Sam Unell

Passionate Sales Leader with nine years of Sales, Leadership, Marketing, Technology, Social Media and Customer Service experience at Southwest Airlines. Sales motivator by day, fitness coach and movement motivator by night.

  Dallas, TX, USA


Work Experience

March 2019 - Present

Sales Manager | Small to Medium Enterprise  

Southwest Airlines

  • Motivational sales leader who coaches a team to grow portfolios through contract acquisition, full cycle account management and customer success: (results that support) 9.6% YOY growth with a $131M portfolio in 2019; +20 new contracts in 2Q21
  • Doubled Team size in 2019 and again in 2021 through internal/external recruiting, developing both in person and virtual training and metrics for sales excellence.
  • Proven successful leader by gaining trust, creating team buy-in, celebrating diverse talent, and coaching to strengths, which amounted to me promoting 3 Team Members during a pandemic; aligned career transition opportunities to keep 2 employees at Southwest during a pandemic in roles that better aligned to their strengths
  • Proficient in utilizing Tableau, Alteryx and Salesforce to drive value with executive decision makers, resulting in new contract acquisition, increasing market share, and growing revenue.

March 2018 - March 2019

Business Travel Account Manager  Southwest Airlines

  • Grow Southwest Airlines market-share and incremental business with companies throughout the domestic U.S. and near international.
  • Responsible for proactively creating, negotiating, and executing corporate travel partnerships and working cross-functionally to secure, communicate, and execute contracts.
  • Consistently exceeded revenue goal every quarter with a highlighted 26% growth in third quarter of 2018.
  • Acquired second highest number of agreements on the Team in 2018.
  • Improved contract compliance from 33% to 66% in portfolio.
  • Partner with Account Managers, Legal, Marketing, and Sales Ops Teams to improve legal and sales language that expedited product's sales cycle.
  • Closed an account with a returned, signed agreement in 23 minutes
  • Peer mentor Account Managers by ramping up Southwest network and product knowledge, coached SWABIZ demos and facilitated webinars to sharpen sales acumen,
  • Represented Southwest's Corporate Travel Team at the Dallas Business Journal's Women in Business Luncheon, SAT GBTA with Network Planning, AUS Chamber of Commerce Meeting, and three AA-ISP events in 2018.

September 2016 - March 2018

Assistant Manager | Digital Strategy Southwest Airlines

  • Manage new technology projects and enhancements to drive revenue on and
  • Represent Marketing in Technology Command Centers for enterprise technology implementations.
  • Responsible for maintaining site stability and optimal Customer experience netting $16 billion in annual sales.

May 2014 - September 2016

Social Care Team Leader  Southwest Airlines 

  • Grew Team from four to 35 Members within two years while expanding operating hours to 24/7, 365 days a year.
  • Facilitate interviews with all prospective Employees through an internal testing and interview process.
  • Develop a three-week training, playbooks and mentorship program for new hires.
  • Create quality metrics and evaluation procedures to improve Customer communication and Southwest Voice.
  • Streamline processes and reporting to achieve a 15 minute SLAs in response to operational events.
  • Transitioned from peer Leader as a Specialist and promoted to Team Leader within six months.
  • Facilitate Board of Directors, Executive Officers, and media day visits in the Social Listening Center.

July 2012 - May 2014

Customer Relations Writer  Southwest Airlines

  • Respond to Tier Member Customer inquiries and complaints on behalf of Executive Office.
  • Present and implement a career building and strengths assessment exercise with the Leadership Team.


2007 - 2011

University of Texas at Austin


Business Foundations Minor | McCombs School of Business

Alpha Epsilon Phi | VP of Social and Risk Management 


2021 President's Award Winner

The President's Award is one of the highest honors a Southwest Employee can receive. Nominated by my peers in 2021 for my efforts and successes during the pandemic.

Instructor at Class Studios

Voted 2021 Best Fitness Studio in Dallas by D Magazine, Class Studios is a unique, upscale fitness boutique. 

Sculpt45 is a mat-based format pairing bursts of cardio with dynamic muscle targeting through lifting weights and high reps. 

Companywide Culture Committee Member

Elected by Senior Leadership in 2015, the Southwest Companywide Culture Committee Member's Mission is to inspire our Employees to OWN, strengthen, and promote our Culture. 

Ronald McDonald House Volunteer

As a committed volunteer since 2014, we give our time to ensure families feel welcome and supported as their children undergo medical treatment in Dallas.

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