Keving Yang Email
Outdoor Enthusiasts [email protected]
Education (2015-2019) Phone
F&B Management 0975-695-110
Work Experience
Performance Specialist • FABCOM LIMITED
Dec 2023 - Now
【 Ad Operation and management 】
- Operated and managed in Meta, Google, Line, and Programmatic advertising.
- Operation diverse industry types, mainly for e-commerce customers.
Utilize GTM and Pixel tools to help clients set up and troubleshoot conversion events.
【 Data Analysis and Optimization 】
- Provide ad optimization suggestions with GA, Similarweb, Google Trend, and other marketing tools.
- Analyze data and provide optimization on ad placement strategy, budget allocation, content creation, and strategy development.
【 CRM and Project Management 】
- Communicate and collaborate between project team members, stakeholders, and other relevant parties to facilitate advertising projects.
- Maintain and manage customer relationships.
Ads Optimizer • DCARD TAIWAN LTD.
Mar 2023 - Oct 2023
【 Advertising Media Operations 】
- Operated and managed Dcard Network Media Ads.
- Handled clients from diverse industries, mainly focusing on Apparel, Food, FMCG, and 3C.
- Assisting with brand campaign planning, and content creation.
【 Data Analysis and Optimization 】
- Utilize Google Analytics, Similarweb, Google Trend, and other marketing tools to provide ad optimization suggestions.
- Analyze data and provide recommendations on ad placement strategy, budget allocation, and content creation.
【 Project Management and Communication 】
- Organized and consolidated internal data and information, including social media behavior and competitor analysis.
- Communication and coordination with media planners, sales teams, PM, stakeholders, and other relevant parties to facilitate advertising projects.
Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
- Nearly 2 years of experience in Meta and CPAS advertising.
- Operation 10+ industry types, mainly for e-commerce customers.
Using GTM and Pixel tools to help clients set up and troubleshoot conversion events.
【 Data Analysis and Optimization 】
- Utilize Google Analytics, Similarweb, Google Trend, and other marketing tools to provide ad optimization suggestions.
- Analyze data and provide recommendations on ad placement strategy, budget allocation, and content creation.
【Presentation and Communication】
- Serve as an in-house advertising training instructor and assist in the new employee orientation and training presentations.
- Communicate and cooperate with different departments.
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.
