Sal Rivera

Sal Rivera - Phoenix Business Owner and Business Consultant

  Phoenix, AZ, USA

Sal Rivera is not a practicing attorney but has nearly three decades of experience in the legal profession. In 1995, Sal began his legal career with Fennemore Craig, P.C., where he first served as associate and then partner. He was a leader in the Firm's litigation practice group and represented businesses ranging from small companies to Fortune 500 companies, handling client development and service at a high level. Sal Rivera served on the Firm Hiring Committee and established and led the Firm Diversity Committee. He was an active advocate for firm diversity, equity and inclusion programs.

After 15 years with Fennemore Craig, Sal Rivera launched his own firm, Rivera Law Firm. He handled complex business disputes and regularly helped business owners save their businesses. He participated in mediations and arbitrations and frequently appeared in court. In Phoenix, Rivera continues to advocate on behalf of diversity and inclusion issues as a speaker in the community. He previously served as co-chair of the Arizona State Bar Diversity Task Force and was President of the Los Abogados Latino Bar Association Board of Directors.

Work Experience

Attorney  •  Rivera Law Firm

January 2010 - January 2020

Founded legal law firm business. Owner responsible responsible for all aspects of business operations and management. Successfully handled complex business disputes for business owners. Helped business owners save their businesses. Participated in mediations and arbitrations. Frequently appeared in Court before judges. Handled high-impact lawsuits. Responsible for client development and service. Managed and trained employed lawyers and staff. Achieved high results for clients. Active in legal community and spoke on topics including legal ethics and diversity and inclusion issues. Provided pro bono legal services.

Partner  •  Fennemore-Craig

January 1995 - January 2010

Associate and then Partner at one of premier law firms in the Southwest US. Helped manage litigation practice group. Responsible for client development and client service at high levels. Represented Fortune 100 businesses and small businesses. Served on Firm Hiring Committee. Created and Chaired Firm Diversity Committee. Represented Firm in community. Trained and supervised attorneys. Served in various leadership positions within the Firm. Drummer for the Firm band. Appeared frequently in Court. Handled mediations and arbitrations. Served on State Bar committees. Provided pro bono services. Advocated for Firm diversity and inclusion programs.


1992 - 1995

The University of Chicago


1986 - 1992

Arizona State University


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