接觸網路媒體近10年時間,PC端媒體、社群媒體進而APP媒體皆有所涉獵。
接觸過各式各樣產業,不論DS、中小型企業,品牌、電商、旅遊、教育甚至是遊戲產業皆有接觸。
純粹喜愛研究數據也樂愛分享經驗、建議規劃給客戶們學習選擇。
I engaged in the work of internet market analysis and project planning possesses decade experience. Including PC-based media, social media, and APP media... etc, all of online Ads. I approached a wide variety of industries like DS, SME, brand, e-commerce, tourism, education and game industry. I am very good at data analysis and experience sharing. I would like to plan and provide the best of projects for customers.
Google Analytics
AppAnnie
AppsFlyer
Nielsen
FB Ads
Google AdWords
Yahoo Native Ads
Yahoo Search Marketing
LINE ads
電視媒體廣告
社群媒體廣告
戶外媒體廣告
網紅媒體廣告
TV Media
Socical Media
Outdoor Meida
Internet celebrity Media
猿聲是橘子集團底下媒體規劃採購公司,以遊戲客戶為主要服務對象(全產業皆服務)
初期在媒體採購部門做規劃及購買
後接管行銷企劃部門,主要負責協助客戶做全媒體企劃做規劃,線上全媒體、線下電視+戶外媒體、創意網紅廣告發 想等服務內容,並帶領2名業務+2名企劃人員協助做專案規劃及業務開發。
LINE TW 中國廣州說明會 媒體專案顧問講師
曾任蝦皮大學FB廣告教學講師
主要成功案例:天堂M、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物等
JUKSY線上流行雜誌粉絲團成功將100萬擴增至120萬粉絲
將JUKSY社群推廣轉型成流行平台JUKSY街星,建立內容定位
協助業務端專案計畫及FB廣告操作投放
Yahoo!奇摩網路廣告產業認證分析師
Yahoo!奇摩關鍵字廣告培訓講師
生洋網路產業達人:Facebook廣告教育產業和旅遊產業
網路廣告行銷規劃及分析建議
Yahoo!奇摩&Google關鍵字及網路廣告操作: EX:iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆等
Facebook網路廣告操作: (EX:康軒文教集團、頂新集、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾等
各分公司報表製作及其行政事務。
公司內部預算編列及業績分析、追蹤。
撰寫VBA及SQL指令協助報表自動化及公司內部資訊溝通橋樑。
協助同事訂定個人性險種包裝行銷企劃。
At the beginning I was responsible for planning and purchasing of media procurement department.
Then take over the manager of marketing department until now. The mainly responsible is assisting clients to impress on all kinds of media resources, include online media, TV and outdoor ads, KOL, buzz marketing...etc. I leading 2 sales representatives and 2 project planners to development business.
Invited to be a consultant lecturer on LINE TW company briefing session media project in Guangzhou, China.
Invited to be a consultant lecturer on Shopee company seminar.
Success cases:天堂M、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物..etc
Expanded JUKSY facebook page from 1 million to 1.2 million fans successfully.
Create content for targeting.
Assist in business project planning and FB advertising operations.
Been Industries certification analyst of Yahoo!internet Ads.
Been Yahoo!internet Ads Training instructor.
Iwere esteemed an expert of Education and Tourism industry.
Ads planning and analysis.
Success cases:iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆、康軒文教集團、頂新集團、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾...etc
Report production and administrative affairs for each branch.
Internal budget of preparation and performance analysis and tracking.
Write VBA and SQL instructions to assist with report automation
Assist colleagues in setting up personal insurance packaging plans.