Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
【 Data Analysis and Optimization 】
- Utilize Google Analytics, Similarweb, Google Trend, and other marketing tools to provide ad optimization suggestions.
- Analyze data and provide recommendations on ad placement strategy, budget allocation, and content creation.
【Presentation and Communication】
- Serve as an in-house advertising training instructor and assist in the new employee orientation and training presentations.
- Communicate and cooperate with different departments.
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.