposing new features.
【Presentation and Communication】
- Training Role: Serve as an in-house Meta advertising training instructor.
- Orientation and Training: Assist in the new employee orientation and training presentations.
- Collaboration: Communicate and cooperate with different departments (RD, AE)
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.