Salsabila Dectylana Fajari
Product Manager
Jakarta, Indonesia
Bachelor with an BEc degree from IPB University and 3+ years of experience in product vision, strategy, roadmap, and end-toend product management using Waterfall and Agile framework. Experienced in building innovative and engaging digital solutions in e-commerce and entertainment field.
Advanced Skills: Leadership, Product Strategy, Design & Development, Research, Partner integration, Web & Mobile Product Management, Storytelling, Agile, Design Thinking, Usability Testing, Prototyping, Metrics-driven Iterative Development, and Cross-functional Team Management.
Work Experience
October 2022 - Present
Product Manager
RCTI+
- Led the development and launch of a new video streaming platform that increased user engagement by 30% and generated $1M in revenue in its first year.
- Acted as a specialist for the product, working closely with cross-functional teams on UI/UX features and implementation, managing the Product backlog and prioritizing it based on changing requirements.
- Streamlined the development process and improved quality control by creating standard operating procedures (SOPs) for products and providing training to related teams.
January 2022 - October 2022
Product Specialist
PT. Shopee International Indonesia
- Developed and maintained QC dashboards, generating reports, catalogs, and insights that improved business intelligence efficiency and increased user engagement and revenue by 20%
- Analyzed features on Shopee Video and enhanced the user experience of the analyst portal, resulting in an 11% increase in the KPI quality control agent.
- Clustered Shopee Video content based on product, category, language, and quality, resulting in a 50% increase in user satisfaction for video references provided.
June 2021 - December 2021
Project Manager
Bicara Project
- Increased client engagement and revenue by an average of 20% through monthly meetings, planned online promotional activities, and social media briefings.
- Led a team of graphic designers, editors, copywriters, and marketers to produce over 150 content creations, including editorial plans, designs, and copywriting, for all social media accounts managed by Bicara Project.
- Managed 30+ webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in brand awareness.
June 2020 - June 2021
Product Manager
Etanee.id
- Built and maintained relationships with stakeholders and partners, and conducted competitor analysis to provide innovative ideas for product development.
- Facilitated sprint planning and coordinated with developers and UI/UX designers to ensure product features were delivered according to specification.
- Implemented a growth strategy using the AARRR framework, which led to a 20% increase in engagement within three months.
- Led 30+ Go-To-Market strategy campaigns that resulted in an average increase of 15% in B2C and B2B consumer retention.
Education
Binar Academy
Product Management
2022 - 2022
Institut Pertanian Bogor
Agribusiness
2017 - 2021
Projects
Shopee Video
Shopee Video was a marketing tool utilized by Shopee, which allowed users to create and share short videos promoting products on the e-commerce platform.
Etanee POS
Etanee Point of Sales App is a software application designed for retail businesses to manage their sales, inventory, and customer data in a streamlined and efficient manner.
Trebel X RCTI+
Treble collaborated with RCTI+ to embed a preview of its application into the RCTI+ app. The project aimed to present innovative music features that allow users to listen to music at any time and location.
Shorts+
In response to the growing user demand for short-form video content, RCTI has innovatively introduced the Shorts+ feature to provide high-quality and engaging video content.
Skills
JIRA Project Management Figma
Languages
Indonesian — Native or Bilingual English — Professional
