Saha Chuang

I’m an experienced growth & UX designer, I had experience in an international E-commerce team and cross-function growth team. With my business background and master’s in human-computer interaction, I can integrate user needs and deliver appropriate and innovative user experiences that contribute to business requirements by data-driven experiments. I’m always curious about new technology and user-centric innovations, and I dare to try.

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[email protected]


Web Design

  • HTML5 + CSS3
  • RWD

UIUX Design

  • Interview / User testing
  • Figma

Project Management

  • Data Analytics
  • Problem Solving

Work Experience

Pinkoi | Growth & Product Designer, 

Apr 2020 ~ Now

※ Responsibilities 

  • Participated in Growth projects as UIUX designer and project owner which contribute to business goals (Acquisition, Activation, Retention) 
  • Design cross platform user experience and interface that serves in localization solutions. Deploy user tests and interviews with user researchers to collect qualitative data for several projects. 
  • Employs data-driven approach in experiment design and makes strategic decisions based on data analysis that align with key metric. 

※ Projects 

  • Developed UI solutions for redesigning the interface for 2C2P Thailand checkout procedures.
  • Responsible for Pinkoi Flagship shop traffic optimization project which resulted in increasing 126% of brand page traffic. 
  • Took part in UIUX design for large campaigns such as anniversary and xmas. And designed various types of game flows and UI.


DECATHLON TAIWAN Co, Ltd | Lead Web & UX Designer, 

Jul 2015 ~ Aug 2018

※ UX Research 

  • Deploy eye-tracking experiment with NCTU Lab to investigate usability of navigation. 
  • Understand user story to optimize user interface and lower bounce rate effectively. 
  • Analysis user behavior by Google analysis, heatmap, A/B testing and questionnaires and improve Web/mobile interface, filter and checkout procedure to enhance conversion rate. 
  • Represent as lead UX Referent to help holding UX workshop in projects and monthly UX conference which helps to create innovation and on-job training. 

※ Web Design 

  • Spearheaded the launch of Decathlon's e-commerce platform in Sept. 2015 by developing user interface architecture and navigation schemes creating over NT$ 100M TO in the first year. 
  • Developed UI solutions for redesigning the interface for checkout procedures, FAQ, and other E-commerce projects. 
  • Performed front-end development (HTML5/CSS3) for interactive and multiple web devices to improve usability and optimize user experience. 
  • Visualized and created marketing content, promotions for email marketing and designed both online and offline commercial materials.


GEO INFORMATICS INC | Internship/Assistant of Project Manager, 

Jul 2014 ~ Jul 2015

  • Participant in system planning for volunteer management system (海外志工管理系統) ( of Taiwan International Cooperation and Development Fund. (財團法人國際合作發展基金會) 
  •  Conducted interviews with clients to determine their needs and formulated action plan to achieve them. 
  •  Assisted to develop site architecture, wireframe, and User Interface specifications for several projects.



University of Nottingham, MSc. Human Computer Interaction, 

Sept 2018 ~ Sept 2019

  • Msc. HCI Project: UX study of 360 VR contents on the social platform 

   - User study (contextual interviews, requirements, personas, scenarios, conceptual design) 

   - User Testing (mock-ups, HiFi-prototype, wireframe, cognitive walkthroughs, user trials, ) 

   - Evaluation (usability testing, questionnaires development, statistic evaluation and analysis) 

  • Major in study human performance, design ethnography, cognitive ergonomics design, mixed reality, human-computer interaction and information visualization.
  • Conducted qualitative research (experimental design, selection and recruitment of subjects, direct/indirect observations, interviews, questionnaires, prototyping, design iterations, user trials and ethical considerations) 
  • Understanding of cognitive psychology and ergonomics principles (human workload, situation awareness, mental models, decision support systems and biases) 

  • Please see related works in the following links :

Mixed Reality Game design  (Story board, Prototype, User testing, interview, Usability test)

Fitness System Design  (Story board, Prototype, User testing, interview, Usability test)

MSc. Project  UX study of social platform in VR field.


National Chung Hsing University, BA. Business Administration, 

July 2011 ~ July 2015

Major in Production management, Marketing, Human Resource, Development, Economics. 


University of Innsbruck, Business Management, 

2012 ~ 2013 / Exchange Program


Medium Stories

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