Sajan K Jose
Data-driven Marketing Specialist proficient in marketing automation
Senior Manager, Marketing @ Geojit Financial
Cochin, IN
[email protected]
+91 9995800594
Summary
With over 10 years of experience in the financial industry, I am a marketing manager who is highly driven by achieving goals. I have a proven track record in managing brand and product campaigns, with expertise in utilizing various marketing technologies. My skills in both creative and analytical aspects of marketing enable me to succeed in a dynamic digital environment. I am now seeking to leverage my experience and skills to make a meaningful contribution to a new organization.
Work Experience
Senior Manager - Marketing | Geojit Financial Services Ltd | April 2022 - Present
- Design & execute campaigns to support communication to various customer segments and personas of Clients /policy holders to build engagement.
- Manage creative development of email templates, landing pages, SMS, WhatsApp, banners, carousels, and other dynamic creatives etc.
- Craft marketing automation workflows along with media (Email, SMS, WhatsaApp & Mobile Push ) calendar planning, campaign implementation and execution.
- Support business teams with MarTech management solutions to acquire, retain and engage customers.
- Monitor, report and analyse performance to improve open rates, click through, conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey.
- Analyse past and current campaign performance & propose ways to increase engagement through analytical learnings. Execute A/B tests and other optimization strategies where necessary.
- Drive marketing automation and the customer lifecycle journeys.
- Troubleshoot technical issues related to Data, HTML/CSS templates, list segmentation, email opt-outs (DND Management) and other aspects of email execution, as required.
- Coordinating marketing strategies with the sales, product and communication departments.
- Manages the design and production of marketing materials meant for the internet, social media, TV, or other audio-visual platforms.
- Manage Client Referral & Loyalty programmes
Senior Manager - Digital CX | Geojit Financial Services Ltd | February 2019 - April 2022
- Driving Customer Engagement, Retention & Lead- generation campaigns through Webinars, E- mailers, SMS, Social media channels.
- Management of activity email, sms calendar on a month-on-month basis for engagement campaigns.
- A|B testing of mailer campaigns with the drip communication.
- Study and identify the cross selling and upselling opportunities from known customer data to business teams.
- Campaign journey creation by using marketing automation tool.
- Funnel optimization for all customer journeys.
- New Product conceptualization and development coordination.
- Identify & Revamp existing digital assets.
- Conducted usability testing, user interviews and card sorting.
- Illustrated the user experience, identified pain points and opportunities for the company by creating user journey map.
- Tested assumptions and produced a prototype to deliver a better user experience.
Manager - Digital Marketing| Geojit Financial Services Ltd | September 2017 - February 2019
- Conceptualization of strategies for Social Media & Customer Engagement strategies to build
- Building Content Marketing strategies with topical themes to increase visibility & impact.
- Overseeing & managing a team of content writers & creative designers to deliver marketing collateral.
- Planning & execution of end-to-end brand activation ideas.
- Agency & Vendor Management.
Assistant Manager - Marketing| Geojit BNP Paribas Financial Services Ltd | February 2014 - September 2017
- Taking Regulatory approvals
- BTL event coordination
- Market research
- Campaign Analysis
Senior Executive - Marketing | Geojit BNP Paribas Financial Services Ltd |December 2010 -
February 2015
- Creative agency coordination
- Market research
- Competitive analysis
- Campaign analysis
- Social Media management
Skills & Tools
Skills
- Design Thinking
- Market research
- Customer journey map
- Persona development
- Prototyping
- Story telling
Tools
- Adobe Campaign Classic
- Adobe Analytics
- Microsoft Dynamics 365 (CRM) + Power Apps
- Microsoft Power BI
- Microsoft Word, Power Point, Excel
- Adobe XD, Adobe Photoshop, Illustrator, After Effects
Interests
Films, Ads, Animation, Cartooning, Illustrations, Architecture
Education
- 2017 HCI Monsoon course at IDC, IIT Bombay (Activities and societies: User research, Prototyping , User testing)
- 2008-2009 PG Diploma in International Business, University of Wales
- 2007 - 2008 PG Diploma in Advertising, SCMS Cochin, Kerala
- 2003 - 2007 BA English Language & Literature, Sree Sankara College Kalady, Kerala
