S a n e L E B R U N
[email protected]
French nationality, based in Berlin
35 years old
Digital Marketing Content Marketing Influencer Marketing Partnership Management
Social Media Growth Paid Advertising Team coordination Creative Lead
Experience
Head of Social Media Marketing @ BeInCrypto News
September 2018 - October 2019
- Kick-off healthy growth and make 'social' the main source of traffic during 1st year after launch
- Establish and maintain relationship with crypto influencers, and launch ambitious Ambassador Program
- Contribute to company-wide efforts to find exclusive leads (automated bots connected to news agency feeds and local industry leaders)
- Recruit and manage team members from all around the world for localized versions of the site (EN, ES, BR, TR)
Blockchain Marketing Consultant (freelance)
December 2017 - present
- Develop high level strategy and detailed action plan to boost blockchain-based business popularity
- Activate all digital marketing channels: content marketing, social media, influencer, paid, PR, etc.
- Coordinate marketing team and external agencies (video, influencer, community management, etc.)
Head of Digital Marketing @ EyeEm
Berlin, 2014 - 2017 (3 years)
- Lead global online marketing initiatives across the company, to grow EyeEm app userbase (10 million users)
- Build, execute and optimize creative social campaigns on Facebook, Twitter and Instagram (paid and organic)
- Optimize website for visibility towards buyers (SEO) and conversion (landing page)
Marketing Group Manager @ Gameloft
Paris, 2008 - 2013 (5 years)
- Manage a team of 4 product managers, in Paris and abroad, and supervise their work on promotional tools
- Elaborate the global marketing & PR strategy and coordinate local teams to optimize its deployment
- Develop ambitious joined marketing actions with licensors (Universal, Marvel) and brands (Mercedes-Benz)
Education
ESCP Europe, Paris
Master in Management, 2009
Ranked #3 worldwide (FT ranking)
Entrepreneuship specialization
Cass Business School, London
Bsc in Business Studies, 2007
(Erasmus exchange program)
Skills
Languages
- French: Native
- English: Fluent
- Spanish: Fluent
- German: Intermediary (B2)
Computer
- Microsoft Office suite + Google suite
- Google Analytics
- Wordpress (advanced)
- HTML & CSS (basic)
Interests
- Sports: Swimming, Yoga, Gym, Jogging, Rowing (competition at university)
- Passions: Cryptocurrencies, Video Game industry, Concerts, Travel, Writing
Recommendation
Benjamin Chardon, Global Performance Lead, Google
"Sane is a very detail-focused and result-oriented marketing manager. He challenges his teams and himself everyday to reach the best. He has a great knowledge of digital marketing, which allows him conducting creative and successful campaigns. I'd like working with him again in the future."
