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Sabrina Ocampo

Sr. Account Executive 

San Mateo, CA  |  650.245.4364  |  [email protected]


10 years B2B selling, customer success, and partnership experience in both early and hyper-growth stage SaaS companies in a variety of verticals such as UCaaS, CRM, MarTech, HRtech, FoodTech. Determined, competitive, self-motivator with positive, high energy. Accomplished, quota-carrying sales professional looking to apply my early stage startup experience to drive revenue, both new and expansion/upsell, and create a culture of collaboration to help the team win as one.

Work Experience

CloudCall | Sr. Account Executive Jan 2020 ~ Present

  • 2020 Quota Achievement: 128% | Q2 2020: 107%
  • Mentored BDR team on best practices for lead generation, resulting in a 2x increase in scheduled demos in Q2. 
  • Created outbound sales process including cadences and personalized 1:1 messaging, increasing open and reply rates to 48% and 8% respectively. 
  • Initiated use of Loom to promote personalized video prospecting which has resulted in a 28% email reply rate and 5 scheduled demos (pipeline of $45k ARR generated from a single campaign) 
  • Tools used: LinkedIn Sales Navigator, ZoomInfo, Outreach, Zoom, Loom
  • ACV:  $25k 

VirtualPBX | Sr. Account Executive Sep 2018 ~ Jan 2020

  • Consistently achieved monthly quota of $6k MRR ($72k ARR).
  • Collaborated with SDR to quickly qualify leads, focusing on the higher dollar opportunities.
  • Refined outbound sales process including cadences and personalized 1:1 messaging, increasing open and reply rates to 55% and 13% respectively. 
  • Provided feature/functionality feedback to the engineering and marketing teams to help prioritize the roadmap. 
  • Brand Evangelist - Took initiative to go out-of-the-box to attend monthly tech Meetups as a form of lead generation. 
  • ACV: $12k

Reviver Auto | Regional Sales Manager, Mar 2018 ~ Sep 2018

  • Created brand awareness of a pre-launch product, the RPlate, through our first sales channel (dealerships) via outbound efforts such as email campaigns, strategic lead generation, industry events, and outside sales.
  • Collaborated with customer success to ensure a smooth onboarding experience for new customers, ensuring a high adoption rate and subsequent low churn. 
  • Managed the full sales-cycle, including product demos, proposals, contract generation and other deliverables for closing utilizing system of record for managing sales pipeline: MS Dynamics. 
  • Orchestrated outbound email campaign which resulted in a 60% open and 15% reply rate. 5 new opportunities for a total net new pipeline value of $200k. 
  • Voiced customer feedback/issues cross-departmentally with the engineering, product, and marketing teams.
  • ACV: $40k

Insightly | Account Executive, May 2017 ~ March 2018

  • 121% of quota in Q3 2017, 112% of quota in Q4 2017 ($70k quarterly quota)
  • Evangelized the Insightly vision to prospects through a consultative approach consisting of initial discovery and fully-customized product demos utilizing Zoom.  
  • Relentlessly engaged prospects with a value-based approach. 
  • Collaborated with SDR, solution consultant, and sales director to strategically navigate and close complex deals (director, VP, C-Level). 
  • Became a subject matter expert on Insightly’s product and competition. 
  •  ACV: $24k

Love With Food| Brand Partnership Manager

Sept 2016 ~ May 2017

  • Generated net new business and manage a qualified sales funnel of opportunities with brand managers and/or marketing departments of CPG companies.
  • Logos closed include many well-respected, national/international brands such as Glutino, Welch's, Pirouline, NibMor, Hero Nutritionals, Heavenly Organics, Nutiva, and Manitoba Harvest. 
  • Managed the full sales-cycle, including prospecting, pitching, contract generation, and other deliverables for closing.  
  • Represented the company at trade shows and other networking events 
  • Delivered exceptional customer service as a trusted authority in the CPG space in order to strengthen relationships with clients 
  • Managed a high volume of outbound contacts to uncover qualified sales opportunities 
  • ACV: $18k

Simppler | Customer Success Manager, Oct 2015 ~ Sep 2016

  • Spearheaded customer success efforts to help shape, iterate, and scale the success strategy, taking initiative to build a solid foundation for future team practices, tools, content, and workflow.
  • Actively managed portfolio of Simppler’s mid-market and enterprise customers.
  • Provided strategic guidance and employee/recruiter training to improve adoption of Simppler. 
  • Delivered ongoing best practices to customers to help them achieve value according to their specific objectives. This includes conducting QBRs.
  • Collaborated cross-departmentally to share intelligent product feedback and recommendations from customers back to the Product/Eng teams.
  • Quarterbacked customer risks and escalations end to end, including working cross-functionally to create and execute on action plans. 
  • Created and managed the client life cycle process (starting from the initial sale through all phases of implementation and contract renewal)

Marketo | Account Executive (Installed Base), Sep 2013 ~ Aug 2014

  • 115% of quota in Q1 2014, full ramp ($225k quarterly quota)
  • Prospected, developed, and closed new Marketo solutions within the installed base.
  • Evangelized the Marketo vision to prospects through product demos, utilizing both Blue Jeans and GTM.
  • Developed and executed on account plans to maximize revenue potential.
  • Created and delivered accurate forecasts.
  • Worked closely with the customer success and renewals team to ensure customer success and retention. 
  • ACV: $48k

RingCentral | Sr. Account Executive, Apr 2010 ~ Jun 2013

  • First account executive hired to help build out the US sales team.
  • Top Sales Performer - Exceeding sales goals – Averaged 115% of quota, month over month. Average quota ranged between $70,000 - $90,000 / month.
  • Selling to decision makers at all levels (director, VP, C-Level).
  • Managed the full sales cycle, including contract generation and other deliverables for closing. 
  • Utilized Salesforce for pipeline/forecasting, GTM for demos.
  • Trained, shadowed, and mentored all new hires. 
  • Penetrated strategic accounts to locate decision maker and ultimate close deals. 
  • Closed many high-profile accounts including but not limited to: Twitter, Zuora, New Relic, Vitrue (acquired by Oracle), Okta, and OpenTable. 
  • ACV: $18k

Education

Certified Customer Success Manager, SuccessHacker, 2020

San Francisco State University, Bachelor of Arts (BA), Business Management, 2000 ~ 2002

College of San Mateo, Associate’s Degree, Marketing Management, 1998 ~ 2000


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