User 6284 1481351724

Salie Chien

Product Designer at LINE Bank

  / [email protected]


Hi! I am Salie, a product designer with 7+ years of experience in web & app design. Majorly focus on consumer products, interested in fintech, travel, and entertainment industry. 

Currently, I'm working on product design & project management at LINE Bank. My experience in design-initiative projects, data-informed design, UX Research, product management, and cross-team stakeholder management help me become a key contributor to the design team.

Experiences

Product DesignerLINE Bank2022/12 - Present

• Build product from 0 to 1, and manage stakeholder relationships between business managers, engineers, and designers.
• Lead product and design strategy by analyzing business goals, legal regulations, user needs, and technical considerations.
• Establish Design System from scratch. 

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Senior Product DesignerAgoda2019/6 - 2022/10

• Designed and shaped Agoda Flights, which a new product have launched in mid-2019, and now hit an average of 1K+ of daily booking. Directed and organized the scrum for app platforms.
• Collaborated closely with designers, researchers, data scientists, engineers, and product managers to bring new features and enhance the product.
• Collaborated closely with the design system team to delivering new components with comprehensive documentation and guideline.
• Worked on Product Marketing, which includes Pricing to upsell better deals, Pulse Marketing to generate and join campaigns easier, and SEO to optimize the mobile experience.
• Co-initiated a recruitment & mentoring program for Agoda Design, which partnered with Thammasat Design Center to coach the participants to complete the design challenges from research to the final solution. Successfully hired a new designer in the team.

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Web DesignerTenten2016/6 - 2018/7

• Conceptualized, directed, and designed digital experiences on several projects from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry.
• Launched a movie forum from scratch, which is an internal initiative project.

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Designer & WriterFreelance2016/6 - 2019/5

• Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs.

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Social Media EditorVidaOrange2015/6 - 2016/5

• Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles.
• Achieved page likes by 142% on Facebook business page and average page views to 6K on the website.
• Coached interns on experimental projects.

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Translator and EditorTechOrange & BuzzOrange2014/3 - 2015/5

• Translated and wrote the articles assigned by the editor. Sources included Mic., Business Insider, and the Atlantic. Topics included education, economy, and lifestyle.
• Offered a full-time role upon graduation.

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Work & TravelDorney Park & Wildwater Kingdom2013/6 - 2013/9

Tourist communication, ride operating and rides rotation.

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Education

中央大學企業管理學系,2011/9 - 2015/6

  • 於校內藝文中心擔任 30 位工讀生負責人,負責安排工讀時間、活動工作人員調配與訓練、佈策展與導覽訓練。
  • 為 TEDx NCU 創始團隊一員,於負責的文宣組團隊協助籌辦年會。
  • 參與校內模擬聯合國(MUN)社團,並參加 2013 年度於台灣大學舉辦的 Pan Asia MUN 活動。
  • 身為校內職涯期刊《GoodJob》 編輯團隊一員,參與 5 期刊物製作與文章撰寫。

台北市立大直高級中學,2008/9 - 2011/6

  • 參與熱音社活動表演,擔任吉他手與主唱。
  • 身為校內班聯會成員,參與校內、協同他校舉辦各類大小型活動。

Projects

Selected project in 2016 - 2019. Please reach out to [email protected] for the latest updates.

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MOXA 四零四科技

創立於台灣三十餘年,MOXA 以自有品牌在自動化產業的設備聯網領域中,已居亞洲第一大、世界第三大。

本次官網翻新目標主要為聚合 MOXA 龐雜的資訊內容與產品文件,並提升集團形象的一致性,在 UX 方面全面提升使用者需求、提高產品轉換率。

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KINJO 草山金工

2006 年創立於陽明山腳下,草山金工是台灣最早打響知名度的金工品牌,2013 年更受邀進駐誠品生活松菸店,每年吸引上萬名國內外觀光客,動手製作專屬於自己的金工回憶。

本次官網建置目標主要為翻新整體品牌形象,並建立線上課程預約、商品購買與會員維護系統,提升行銷策略與銷售效率。

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Teamson Design Corp.

深耕美國市場的兒童傢俱電商品牌 Teamson,創立於 1997 年至今在美國大型電商通路如 Amazon、Wayfiar 等打響知名度,本次官網建置目標主要是自建會員系統,同時提升品牌形象,以提升再行銷與銷售策略。

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VUE 電影資料庫

台灣怎麼沒有一個和 IMDb 一樣好用的電影資料庫?一個簡單的想法催生了 VUE 的誕生。從 Idea 發想到網站規劃,與團隊成員一手打造結合電影評論、戲院場次訂票、影視新聞的全方位影視平台。

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美麟地產 Mayrin Group

中國江蘇省前五十大地產集團——美麟地產集團 Mayrin Group,為配合近年業務板塊拓及至澳洲的國際化策略佈局,希望企業形象官網融合西式美感,為中國的使用者帶來全新的網站體驗。

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DC Film School 影製所

一個致力於改善台灣影視產業的平台,透過文章觀點分享與討論區促進產業活絡。從一個點子開始為 DC Films School 影製所 打造獨一無二的攝影專屬社群平台。

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台橡 TSRC

為台灣合成橡膠領導者台橡 TSRC 翻新官方網站,引領台灣傳統產業與數位化時代接軌,以國際級的數位品牌形象邁向擴展全球業務的里程碑。

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台北表演藝術中心

為台北表演藝術中心設計 Logo 和標準字, 以獨特的建築體為主視覺,融入建築師以鴛鴦鍋、太極為發想的設計概念,紅色則代表捷運淡水線。


*設計練習

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that's the reason why i love forest so much, the view the trees the weather the wind
#salielife2016Dec#whereIgrewup#yangmingshan#taipei#mountain#climbing#foggy#mist#deepgreen#trees.jpg

Thank you.

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