Salsabila Dectylana Fajari

Experienced Product Manager with over three years of progressive expertise in managing and enhancing product lines within the fintech, e-commerce, and content industries. Specialized in utilizing analytical insights to develop strategies that significantly improve product functionality, customer engagement, and market penetration. Proficient in leading cross-functional teams through complex projects to drive innovation, operational excellence, and sustainable growth in fast-paced environments.

  Jakarta Barat, West Jakarta City, Jakarta, Indonesia   

Work Experience

Product Manager  •  PT KB Finansia Multi Finance (Kredit Plus)

September 2023 - Present  |  Jakarta, Indonesia

  • Led the development and enhancement of Kreditplus Mobile app, focusing on payment features, payment by agreement, and PPOB
  • Successfully launched a recurring payment feature, increasing on-time installment payments by 15%.
  • Initiated and managed the development of deeplink marketing, increasing user app engagement duration by 13%.
  • Spearheaded the centralization of CMS, responsible for the end-to-end process of development.

Product Consultant  •  Bank Indonesia

August 2023 - Present  |  Jakarta, Indonesia 

  • Conducted in-depth research on the Bank Indonesia website, which resulted in a comprehensive list of shortcomings and improvement recommendations.
  • Delivered training and seminars on user-friendly web design to the communication division of Bank Indonesia.
  • Initiated the integration of disability-friendly features into the Bank Indonesia website.
  • Created clear and comprehensive documentation in the form of a PRD, which can be used as a reference for implementing the website redesign project.

Product Manager  •  RCTI+

October 2022 - September 2023  |  Jakarta, Indonesia 

  • Handled the RCTI+ application across multiple platforms including web desktop, mobile web, iOS, Android, and iPad.
  • Managed various CMS aspects of RCTI+ including content, interactive features, and user-generated content.
  • Led the end-to-end development of the RCTI+ app for iPad and Music+ feature in collaboration with Trebel, increasing user session durations by 10%.
  • Launched Short+ feature, a user-generated short video platform, boosting user registrations by 20%.

Product Specialist  •  PT Shopee International Indonesia

January 2022 - October 2022  |  Jakarta, Indonesia 

  • Conducted pre-release competitor analysis and spearheaded data-driven business & product development, shaping Shopee Video's initial success.
  • Crafted data-driven QC dashboards and reports, boosting BI efficiency by 20% and fueling user engagement & revenue (+20%).
  • Managed the development and enhancement of the QC portal for QC Agents, increasing operational efficiency by 30%.
  • Collaborated with regional teams to refine SOPs and qualifications for video content approval.

Project Manager  •  Bicara Project

June 2021 - December 2021  |  Jakarta, Indonesia 

  • Boosted client engagement & revenue 20% by driving multi-channel marketing campaigns (monthly meetings, online promotions, social briefings).
  • Spearheaded content creation (150+ editorial plans, designs, copy) for a team of creatives, managing all social media for Bicara Project.
  • Managed 30+webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in conversion rate.

Product Manager  •

June 2020 - June 2021  |  Jakarta, Indonesia 

  • Managed the development of the Etanee mobile app, enhancing features to improve user engagement and functionality.
  • Spearheaded the development of the Etanee Point of Sales (POS) system for B2B marketing strategies, which doubled the number of B2B users.
  • AARRR-powered growth strategist: Implemented a data-driven plan that ignited a 20% engagement surge within just 3 months with 10+ successful campaigns, boosting B2C and B2B retention by an average of 15%.


Binar Academy

Data Analytics

2024 - 2024

Binar Academy

Product Management

2022 - 2022

Institut Pertanian Bogor


2017 - 2021


Shopee Video

Shopee Video was a marketing tool utilized by Shopee, which allowed users to create and share short videos promoting products on the e-commerce platform.

Etanee POS

Etanee Point of Sales App is a software application designed for retail businesses to manage their sales, inventory, and customer data in a streamlined and efficient manner.

Trebel X RCTI+

Treble collaborated with RCTI+ to embed a preview of its application into the RCTI+ app. The project aimed to present innovative music features that allow users to listen to music at any time and location.


In response to the growing user demand for short-form video content, RCTI has innovatively introduced the Shorts+ feature to provide high-quality and engaging video content.


   JIRA Project Management      Figma   


   Indonesian — Native or Bilingual      English — Professional