Sabina Yuan

Talented media planner experienced in supporting and enhancing media campaigns. Well-organized with excellent project management skills and a self-directed nature. Looking to bring 7+ years of related experience to a challenging new role.

  Taipei City, Taiwan   

Work Experience

Assistant Manager  •  dentsu X 貝立德股份有限公司

October 2015 - Present

• Well-experienced in serving different types of clients, including:
- FMCG: (B&Q, L'OCCITANE, EASY SHOP, Vitalon, Tomax, Unionrice, Yalkut)
- Airline (AirAsia)
- Motor/ car (SYM/ HYUNDAI)
- Education (Ruby Shu/ TutorABC)
- Alcohol (Suntory)
- Health (Pfizer/ Brand’s)
- House applicant ( Fujitsu )
- Gaming(Gamesofa/ RO gnjoy).
• Join new client pitch: Aicom, FundRich, HOYU, Orsted, Chubblife, Continental, Unionrice.
• Making and executing integrated marketing strategy and plan for new product launch, including traditional and digital media, social creative campaign, celebrity and KOL, and press conference liaisons.
• Providing media research and market analysis to assistant clients outline campaign objectives.
• Monitor and analyze media execution and post-buy reports preparation.

Director  •  Whats Media Inc.

January 2013 - June 2015

. Government tender pitching.
. New client developing.
. Managing teamwork, 3-6 members and monitor daily
operations.
. Filming planning and executions.

Special Assistant  •  Feng-Her Technology Communication Technology Co.

May 2011 - May 2013

. Handling digital signage manufacture and sales.
. Digital signage manufacture project managing.
. Conducted cross-company cooperation, and supplier/retailer handling.
. Event organizing, both local and overseas exhibition
arrangements.




Tai Pan Butler  •  台北晶華酒店 Regent Taipei

October 2009 - April 2011

. Developed and maintained courteous and effective working relationships.
. Received and processed stock into the inventory management system.
. Participated in continuous improvement by generating suggestions, and engaging in problem-solving activities to support teamwork.
. Resolved problems, improved operations and provided exceptional service.
. Actively listen to customers, handle concerns quickly and escalated major issues to the supervisor.
. Provided MOFA and entertainment group personal butler service.

Education

2007 - 2009

Southern Cross University, Australia

Bachelor of Business in Hospitality Management

2006 - 2007

International College of Hotel Management, Adelaide

Diploma of International Hotel Management

2004 - 2006

Auckland University of Technology

Diploma of Hospitality

Skills


  • Traditional Media
  • Digital Media
  • Strategic Media Planning
  • Workflow Optimization
  • Media Buying
  • Microsoft Office
  • Business Communications
  • Market Research
  • Market Analysis
  • Team Coordination
  • Media Monitoring
  • Effective Communication

Languages


  • Chinese — Native or Bilingual
  • English — Professional
  • Korean — Beginner